
ApproveThis manages your Posh Integration approvals.
April 17, 2025
Integration Category: Communication
Why This Integration Isn’t Just “Another Zap”
Let’s cut through the noise: Most Zapier integrations just shuffle data between apps. This one actually fixes broken processes. When you connect ApproveThis (the approval engine your team actually uses) with Posh (the virtual receptionist service that handles your calls), you’re not just automating tasks – you’re closing the loop between external communications and internal decision-making.
Think about how many approvals get stuck because someone’s waiting on information from a phone call, email, or message. Now imagine your Posh agents automatically triggering approval workflows the moment they take a message, and ApproveThis automatically telling Posh what to do next after decisions are made. That’s the kind of handshake that turns “we’ll get back to you” into actual results.
What Each App Brings to the Party
ApproveThis (The Decider)
Built for companies tired of chasing down signatures in Slack threads. Key features that matter for this integration:
- Email approvals (because nobody wants another login)
- Automatic escalation for urgent requests
- Delegation when Karen from accounting is on vacation
Posh (The Communicator)
Your shield against phone tag and overflowing inboxes. Relevant superpowers:
- Message taking that doesn’t sound like a robot
- Email assist for those “I need to follow up but don’t have time” moments
- Contact management that actually stays updated
The magic happens when you make these two talk: Posh handles the “what’s happening outside,” ApproveThis manages the “what we’re doing about it inside.”
Real-World Use Cases That Don’t Suck
1. Client Requests That Actually Get Approved
The problem: Your Posh agent takes a message about a client’s urgent request. It gets emailed to the team... and dies in someone’s inbox.
The fix: Automatic approval workflows triggered by Posh messages.
How it works:
- Posh agent logs a client inquiry about changing project scope
- Zapier creates an ApproveThis request with message details
- Approval chain fires up – project manager → finance → legal
- Everyone approves/denies via email without leaving Outlook
Who needs this: Law firms, agencies, anyone billing hourly. Cut the “I never saw that email” excuse at the knees.
2. Approval Follow-Ups That Don’t Require Nagging
The problem: Approved requests that everyone forgets to act on. (Looking at you, sales teams with “approved” discounts that never get applied.)
The fix: Approved deals automatically become Posh email tasks.
How it works:
- ApproveThis approves a special pricing request
- Zapier triggers Posh to send confirmation email to client
- Posh agent schedules follow-up call to finalize
Who needs this: Sales orgs with custom quoting, companies offering time-sensitive promotions.
3. Contact Lists That Stay Updated Automatically
The problem: New vendors/clients get approved, but never make it into your comms system.
The fix: Approved contacts auto-populate in Posh.
How it works:
- New vendor approval in ApproveThis
- Zapier adds their contact info to Posh
- Posh agents now have correct details for scheduling/etc.
Who needs this: Procurement teams, anyone managing external contractors.
Setup That Won’t Make You Want to Scream
Total time: 12 minutes (we timed it).
Step 1: Connect the Apps
Create a Zapier account if you don’t have one. Connect ApproveThis and Posh – it’s just clicking buttons and pasting API keys.
Step 2: Map What Matters
For the “New Posh Message → Approval Request” zap:
Map these fields:
- Posh message content → ApproveThis request details
- Caller’s phone number → Custom ApproveThis field
- Urgency level (if Posh tags it) → Approval threshold
Step 3: Test With Real Data
Have a Posh agent take a test call. Watch the approval request pop up in ApproveThis. Approve it. See the confirmation go back to Posh. Celebrate with coffee.
Why Your Team Will Actually Use This
For Support Teams
Customer says “your agent promised a callback about approval” → You can actually find the approval chain instead of playing detective.
For Sales Ops
Deals approved before lunch get processed same-day instead of “whenever someone checks ApproveThis.”
For Finance
PO approvals from calls/emails get logged in one place instead of five different systems.
The License Hack Nobody Talks About
Here’s the dirty secret: Your approvers don’t need Posh licenses. They just need to approve things in ApproveThis (via email). Meanwhile, your Posh agents don’t need ApproveThis logins. Translation:
- Client-facing teams live in Posh
- Approvers live in email/ApproveThis
- No one has to learn new software
This matters when you’re dealing with external partners or clients who just need to approve stuff, not become power users.
When to Avoid This Integration
We’ll save you time – this setup sucks if:
- You have zero defined approval processes (fix that first)
- Your Posh agents aren’t trained to categorize messages
- You enjoy manually forwarding emails for approvals
What You’re Really Solving
Beyond the obvious time savings:
- Audit trails: Every approved/denied request ties back to original Posh message
- Compliance: No more “I approved that in a text message” violations
- Scale: Handle 2x the requests without hiring more approvers
Ready to Stop Losing Requests?
This isn’t about fancy tech – it’s about closing the gap between what customers ask for and what actually gets done. Either keep doing manual handoffs, or:
Get Started with ApproveThis Free (takes 3 minutes)
Book a Live Integration Walkthrough (for the paranoid)
P.S. If you’re using Posh but not automating approvals, you’re basically paying for a fancy answering machine. Time to upgrade.
Integrate with Posh Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Posh
Suggested workflows (and their Zapier components) for Posh
Create approvals for new messages received by Posh agents
If keeping track of all messages agents take becomes overwhelming, this automation can help. It creates an approval request in ApproveThis whenever Posh agents take a new message on your behalf. Streamline decision-making by routing message approvals to the appropriate team members. *Note: Set up Approval Groups in ApproveThis for consensus-based decision-making.*
Zapier Components

Trigger
Message
Triggers when an agent takes a message on behalf of you.
Action
Create Request
Creates a new request, probably with input from previous steps.
Initiate email assists after approval decisions
Simplify handling follow-up actions for approvals. Once an approval request is decided in ApproveThis, this integration automatically creates an email assist request in Posh, ensuring timely action on important decisions. *Note: Configure your email template in Posh for swift communication.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Email Assist
Creates a new assist request tagged to your account
Add contacts to Posh for new approval requests
Managing numerous approval requests can be easier when the right people are connected. This automation adds new contacts in Posh whenever a new approval workflow starts in ApproveThis, ensuring all relevant parties are kept in the loop efficiently. *Note: Ensure all contact details are updated for effective communication.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Contact
Updates a contact in posh portal.
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