ApproveThis manages your Super Send Integration approvals.

When Outbound Sales Meets Approval Sanity

Let’s cut to the chase: your sales team lives in Super Send, blasting campaigns and tracking opens like it’s their job (because it is). Meanwhile, legal/ops is drowning in Slack messages asking “Can we send this follow-up?” and “Did someone approve that discount?”. This is where ApproveThis becomes your sanity-preserving sidekick. Connect it to Super Send via Zapier, and suddenly those chaotic email threads turn into tracked, auditable approval workflows that don’t make your salespeople want to quit.

Why This Combo Doesn’t Suck

Most approval tools act like overbearing hall monitors. ApproveThis works more like a bouncer at a club – only letting the right stuff through without slowing down the party. When paired with Super Send’s campaign muscle, you get:

• No more “Reply All” purgatory: Turn email chains about discounts/offers into structured approvals
• Legal stays off sales’ back: Automatic audit trails for every campaign change request

The kicker? Approvers don’t need Super Send licenses. Perfect for getting quick sign-offs from execs who’d rather swallow a thumbtack than learn new software.

Real Sh*t Your Teams Can Actually Do

Use Case 1: “Should We Pounce on This Hot Lead?”

Scenario: Super Send detects a lead opened your proposal 3x and clicked every link. Your AE wants to send a custom offer… but needs manager approval first.

The Fix: Zapier triggers an ApproveThis workflow when Super Send flags high-engagement leads. Sales ops gets a simple email: “Approve $5K discount for [Lead Name]? ✅ ❌”. One click, and Super Send auto-sends the offer. No meetings. No PDFs attached to Slack messages that get lost.

Use Case 2: “Why Is Legal Ignoring My Campaign?”

Scenario: Marketing needs compliance to review a new email sequence. Normally this takes 4 days and 17 passive-aggressive reminders.

The Fix: New Super Send campaign drafts auto-create approval requests in ApproveThis. Legal gets deadline alerts, can request changes via comments, and approvals sync back to Super Send. Plus, if your compliance officer is OOO, ApproveThis auto-reassigns to their backup. No more “I was on PTO” excuses.

Setup That Won’t Make You Rage-Quit

If you can set up a Zoom call, you can do this:

1. Connect the Dots: In Zapier, link Super Send (trigger) → ApproveThis (action)
2. Pick Your Battle: Choose which Super Send events need approvals (e.g., new sequences, pricing over $X)
3. Stop Micromanaging: Set up ApproveThis rules like “Deals under $10K auto-approve if Sales Director doesn’t respond in 4hrs”

Pro tip: Use ApproveThis’ calculated fields to auto-flag requests needing extra scrutiny. Example: If Super Send data shows a lead from a high-risk industry, require CFO approval regardless of deal size.

Who Actually Benefits (Besides Your Sanity)?

Sales Teams:

Stop begging for approvals via carrier pigeon. Get notified when legal signs off on contracts so they can close faster. Plus, ApproveThis’ real-time tracking means no more “Hey, just checking if…” Slack messages.

Marketing Ops:

Launch campaigns without accidentally emailing the entire GDPR blacklist. Set approval thresholds for new segments – like requiring CMO review for any campaign targeting competitors’ customers.

Finance:

Auto-route discount requests based on amount. Deals under 5%? Auto-approve. Over 15%? Escalate to VP. All tracked, all auditable, none of that “I thought you approved it!” nonsense.

But Wait – There’s (Actually Useful) Features

ApproveThis isn’t just another checkbox-tool. When integrated with Super Send, you unlock:

• Email-Based Approvals: Approvers can reject/approve from their inbox – no login required
• Conditional Escalations: Stuck waiting on an MIA approver? Auto-bump to their manager after X hours
• Vacation Handoffs: Out-of-office approvers? Workflows auto-reassign so campaigns don’t stall

The Cold Hard ROI

Companies using both tools report:

→ 62% faster campaign launches (no more approval limbo)
→ 80% fewer “urgent” Slack interruptions
→ 100% less likelihood of sending unapproved offers that get you sued

Ready to Stop Being a Human Middleman?

If your teams spend more time chasing approvals than actually selling, you’re doing it wrong. ApproveThis + Super Send via Zapier is like giving your ops team a caffeine IV drip – minus the jitters.

Next steps:
1. Book a 15-minute demo (we’ll show you the goods, no sales fluff)
2. Connect your Super Send account in Zapier
3. Stop being the approval bottleneck by 3:00 PM today

Wait – Does This Require Coding?

Nope. If you can forward an email, you can set this up. Seriously – our most successful customers are sales ops folks who barely know what an API is. The Zapier integration handles the heavy lifting.

“But We Have Custom Needs…”

ApproveThis’ conditional workflows adapt to your chaos. Examples we’ve built for others:

→ Auto-approve upsells for customers with 2+ years tenure
→ Require dual approval for any campaign mentioning competitors
→ Instant CFO alerts when discount requests exceed quarterly budgets

Bottom Line

Super Send makes your outbound engine roar. ApproveThis stops it from crashing into a legal/financial ditch. Together? You get campaigns that move fast without breaking things – mainly your team’s morale.