
ApproveThis manages your Digimind Social Integration approvals.
April 17, 2025
Integration Category: Social Marketing
When Social Listening Meets Approval Automation
Let's cut through the noise: You're using Digimind Social to track what people say about your brand online. Smart move. But right now, your team is probably stuck forwarding screenshots in Slack, chasing down managers for approvals, and praying someone notices that trending complaint before it becomes a PR disaster. That's where ApproveThis comes in - like adding power steering to your social media crisis management.
Why This Combo Works (When Other Tools Just Add Noise)
Digimind Social tells you what's being said. ApproveThis decides what to do about it. Together through Zapier, they create a system where:
- High-priority mentions automatically trigger approval chains
- Legal/compliance teams get looped in before your intern replies with emojis
- Every decision leaves an audit trail that doesn't live in someone's Gmail trash
Real Companies Actually Using This
Take a regional bank that caught a fraud rumor spreading on Twitter. Their Zapier setup:
1. Digimind flags "account hacked" mentions
2. ApproveThis routes these to fraud prevention + legal
3. Pre-approved response templates get unlocked after review
Result: 68% faster response time during weekend crises.
Customer Support Teams: Stop Being the Bottleneck
Your social team sees an angry tweet from a VIP client. Normally? They'd Slack you, you'd email the account manager, who's in a meeting... You get the picture. With this integration:
- Escalation paths auto-trigger based on follower count/sentiment
- Approvers get mobile-friendly requests with all context attached
- Time-stamped approvals protect you from "nobody told me" syndrome
Marketing Departments: Launch Faster Without Legal Fires
That influencer campaign draft sitting in legal's inbox? Set up a workflow where:
1. Digimind detects sudden spikes in competitor mentions
2. ApproveThis kicks off rapid-response campaign approvals
3. Conditional logic skips junior reviewers if urgency score is high
Bonus: Use calculated fields to auto-flag budget overages.
Setting This Up Without Losing Your Mind
Here's the cheat code:
- Connect both apps to Zapier (takes 3 minutes - Zapier's guide here)
- Pick your trigger: New Digimind mentions → ApproveThis request
- Set thresholds (e.g., auto-approve under $500, escalate VIPs)
Pro tip: Use ApproveThis' vacation delegation so summer Fridays don't bottleneck approvals.
What You’re Not Getting (And Why That’s Good)
This isn't another "automation" tool that just forwards emails. Specific wins:
For Legal Teams: Approve/deny directly from Outlook without needing Digimind logins. Audit trails auto-save to your compliance folders.
For Social Managers: See approval statuses right in your Digimind dashboard via custom fields. No more spreadsheet juggling.
The External Approver Hack
Agency folks listen up: Your client's legal team can review posts in ApproveThis without you buying extra Digimind seats. They get email links, review context, and their sign-off auto-logs in Digimind. No more "Can you PDF that and email it?"
When Not to Use This (Yes, Really)
If your social team has unilateral decision power, maybe skip the integration. But for regulated industries or companies where brand reputation = revenue? This stops "rogue tweet" disasters cold.
Making It Stick: Adoption Tips
Roll this out without mutiny:
- Start with high-impact/low-volume workflows (crisis mentions)
- Use ApproveThis’ real-time dashboards during team meetings
- Enable email approvals for execs who refuse new tools
Beyond Social: Unexpected Use Cases
Product teams: Route feature requests from social to PM approval chains. HR: Auto-flag Glassdoor reviews needing escalation. The pattern? Turn social noise into structured decisions.
Your Move
Either keep playing whack-a-mole with social media fires, or set up a 30-minute demo where we'll show you:
- How to cut approval delays by 60%+
- The exact Zapier templates other brands use
- Why your auditors will finally stop yelling at you
Get the approval system that actually works with how you find problems, not some HR policy from 2015.
Still reading? That’s either impressive commitment or you’re procrastinating fixing your current mess. Either way: Book a 12-minute demo – we’ll even show you how to automate the parts you hate most.
Integrate with Digimind Social Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Digimind Social
Suggested workflows (and their Zapier components) for Digimind Social
Create approval requests for new social mentions
New mentions detected in Digimind Social are automatically routed to ApproveThis as approval requests to ensure critical social interactions are reviewed. This integration helps streamline your review process and ensures timely decision-making. *Note: Customize approval criteria within ApproveThis as needed.*
Zapier Components

Trigger
Latest Mentions Trigger
Triggers when there are new mentions in the last 7 days.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create social mentions for approved requests
When an approval decision is made in ApproveThis, this integration automatically logs a new mention in Digimind Social. It helps connect approval outcomes with social monitoring, ensuring that approved actions are tracked seamlessly. *Note: Adjust the data mapping in Digimind Social to match your reporting needs.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create New Mentions
Adding new mentions in Digimind Social.
Create approval requests for updated mention metrics
Whenever updated mention metrics are available in Digimind Social, this automation creates an approval request in ApproveThis to review the insights. It ensures that key social metrics are validated before they are used for strategic decision-making. *Note: Configure metric thresholds within ApproveThis to filter noise.*
Zapier Components

Trigger
Mention Metrics Trigger
Triggers when the user needs to get an updated number of mentions.
Action
Create Request
Creates a new request, probably with input from previous steps.
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