
ApproveThis manages your Big Cartel Integration approvals.
April 17, 2025
Integration Category: Ecommerce
When Approval Management Meets Creative Commerce
Let's get real - running an online store through Big Cartel shouldn't mean your team drowns in endless "Hey, can you approve this?" Slack messages. ApproveThis isn't another corporate robot. It's the missing piece that gives structure to creative commerce without killing your vibe. We'll show you how combining these tools through Zapier turns approval bottlenecks into competitive advantages.
Why This Combo Works (Besides Looking Good Together)
Big Cartel helps artists and small teams sell products. ApproveThis helps teams of any size make decisions faster. Put them together through Zapier, and you get:
- No more seat licenses for casual approvers: Your external vendors approve purchase orders without needing Big Cartel logins
- Real-time money math: Automatic approval routing based on order values or profit margins
Example: A jewelry maker using Big Cartel gets a $5k wholesale order. ApproveThis automatically routes it to both the production lead (can we fulfill this?) and the CFO (does the margin work?), all before syncing back to Big Cartel.
Use Cases That Actually Matter
1. Killing Order Approval Lag
The Problem: Your team misses wholesale opportunities because accounting takes days to review big orders.
The Fix: Zapier triggers an ApproveThis workflow for every new Big Cartel order over $2k. Production, finance, and legal approve directly from email while your sales team sleeps.
Who wins: Apparel brands doing B2B sales through their Big Cartel store.
2. Abandoned Cart Salvage Missions
The Problem: 68% of carts get abandoned. Your team debates discount offers in endless email threads.
The Fix: Trigger approval requests when carts abandon. Approvers get product details + customer history. Say "Yes" to a 10% off email directly from the approval screen.
Who wins: Limited-edition art sellers needing quick promo decisions without overspending.
3. Product Updates That Don't Break Things
The Problem: New collections launch with pricing errors because someone skipped review steps.
The Fix: Any Big Cartel product update triggers an ApproveThis checklist. Marketing confirms descriptions, legal checks compliance, ops verifies inventory sync.
Who wins: Cosmetic brands with regulatory requirements or complex variant setups.
Setup That Doesn't Require a CS Degree
Connect ApproveThis + Big Cartel in 3 steps:
- Create a Zapier account (it’s the glue)
- Pick your trigger (New Big Cartel order, abandoned cart, etc.)
- Set approval rules in ApproveThis (who needs to approve what, when)
Pro tip: Use ApproveThis' calculated fields to auto-approve small orders but flag anything over $500 for human review. Saves 20+ hours/month for most teams.
Department-Specific Wins
For Operations Teams
Automate purchase order approvals based on real-time inventory levels from Big Cartel. Production lead approves only when stock can cover the order.
For Marketing Teams
Launch flash sales without IT help. Set approval thresholds so discounts under 15% auto-approve, bigger deals need CMO sign-off.
For Finance Teams
ApproveThis' audit trails show exactly who approved that 30% wholesale discount - no more "I thought you checked the margins!"
Features You'll Actually Use
Beyond basic approvals, this combo gives you:
- Vacation Coverage: Automatically reassign approvals when your buyer is at Burning Man
- Approval Escalations: Orders stuck in limbo for 48hrs? Auto-bump to the department head
Real talk: Most teams only need 20% of these features to save 80% of their time. Start with order approvals and expand as you grow.
When Not to Use This Combo
If you're a solo artist selling 10 items/month, this is overkill. But once you have:
- 3+ team members touching orders
- Wholesale + retail sales mix
- Multiple product collections launching quarterly
...that's when the Zapier integration pays for itself in saved sanity.
Getting Started Without the Overwhelm
Pick one process that currently causes the most approval friction. Usually this is:
- Custom orders needing production sign-off
- Inventory restock approvals
- Wholesale pricing exceptions
Set up that single Zapier automation first. Get the team using it. Then expand to other workflows next quarter.
Bottom Line for Creative Businesses
ApproveThis isn't about adding more process - it's about making existing approvals less painful. Combined with Big Cartel through Zapier, you get:
- Faster order fulfillment (without mistakes)
- Clear accountability on pricing decisions
- Time back for actual creative work
The kicker? Approvers don't need another login. They click "Approve" in their email, and you keep selling through Big Cartel like normal.
Your Move
Either keep chasing approvals in chaotic threads, or set up ApproveThis with your Big Cartel store in an afternoon. We’re talking 3-clicks in Zapier, not a 3-month IT project.
Best part? You can start free. No credit card needed. If it doesn’t save your team 5+ hours in week one, we’ll buy you a consolation latte.
Start Free TrialOr if you prefer human interaction: Book a 15-min demo
Integrate with Big Cartel Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Big Cartel
Suggested workflows (and their Zapier components) for Big Cartel
Create approval requests for new Big Cartel orders
Ensure prompt order management by setting up approval workflows for each new order received from Big Cartel. This integration creates an approval request in ApproveThis for every new order, speeding up order confirmations and enhancing operational efficiency.
Zapier Components

Trigger
New Order
Triggers when a new order is created
Action
Create Request
Creates a new request, probably with input from previous steps.
Create discounts based on approved requests
Accelerate your promotional strategies by generating discounts upon approval of specific requests. Once an approval is completed in ApproveThis, automatically create a discount in your Big Cartel store to align with the approved plan.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Discount
Create a new discount
Initiate approval for abandoned carts
Minimize lost sales by initiating an approval process for each abandoned cart. This automation triggers when a cart is abandoned and creates an approval request through ApproveThis to determine follow-up actions.
Zapier Components

Trigger
New Abandoned Cart
Triggers when a cart is abandoned in your shop
Action
Create Request
Creates a new request, probably with input from previous steps.
Update product categories upon new request initiation
Respond swiftly to new business needs by updating product categories when a new request workflow starts in ApproveThis. This ensures your product listings align quickly with changing business or market requirements.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Update Category
Update a category in your shop
Create approval requests for updated products
Ensure all product updates are on track with company policies by creating an approval request for each product update in Big Cartel. This helps in maintaining consistent product quality and adherence to business standards.
Zapier Components

Trigger
Updated Product
Triggered when a product is updated
Action
Create Request
Creates a new request, probably with input from previous steps.
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