ApproveThis manages your Pendo Integration approvals.

When Product Analytics Meets Approval Automation

Let’s get real: your product team shouldn’t be stuck playing email tag about which features to prioritize or waiting weeks to greenlight customer onboarding. That’s where Pendo’s user behavior insights and ApproveThis’s approval automation become the ultimate power couple.

Think of it like giving your product managers ESP. Pendo shows you exactly how customers use your app, while ApproveThis automatically routes decisions to the right people. Combined through Zapier, they turn “I’ll get back to you” into “Done. What’s next?”

Why This Combo Works (When Other Tools Don’t)

Most approval tools treat every request the same. ApproveThis doesn’t. We add context from Pendo’s usage data to approval workflows, so your team can:

• Auto-approve feature requests from high-value accounts
• Require extra sign-offs for underperforming features

Meanwhile, Pendo gets better because you’re not wasting time manually cross-referencing reports before making decisions. It’s not just integration – it’s mutual improvement.

Real Use Cases That Don’t Suck

1. Prioritize Features Based on Actual Usage (Not Loudest VP)

Scenario: Your Pendo report shows 80% of enterprise accounts use the export tool weekly. A customer requests an enhanced version.

With ApproveThis + Zapier:

1. Pendo detects account meets usage threshold
2. Zapier triggers ApproveThis to create pre-approved request
3. Dev team starts work before the sales rep finishes their coffee

Who this helps: SaaS companies tired of building features nobody uses.

2. Speed Up Customer Onboarding Escalations

Scenario: A new customer’s support tickets in Pendo indicate onboarding confusion.

Automation flow:

1. Pendo flags visitor segment matching “struggling users”
2. ApproveThis routes escalation request to senior CSM
3. Approval happens via email (no app access needed)

Who this helps: Customer success teams drowning in “urgent” escalation requests.

Setup That Won’t Make You Want to Quit Tech

Step 1: Connect both apps in Zapier (5 minutes)

Step 2: Choose your trigger:

• From Pendo: “Account in Report” or “Visitor in Report”
• From ApproveThis: “New Request” or “Request Approved/Denied”

Step 3: Map Pendo data to ApproveThis fields (we auto-suggest common pairings)

Pro tip: Use ApproveThis’s calculated fields to auto-approve requests where Pendo shows usage above your threshold. Saves 23 approval hours/month on average.

Department-Specific Wins

Product Teams

Stop debating feature ROI. When Pendo shows declining usage, ApproveThis automatically requires VP approval before allocating dev resources. Uses approval thresholds to prevent micromanagement.

Customer Success

Auto-approve custom training requests for accounts with NPS ≥8. Reject others with a pre-written message about standard packages. Email-based approvals let external clients approve upsells without logging in.

Marketing

Automatically route campaign extension requests based on Pendo’s feature adoption data. If new users engage with relevant features within 7 days, ApproveThis grants instant approval using conditional logic.

Why This Beats Manual Processes

Let’s say your PM notices a Pendo usage spike. Normally, they’d:

1. Schedule meeting with analytics team (2 days)
2. Create Jira ticket for prioritization (1 day)
3. Wait for engineering lead approval (3 days)

With automation:

1. Pendo triggers approval at 8:05 AM
2. Engineering lead approves via email by 8:30 AM
3. Jira ticket auto-created by 8:31 AM

Bonus: ApproveThis’s vacation delegation prevents delays when approvers are OOO.

Objections We’ve Already Anticipated

“But our approvals need human judgment!”
So do ours. ApproveThis doesn’t replace humans – it removes the clerical work. Approvers still decide; they just do it faster with Pendo data attached to each request.

“We have custom reporting needs!”
Good. Use Pendo’s existing segments as approval triggers. No new reports needed – we work with what you’ve already built.

Getting Started Without the BS

1. Sign up for ApproveThis (free 14-day trial)
2. Connect to Pendo via Zapier (takes 8 minutes)
3. Clone our pre-built templates:
- Auto-approve high-usage feature requests
- Escalate low-adoption feature retirements
4. Add your approval rules

Pro move: Start with one workflow (like customer onboarding escalations) before expanding.

The Bottom Line

ApproveThis + Pendo isn’t about cutting people out of decisions. It’s about cutting out the time wasted herding decision-makers, digging through reports, and chasing email replies. When your product data directly fuels your approval processes, you stop debating what’s important and start acting on it.

Next step: Book a 12-minute demo to see how we’ve automated approvals for companies like Drift, New Relic, and 300+ other Pendo users. No sales pitch – just real workflows you can steal.