ApproveThis manages your ElasticWebinar Integration approvals.

Why Bother Connecting These Two?

Let’s cut the fluff: if your team runs webinars, you’re stuck between two realities. ElasticWebinar handles the logistics – registrations, attendance tracking, post-event follow-ups. ApproveThis handles the bureaucratic red tape – getting sign-offs from managers, finance, or legal. But when these systems don’t talk to each other? You’re manually forwarding emails, chasing down approvers, and losing track of who said yes to what.

Connect them via Zapier, and you’ve got a system where every key webinar event (a new registration, a no-show attendee, someone joining the room) can trigger an approval workflow without human middlemen. The best part? Approvers don’t need an ElasticWebinar license – just access to ApproveThis. That means external partners, clients, or execs can greenlight actions without getting bogged down in your webinar platform.

The Nuts and Bolts: What Each Tool Does Alone vs. Together

ElasticWebinar’s Wheelhouse

Hosting webinars, tracking registrations, seeing who actually showed up (versus who ghosted), and automating post-event emails. It’s great at the “what happened” part of webinars.

ApproveThis’s Superpower

Taking any action that needs a thumbs-up – like approving a VIP registration, refunding a no-show, or escalating a high-value lead – and automating who needs to sign off, in what order, with what rules. It’s the “who needs to decide” layer.

Combined, They Handle the Full Cycle

Example: A $50K enterprise client registers for your webinar. ElasticWebinar sees the registration. ApproveThis automatically routes it to the sales director for approval (since big deals get custom follow-ups). If the director’s OOO, it goes to their delegate. Once approved, the lead gets tagged in your CRM. All without you lifting a finger.

Real Use Cases (That Don’t Suck)

1. Auto-Flag High-Value Registrations for Sales Escalation

The Problem: Your marketing team runs a webinar attracting 500 registrants. Buried in there are 12 enterprise leads, but sales doesn’t know to follow up until days later.

The Fix: Use Zapier to trigger an ApproveThis workflow when someone registers in ElasticWebinar. Set approval thresholds – like if a registrant’s company size is 1000+ employees. Those get auto-routed to the sales VP for immediate review. Approvers get an email: “Approve this custom demo request?” One click, and the lead gets pushed to Salesforce.

Who Cares: Sales teams at SaaS companies selling high-ticket products. Cuts lead response time from days to minutes.

2. Refund Requests for No-Shows (Without the Drama)

The Problem: Attendees who miss live webinars sometimes demand refunds. Your support team wastes hours checking attendance logs and arguing with customers.

The Fix: When ElasticWebinar triggers an “attendee missed webinar” event, ApproveThis creates a request for the customer success team. Calculated fields auto-check if the person attended previous webinars (for upsell chances) or if their plan allows refunds. If criteria match, it auto-approves; if not, escalates to a manager. No more manual digging.

Who Cares: Customer support leads at training companies or certification programs. Reduces refund processing time by 80%.

3. VIP Access Approval for Exclusive Webinars

The Problem: Your CRO is hosting a private webinar for top clients. Every registration needs vetting – but you don’t want to manually screen 200+ sign-ups.

The Fix: ElasticWebinar sends all registrations to ApproveThis. Using approval groups, route requests to both the account manager (for relationship checks) and finance (for contract compliance). Require consensus from both. Once approved, ElasticWebinar automatically grants access to the webinar room.

Who Cares: Enterprise account managers in fintech or healthcare. Keeps exclusive events actually exclusive.

Setup That Doesn’t Require a PhD

For the “New Registration → Sales Approval” workflow:

1. In Zapier, choose ElasticWebinar’s “New Webinar Registration” trigger.
2. Filter registrations using ApproveThis’s conditional logic (e.g., “Company Revenue > $10M”).
3. Connect to ApproveThis’s “Create Request” action. Map the attendee’s email, company, and webinar topic.
4. Set approvers (individuals or groups) and escalation rules if no response in 24hrs.

Total setup time: 15 minutes. Most of that is deciding who gets to be the approver.

Why This Combo Works for Teams Who Hate Meetings

Marketing Teams

Stop guessing which webinar leads are worth sales’ time. Auto-route high-intent registrants and get real-time metrics on approval rates.

Customer Success

Handle refund requests without jumping between ElasticWebinar’s logs and your billing system. ApproveThis shows all context in one dashboard.

Sales Leaders

Get hot leads flagged mid-webinar, not days later. Use vacation delegation so deals don’t stall because someone’s at the beach.

Executives

See how many approvals are stuck, who’s the bottleneck, and which webinars drive the most high-stakes requests. No more surprise escalations.

The Bottom Line (Because You’re Busy)

ApproveThis isn’t just another layer of bureaucracy – it’s the system that lets you set rules once, then forget about micromanaging every webinar-related decision. When paired with ElasticWebinar via Zapier, you’re essentially giving your team a 24/7 assistant who knows exactly who needs to approve what, when, and why.

No more “I didn’t see the email” excuses. No more manual cross-checking attendance lists. And definitely no more all-hands meetings to figure out why a big lead slipped through the cracks.

If your team runs more than 5 webinars a month, this integration isn’t a nice-to-have – it’s a “how did we live without this” upgrade. Get started with ApproveThis, connect your ElasticWebinar account via Zapier, and start automating the approval grunt work today.