ApproveThis manages your Praiz Integration approvals.

When Approval Management Meets Social Engagement

Let’s cut to the chase: approvals suck when you’re using seven different tools and your boss wants everything “yesterday.” That’s where pairing ApproveThis (your approval sheriff) with Praiz (the video hub your marketing team won’t shut up about) turns “I’ll get to it when I can” into “Done. What’s next?”

Why This Combo Doesn’t Just Work – It Actually Solves Stuff

Praiz handles the messy reality of modern business conversations – think video updates, team shoutouts, customer interactions. ApproveThis handles the red tape. Together, they make sure your viral-worthy content doesn’t get stuck in legal review purgatory and your customer responses don’t die in someone’s inbox.

What You’re Really Getting Here

For teams between 50-5k employees, this integration means:

• Zero more “Who approved this?” meetings
• External partners/clients can approve stuff without you buying them Praiz seats

Example: A 200-person e-commerce company auto-approves 83% of routine social mentions through calculated thresholds, freeing managers to actually manage.

Real Use Cases That Don’t Feel Like Corporate Fluff

Use Case 1: Taming the Mention Monster

The Problem: Every time someone tags your brand in Praiz, three people need to sign off before your intern can reply. By the time they do, the moment’s passed.

The Fix: Zapier triggers an ApproveThis request the second Praiz detects a mention. Legal gets first approval (sequential workflow), marketing gets final say (consensus-based). Approval happens in Slack or email – no app switching.

Who Cares: Retail companies during holiday rushes. One outdoor gear brand cut response time from 48 hours to 90 minutes using this exact flow.

Use Case 2: Video Approvals That Don’t Require a Film Degree

The Problem: Your sales team pumps out 20+ Praiz demo videos weekly. Half get rejected post-production for using outdated pricing slides.

The Fix: New Praiz video → Auto-check metadata against your pricing API → If mismatch, route to RevOps. If clean, auto-approve via threshold rules. Sales gets greenlit videos in their CRM before their coffee’s cold.

Who Cares: SaaS companies with distributed sales teams. One HR tech firm eliminated 100+ “version 4_FINAL” emails monthly using this setup.

Setting This Up Without Needing IT on Speed Dial

If you can make toast, you can connect these. Here’s the cheat sheet:

1. Create a Zapier account (free tier works)
2. Pick your Praiz trigger (New Mention/New Video)
3. Connect ApproveThis as the action → Map Praiz data to approval fields
4. Test with a $5 Starbucks gift card request (you know you want to)

Pro Tip: Use ApproveThis’ calculated fields to auto-approve mentions under $100 value. Saves 40% approval volume immediately.

Which Teams Stop Hating Their Jobs

Marketing: No More “Creative” Interpretations of Brand Guidelines

When your agency drops new Praiz content, ApproveThis routes it to compliance → brand team → CMO (in that order). Vacation delegation means no bottlenecks when Karen from legal is skiing in Aspen.

Customer Success: Actually Success-Focused Now

CSRs get Praiz mentions flagged as “urgent” based on sentiment analysis. ApproveThis escalates to tier 2 support if response requires discount approval. All tracked in your existing CRM.

Sales Ops: Less Herding, More Selling

Field reps submit Praiz demo requests through ApproveThis. Pricing team approves/denies with comments that auto-sync to Salesforce. No more lost PDFs.

Features You’ll Use More Than Your Standing Desk

Email Approvals: Let’s be real – your VP isn’t logging into another platform. They approve via Gmail, it auto-updates Praiz status.

Threshold Rules: Auto-approve routine Praiz mentions under $50 value. Escalate anything with “lawsuit” in the text to legal instantly.

Real-Time Tracking: See every pending Praiz approval color-coded by urgency. Export reports to shut up that one micromanaging director.

The Part Where We Tell You What to Do Next

If you’ve got Praiz and more than three approval-related Slack channels, you need this yesterday. Register for ApproveThis, connect via Zapier in 15 minutes, and actually hit those “agile business” KPIs you keep presenting about.

Or book a demo if you’re the type who reads the manual first. Either way, stop letting approvals be the reason your competition looks faster.