
ApproveThis manages your Luma Integration approvals.
April 17, 2025
Integration Category: Event Management
When Approval Processes Meet Event Planning
Let's face it - managing events is like herding cats. Between vendor contracts, venue changes, and VIP guest lists, you're one missed approval away from a logistical nightmare. That's where pairing Luma's event management chops with ApproveThis' approval automation turns chaos into clarity.
Luma helps you create slick events without breaking a sweat. ApproveThis ensures nobody approves a $10,000 ice sculpture by accident. Together through Zapier, they handle the boring paperwork so you can focus on creating experiences that don't suck.
Why This Combo Doesn't Just Look Good on Paper
Luma's great at keeping your events organized. ApproveThis is great at keeping your budget holders from having panic attacks. Connect them via Zapier, and you get:
- Automatic approval chains for every event change
- Real-time tracking of who approved what
Best part? Approvers don't need Luma licenses. Perfect for getting quick sign-offs from CFOs who think "event management software" is a fancy term for wasting money.
Four Ways This Duo Saves Your Sanity
1. No More "Who Approved This?!" Moments
When someone updates a Luma event - say, switching from champagne to cheap prosecco - ApproveThis automatically kicks off an approval workflow. The marketing team gets notified, the finance lead reviews cost changes, and the hotel manager confirms corkage fees. All before the intern hits "save."
Who needs this: Corporate event planners dealing with 50+ vendor contracts annually. Prevents those awkward "Why did we book a Mariachi band for the shareholder meeting?" conversations.
2. New Events Don't Mean New Headaches
Create a Luma event for next year's sales kickoff? ApproveThis immediately routes budget approvals, venue selection, and keynote speaker contracts to the right people. Automatic escalation rules mean if your CMO ghosts the request, it jumps to the CEO after 48 hours.
Real-world impact: Tech startups can launch user conferences 30% faster by cutting approval delays between engineering demos and marketing commitments.
3. Guest List Changes That Don't Ruin Your Week
Every time a VIP registers or upgrades their ticket in Luma, ApproveThis:
- Checks against budget for comp tickets
- Routes special accommodation requests to HR
- Auto-approves standard registrations under $1k
Pro tip: Wedding planners use this to handle last-minute plus-one requests without the bride needing to learn project management software.
4. Two-Way Street Between Planning and Approvals
Start an approval in ApproveThis for a venue deposit? It can trigger Luma to tentatively hold the date while legal reviews the contract. No more losing prime venues because accounting sat on an invoice for two weeks.
Enterprise win: Pharma companies use this to coordinate global conference plans across 20+ departments without violating compliance rules.
Setting This Up Without Losing Your Mind
Connect Luma and ApproveThis in three steps even your least tech-savvy board member could handle:
- Create a Zapier account (takes 2 minutes)
- Choose your trigger from Luma - "Event Updated" works for most teams
- Set the action in ApproveThis to "Create Request" with your approval rules
Pro tip: Use ApproveThis' calculated fields to auto-approve minor changes (think: updating nametag colors) while flagging budget overages.
Who Benefits More Than Just Your Project Manager
Marketing Teams
Stop chasing approvals for every Instagram-worthy event change. Set approval thresholds so your social media coordinator can swap floral arrangements without VP sign-off, while $10k+ production changes still get proper scrutiny.
Operations Managers
Use vacation delegation to avoid approval bottlenecks when key staff are OOO. Luma updates about venue safety inspections get automatically rerouted to the backup approver who's actually checking email at Burning Man.
Finance Departments
Real-time tracking means no more surprise invoices. See exactly who approved that premium open bar package before it hits the quarterly P&L. Bonus: Audit trails that actually make sense come tax season.
External Partners
Venues and agencies can submit change requests through Luma that kick off ApproveThis workflows. They get transparency without seeing your internal comms. No more "The hotel says they emailed you" black holes.
Why This Isn't Just Another Integration
Most approval tools treat events like any other workflow. But let's get real - you're not approving a server migration or a PO for office chairs. Events have:
- Last-minute changes that would give IT managers heart attacks
- Stakeholders who haven't talked since the last all-hands
ApproveThis adds event-specific muscle through features like:
- Approval groups: Require consensus from both marketing and legal before changing headliner contracts
- Conditional routing: Send F&B approvals to the CFO only when alcohol costs exceed $5k
Meanwhile, Luma keeps the actual event details from getting lost in 37 approval emails.
The Bottom Line
If you're still doing event approvals through email chains and spreadsheets, you're essentially using carrier pigeons in the age of Slack. Connecting Luma and ApproveThis via Zapier gives you:
- Fewer "I thought YOU approved that!" moments
- Faster venue bookings and vendor contracts
- Audit trails that don't require a private investigator
Best part? Approvers only need email access. No forcing your CFO to learn yet another platform.
Time to Stop Losing Sleep Over Approvals
Whether you're planning a 10-person workshop or a 5,000-attendee conference, this integration handles the paperwork so you can focus on creating actual human connections. Or at least prevent another taco truck fiasco.
Next steps:
- Register for ApproveThis (free 14-day trial)
- Book a demo to see custom approval workflows for your event size
Because nobody got into event planning to babysit approval processes. Let the robots do that part.
Integrate with Luma Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Luma
Suggested workflows (and their Zapier components) for Luma
Create approval requests for updated Luma events
Stay on top of your event updates by automating approval requests. This integration lets you create approval requests in ApproveThis whenever a Luma event is updated, ensuring every change receives proper oversight.
Zapier Components

Trigger
Event Updated
Triggers when an event is updated.
Action
Create Request
Creates a new request, probably with input from previous steps.
Initiate approval requests for new Luma events
Streamline your event planning by automatically starting an approval process whenever you create a new Luma event. This integration ensures all new events go through necessary checks and approvals with ApproveThis.
Zapier Components

Trigger
Event Created
Triggers when a new event is created
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval for updated Luma guest registrations
Enhance your event registration process by creating an approval request each time a guest updates their registration. This automation keeps your event team informed and ensures all guest changes are confirmed through ApproveThis.
Zapier Components

Trigger
Event Guest Updated
Triggers when a guest registers for your event, joins the event or updates their registration.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create Luma event requests for new approvals
Drive seamless event management by triggering a Luma event update request whenever a new approval process starts in ApproveThis. This automation ensures coordination between events and approvals to facilitate effective planning.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.
Action
Create Request
Creates a new request, probably with input from previous steps.
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