ApproveThis manages your Pillar Integration approvals.

When Approval Meets Action

Let's cut to the chase: Content teams waste 23 hours a month chasing approvals. Marketing agencies lose deals waiting for client sign-off. E-commerce teams miss deadlines because someone's OOO. This is why we built ApproveThis to play nice with tools like Pillar.

ApproveThis isn't just another checkbox system. When you connect it to Pillar through Zapier, you're creating a direct pipeline between decision-making and execution. Think of it like adding traffic lights to your content highway - except these lights actually keep things moving instead of making you wait.

Why This Combo Works

Pillar organizes creator content and media kits. ApproveThis organizes human decisions. Together, they handle the two biggest bottlenecks in content operations:

For Creators & Agencies:

A beauty brand's marketing team needs to approve 50 product shots from their agency. Instead of email tennis, the assets live in Pillar. ApproveThis pings the right brand managers via email (no Pillar login required) with direct links to each image. Approved? The final assets auto-publish. Denied? Comments sync back to Pillar for immediate revisions.

For Internal Teams:

Your social media manager submits a campaign through Pillar. ApproveThis routes it to legal (contract check), then finance (budget approval), then the CMO (final sign-off) - with calculated fields automatically checking against Q4 spending limits. All while the creator waits in Pillar, updated in real time.

Real Workflows, Less Busywork

Use Case 1: Client Onboarding That Doesn't Suck

New client signs up through your Pillar store. Zapier triggers ApproveThis to:

• Check if their budget exceeds $10k (auto-approval threshold)
• Route contract terms to your legal team
• Ping the account lead for resource allocation

Meanwhile, the client gets automated updates in Pillar without seeing your internal back-and-forth. Bonus: If your legal counsel is on vacation, delegation rules automatically shift approvals to their backup.

Use Case 2: Content Launches That Actually Launch

Creator submits final video through Pillar. ApproveThis:

• Routes to brand safety review
• Checks against FTC compliance checklist
• Gets final CMO approval

Approved? Video auto-publishes across platforms. Denied? Time-stamped feedback appears in Pillar with exact revision requirements. No more "slide 12 needs a logo" emails lost in the void.

Use Case 3: Budget Approvals That Prevent CFO Panic

Creator requests $25k for an influencer campaign. ApproveThis:

• Auto-approves anything under $5k instantly
• Routes mid-tier budgets to department heads
• Flags overspend requests with calculated ROI projections

All approvals sync back to Pillar as spend authorizations, keeping creator payments and accounting in lockstep.

Setup That Takes Less Time Than Your Morning Coffee

1. Connect the Pipes: In Zapier, link ApproveThis and Pillar (takes 2 minutes)
2. Pick Your Triggers: New Pillar submission? Approval completed?
3. Set Your Rules: Who approves what, in which order, with which thresholds
4. Test Drive: Submit a fake Pillar entry and watch approvals flow

Pro Tip: Use calculated fields to auto-flag requests that need special handling. Example: Any Pillar submission tagged "urgent" skips junior approvers and goes straight to department heads.

Who Gets Their Time Back

Marketing Teams

No more herding executives for campaign approvals. Set sequential approvals where CMO input only happens after legal and finance greenlights. All while keeping creators updated in Pillar without manual status updates.

Operations Managers

Track approval bottlenecks in real dashboards. See which departments consistently delay Pillar projects. Use historical data to optimize your approval chains.

Finance Departments

Auto-reject Pillar spend requests that exceed budget thresholds. Require dual approvals for large creator payouts. All while maintaining an audit trail that would make your accountant smile.

Why This Isn't Just Another Integration

ApproveThis brings three things most approval tools miss when working with Pillar:

1. Email Approvals That Don't Look Like Spam:
Approvers get clean, brandable emails with key Pillar context. One-click approve/reject from any device. No logins, no passwords, no hunting for requests.

2. Conditional Escalation:
If a Pillar submission sits unapproved for 48 hours, automatically bump it to the next approver. No more stalled projects because someone forgot to check their queue.

3. Real-Time Mirroring:
When approvals happen in ApproveThis, Pillar statuses update instantly. Creators see progress without you lifting a finger. No more "did you get my submission?" support tickets.

Common Objections (And Why They're Wrong)

"We already use Pillar's built-in approvals."
Cool. Now add legal review, budget checks, and client sign-offs in the same workflow without paying for extra Pillar seats.

"Our process is too complex."
Define multi-step approvals with parallel paths. Example: Product shots need both brand safety and technical QA approvals simultaneously before final publishing.

"We work with external clients."
Perfect. ApproveThis approvers don't need Pillar licenses. Send approval links directly to client decision-makers who only interact with specific assets.

Bottom Line

If you're using Pillar but still have:

• Approval delays longer than your actual work
• Version control nightmares
• Clients confused about project status

...then you're leaving time and money on the table. ApproveThis isn't about adding process - it's about removing friction.

Next Steps:
- Get Started Free (takes 3 minutes)
- Book a Custom Workflow Demo

Either way, stop letting approvals be the bottleneck in your Pillar workflows. Life's too short for that.