ApproveThis manages your Soundee Integration approvals.

When "Just Approve It" Isn't a Strategy

Let's be real: approval processes suck. Especially when you're dealing with licensing deals, royalty payments, or clearing tracks for campaigns. Every day stuck in email threads or Slack limbo costs money. Soundee gets the music moving – but approvals? That's where things get stuck.

ApproveThis isn't another app to manage. It's the missing layer that connects Soundee's music marketplace to the people who need to sign off on deals. Think of it as air traffic control for your licensing workflows. No more lost requests. No more "Who's supposed to review this?"

Why This Combo Works (Even If You Hate Tech)

Zapier handles the boring integration stuff. Your team gets two superpowers:

• Approvals that actually keep up: Soundee triggers (new email leads, transactions) automatically create approval requests in ApproveThis
• Decisions that do something: Approved? Denied? ApproveThis pushes that back to Soundee to auto-complete next steps

Example: A producer uploads a track a brand wants to license. Soundee triggers the deal details to ApproveThis. Legal gets an email (they can approve without logging into Soundee), finance gets a Slack message. Everyone clicks, deal moves. No status meetings.

Use Case 1: Email Captures That Don't End Up in Legal Purgatory

Soundee's email capture is great for building your artist roster. Until you realize half those emails are spam, unvetted leads, or competitors fishing. Manual review kills momentum.

How It Fixes the Problem:

New Soundee email → Auto-create ApproveThis request with lead details. Your A&R lead approves/vets right from email. Approved? Lead goes to CRM. Denied? Automatically flagged in Soundee.

Who needs this: Labels onboarding indie artists, sync agencies filtering brand inquiries, merch companies vetting bulk orders.

Killer feature: Approval thresholds. If the lead's budget is under $5k? Auto-approve. Over? Escalate. Saves 20+ hours/month on small stuff.

Use Case 2: Transactions That Don't Require a Spreadsheet Shaman

Royalty payouts, licensing fees, beat purchases – when real money moves, approvals get political. Finance wants oversight, lawyers want paper trails, artists want updates. Chaos.

How It Fixes the Problem:

ApproveThis request created for each Soundee transaction. Requires sequential approvals: project manager → finance → legal. Each step logged. Final approval triggers payment in Soundee automatically. Decline at any step? Transaction paused, alerts sent.

Who needs this: Publishers managing multiple writers' splits, agencies handling brand sync deals, festivals booking artists with complex rider requirements.

Killer feature: Vacation delegation. Your CFO is at Coachella? Approval authority temporarily shifts to deputy. No bottlenecks.

Bonus Wins You Didn't Know You Needed

ApproveThis isn't just a Soundee sidekick. These features save teams hours:

Calculated Fields: Auto-add markup to licensing fees based on artist tier. Legal sees net amount, finance sees gross. No manual math errors.

Approval Groups: Sync deals needing both brand + artist approval? Add both parties as a group. Either can approve (consensus) or require both (sequential).

Real-Time Dashboard: See every pending Soundee-related approval. Filter by budget range, department, urgency. Kill endless "Where's that approval?" Zooms.

Setup That Doesn't Require an IT Guy

If you can use Soundee, you can do this:

1. Create a Zapier account (free tier works)
2. Connect Soundee → ApproveThis (takes 3 clicks)
3. Pick your triggers: New email capture? Transaction? Whatever sucks time
4. Test with one request. Did approvals route right? Boom, scale up

Pro tip: Start with one workflow (like email vetting). Get that smooth, then add transaction approvals. Less overwhelm.

Who Actually Benefits (Besides Your Sanity)

Labels & Publishers: Speed up artist signings. No more losing hot new acts to faster-moving competitors because legal took 2 weeks to approve a standard contract.

Sync Agencies: Brands want a track yesterday. Auto-route licensing requests to rights holders. Get approvals before the brand's deadline evaporates.

Event Planners: Festival bookings require 10+ approvals (budget, talent rider, insurance). Sequential approvals in ApproveThis with hard deadlines. Miss a step? Auto-alerts.

Indie Distributors: New artist onboarding with upfront costs. Set approval thresholds – under $1k, auto-approve. Over? Require manager sign-off. Protect cash flow.

The "Wait, Really?" Factor

ApproveThis approvers don't need a Soundee login. Huge when dealing with external clients. Example: Send a licensing deal to a brand's legal team via email. They approve without Soundee access. Done.

Also handy for internal teams: Soundee access stays with music ops. Finance approves budgets without needing the whole platform.

Cool Features Don't Matter If Nobody Uses Them

ApproveThis works because it's not another app to learn. Approvers get email/Slack notifications. Click approve/reject. Done. For admins? The dashboard shows bottlenecks. Example: See that legal takes 3x longer than other teams. Fix with better templates or delegation.

How to Not Screw This Up

Do: Start with one painful approval process. Fix that first.
Don't: Try to automate every workflow day one. You'll get overwhelmed.
Do: Use calculated fields for budgets – reduces errors.
Don't: Let perfection paralyze you. 80% better than manual is a win.

Bottom Line: This Isn't About Software

It's about getting deals done faster than the other guys. Every day saved on approvals means more tracks licensed, more artists signed, more revenue captured. Soundee gives you the marketplace. ApproveThis removes the roadblocks.

Get started with ApproveThis (free trial, no CC) or book a 10-minute demo to see live examples for music teams.