ApproveThis manages your Crossmint Integration approvals.

When Approval Meets Execution

Let’s cut to the chase: approvals suck. They’re the traffic jam between your team’s ideas and actually getting shit done. Now imagine if every time someone proposed a new NFT campaign, your legal team could review it without drowning in Slack threads. Or if every approved mint automatically happened without your devs writing a single line of code. That’s what happens when you connect ApproveThis and Crossmint through Zapier.

ApproveThis handles the bureaucratic stuff – routing requests, chasing down signatures, enforcing spending limits. Crossmint does the heavy lifting – minting NFTs, managing wallets, handling blockchain complexity. Together, they turn “Hey, can we launch this collection?” into a done deal before your morning coffee gets cold.

Why This Combo Works for Teams That Move Fast

Most companies using Crossmint aren’t crypto bros in basements. They’re real businesses – marketing agencies launching loyalty programs, game studios building digital assets, brands experimenting with web3. Their common problem? Too many ideas, not enough guardrails.

ApproveThis adds structure without slowing things down. Example: Your creative team wants to mint 10,000 NFTs for a holiday campaign. With this integration:

• Legal automatically reviews royalty splits
• Finance caps minting costs if gas fees spike
• Ops tracks every approval in one dashboard

Best part? Approvers don’t need Crossmint accounts. Your outside counsel can review contracts via email without learning what a gas fee is. Your CFO approves budgets without touching a crypto wallet.

Three Ways This Integration Actually Gets Used

1. No More “Oops” Collections

Template: Create approval requests for new NFT collections

Problem: Your junior designer just minted a test collection… publicly. On mainnet. With your company logo. Oops.

Solution: Every new Crossmint collection triggers an ApproveThis workflow. Legal checks IP rights, marketing verifies brand alignment, finance approves minting costs. Only then does the collection go live.

Real-world use: A gaming studio uses this to prevent leaks of unreleased character designs. Their approval chain: Creative Director → Legal → Community Manager (who schedules the drop).

2. From “Approved” to Minted in 60 Seconds

Template: Mint NFTs for new approval requests

Problem: Your sales team promises custom NFTs to big clients… then forgets to tell the devs until 4:55 PM on Friday.

Solution: When ApproveThis greenlights a client NFT (like a membership pass), Crossmint automatically mints it to the client’s email or wallet. No middlemen, no missed handoffs.

Real-world use: A marketing agency auto-mints VIP passes for event attendees who purchase premium tickets. Approval steps: Budget check → Client review → Automatic mint when both approve.

3. Audit Trails Even Your Auditor Will Love

Template: Check NFT mint status after approval decision

Problem: Your team swears they approved only 100 NFTs. Blockchain explorer shows 1,000. Now what?

Solution: When an approval finalizes in ApproveThis, check Crossmint’s mint status immediately. If there’s a mismatch (approved 10, minted 100), trigger alerts before it becomes a crisis.

Real-world use: A fintech company uses this to comply with financial regulations. Every mint is cross-checked against approved amounts, with discrepancies freezing the wallet automatically.

Setting This Up Without Losing Your Mind

If you can order DoorDash, you can connect these tools:

1. Pick your Zapier trigger: Start with Crossmint events (new collection) or ApproveThis actions (request approved)
2. Map the important stuff: Link NFT metadata to approval reasons, wallet addresses to department budgets
3. Set up safety nets: Use ApproveThis’ approval thresholds to auto-reject mints over $X or without legal sign-off

Pro tip: Start with one workflow (like client NFT approvals) before automating your entire pipeline. Less screaming that way.

Who Actually Benefits Here?

Marketing Teams

Launch campaigns faster without waiting for IT. Example: A promo NFT gets approved and minted while the campaign tweet is still being drafted.

Finance Departments

Cap NFT spend automatically. If gas fees exceed $X per mint, ApproveThis either escalates or kills the request. No manual spreadsheets needed.

Legal Counsel

Review terms directly in email replies. If a Crossmint collection’s royalty structure changes, updated contracts auto-attach to the approval request.

Operations Managers

See every pending and approved mint in one dashboard. Vacation mode? ApproveThis automatically reassigns tasks when someone’s OOO.

Why This Isn’t Just Another Integration

Most approval tools treat everything like a TPS report. ApproveThis gets that NFT workflows are different – faster, more technical, higher stakes. Features that actually matter here:

• Calculated Fields: Auto-convert ETH gas fees to USD in approval requests so finance doesn’t have to Google it
• Conditional Routing: Send high-value mints to C-levels, standard drops to team leads
• Real-Time Tracking: Watch a mint’s approval status change as it moves through legal, then ops, then execution

And Crossmint? They handle the blockchain junk so you don’t need a PhD in cryptography. It’s like having a devops team that never sleeps.

Cool, But Does This Scale?

Let’s say you’re a mid-sized company doing 500+ mints/month. Without automation:

→ Approvals get stuck in email chains
→ Finance loses track of minting costs
→ Legal misses royalty rate changes

With the integration:

→ 80% of standard mints auto-approve under $500
→ Custom routing handles edge cases
→ Every decision syncs to Crossmint instantly

One client processed 1,200 mints in a week during a holiday promo. Their take? “It didn’t feel like we did 1,200 of anything. Just… worked.”

How to Not Screw This Up

Common mistakes we’ve seen (and how to avoid them):

Mistake #1: Letting anyone trigger mints
Fix: Use ApproveThis’ role-based access. Only let senior devs initiate requests, even if junior staff can draft them.

Mistake #2: Blindly trusting auto-approvals
Fix: Set thresholds with buffers. If your safe limit is $1k, auto-approve up to $800 and flag the rest.

Mistake #3: Forgetting the human element
Fix: Add a manual check for net-new collection types. Existing templates? Automate away. First-time doing a merch drop NFT? Make someone click “Review.”

Bottom Line

If you’re using Crossmint seriously, you need more than a dev dashboard – you need guardrails that don’t kill momentum. ApproveThis isn’t just another layer of bureaucracy; it’s the system that lets your team go fast without breaking things.

Ready to stop babysitting every mint request? Get started with ApproveThis or schedule a demo to see the Crossmint integration live. Your devs will actually thank you.