ApproveThis manages your Swapcard Exhibitor Integration approvals.

When Approval Automation Meets Event Lead Capture

Let's talk about two things that should never be complicated: getting decisions made and capitalizing on event leads. Swapcard Exhibitor helps teams manage connections at trade shows and conferences. ApproveThis handles the messy approval processes that often slow down follow-ups. Connect them through Zapier, and you've got a system where new leads automatically trigger approval workflows - no more chasing executives through the exhibit hall floor.

What This Integration Actually Fixes

Event marketing teams waste 12-15 hours per show manually routing lead follow-up requests. Sales ops managers fight version control issues with spreadsheets. Executives get approval requests via 17 different channels. This integration kills three birds with one stone:

• Auto-converts Swapcard connections into tracked approval requests
• Enforces standardized follow-up protocols across teams
• Lets external partners approve without Swapcard licenses

Real-World Use Cases That Don't Suck

For Marketing Agencies Running Client Booths

Imagine your team manages exhibits for 12 clients at CES. Every "new connection" in Swapcard can trigger client-specific approval workflows in ApproveThis. Client A wants all leads over $250K potential value approved by their CRO. Client B needs legal review for any healthcare leads. You handle it all through one interface without juggling 12 different processes.

For Enterprise Sales Teams at Massive Conferences

When your 75-person field team collects 3,000 leads at Dreamforce, ApproveThis integration automatically:

• Routes high-value leads to regional sales directors
• Flags competitors for legal review
• Pushes approved leads to Salesforce within 2 hours

Last year's manual process took 3 weeks. That's revenue left on the table.

Why This Isn't Just Another Zapier Connection

Most Zapier integrations just shuffle data. This combo actually changes how teams operate:

Approval Thresholds That Make Sense: Auto-approve leads under $50K potential value, but require VP sign-off for enterprise deals. ApproveThis handles the math automatically based on Swapcard lead scores.

Approver Groups That Don't Waste Time: Need consensus from product, legal, and finance? Set up parallel approvals so departments can review simultaneously instead of playing approval ping-pong.

Delegate Without Drama: When your CMO is presenting on the main stage, ApproveThis automatically reroutes approvals to their designated backup - no missed opportunities.

Setup That Doesn't Require an IT Degree

Here's the no-BS guide to getting this working:

1. Connect Swapcard Exhibitor to Zapier (takes 2 minutes)
2. Choose the "New Connection" trigger in Swapcard
3. Map lead data to ApproveThis request fields
4. Set up approval rules in ApproveThis (one-time setup)

Pro tip: Use ApproveThis' calculated fields to auto-calculate lead potential based on Swapcard data. Makes threshold rules way more powerful.

Who Actually Benefits From This

Event Marketing Teams

Stop being the approval middleman. Set up rules once, then let the system route requests while you focus on booth logistics.

Sales Operations

Finally get visibility into which leads get stuck where. ApproveThis' tracking dashboard shows bottlenecks in real time - no more mystery delays.

External Partners

Clients and agencies can approve leads through email without needing Swapcard logins. Less friction = faster decisions.

The Hidden Perks You'll Appreciate

Beyond the obvious time savings:

Audit Trails That Cover Your Ass: Every approval decision is logged with timestamps and comments. Perfect for post-event reviews or compliance checks.

Mobile Approvals That Work: Approvers can reject/approve directly from Gmail or Outlook mobile. No app installs required.

Custom Branding That Doesn't Look Like Crap: Client-facing approval emails match your company's branding, not some generic template.

When You Shouldn't Bother With This

This integration isn't magic pixie dust. Skip it if:

- You have zero compliance requirements
- All leads get the exact same follow-up process
- Your team enjoys playing phone tag with approvers

Making It Work For Your Specific Chaos

Example 1: A medical device company uses approval thresholds to automatically flag leads from hospital chains for legal review, while letting regional reps approve clinic leads.

Example 2: An agency charges clients $500/month for "priority approval routing" - actually just an ApproveThis workflow that bumps their leads to the front of the queue.

The Bottom Line

Event leads are perishable. Approval delays cost money. This integration turns days-long approval chains into hours-long processes. For teams doing 5+ events annually, we're talking hundreds of recovered hours and better lead conversion rates.

Next Steps That Don't Waste Your Time

If you manage events with any level of compliance needs or client reporting:
Book a 15-minute demo showing exactly how the integration works with your Swapcard setup.

Prefer to poke around first?
Start a free trial - we'll even preload your event approval workflows.