ApproveThis manages your Informizely Integration approvals.

Let’s be honest: collecting customer feedback is easy. Actually doing something with it? That’s where things get messy. Between chasing down approvals, routing data to the right teams, and trying not to drown in spreadsheets, most companies end up with a graveyard of unread surveys. But what if you could turn raw feedback into actionable decisions without the administrative circus? That’s where ApproveThis and Informizely come in.

Why This Combo Works

Informizely nails the data collection part – it’s a straightforward survey tool that actually gets people to respond. ApproveThis? It’s the muscle that turns those responses into clear next steps. Together, they automate the entire “collect > review > act” loop. No more bottlenecks, no more “Who’s supposed to approve this?” slack messages.

The Business Case for Not Wasting Time

Mid-sized companies (50-5,000 employees) aren’t startups anymore – but they’re not enterprises either. You need processes that scale without adding layers of bureaucracy. Here’s why this integration matters:

• Speed: Go from survey submission to approved action in hours, not weeks
• Visibility: Every team knows exactly where a request stands (no more ghosting vendors or customers)
• Compliance: Built-in audit trails for approvals – crucial for industries like healthcare or finance

Real-World Use Cases (No Fluff)

We’re not talking hypotheticals. Here’s exactly how companies use this integration:

1. Retail: Customer Feedback → Inventory Orders

A regional grocery chain uses Informizely surveys to ask customers about new products. When 80%+ respondents say “Yes” to a new snack brand:

• Zapier automatically creates an ApproveThis request with survey data
• Category managers approve/deny orders directly from email
• Approved orders trigger a PO in their procurement system

Result: Reduced time-to-shelf by 14 days. No more overstocking dud products.

2. SaaS: Feature Requests → Development Backlog

A 200-person tech company embeds Informizely surveys in their app. When users request a new feature:

• High-priority requests (based on survey scoring) auto-route to ApproveThis
• Product leads debate via threaded comments inside the approval request
• Approved features get added to Jira; denied ones trigger a custom “Thanks, but…” email

Result: Product team cut meeting time by 60%. Customer success saw a 31% drop in “Why isn’t this built yet?” tickets.

3. Manufacturing: Vendor Surveys → Contract Renewals

A machinery manufacturer surveys suppliers quarterly. If a vendor scores below 4/5 stars:

• ApproveThis auto-generates a contract review request
• Legal, procurement, and operations teams vote sequentially
• Outcome automatically updates their vendor management system

Result: Negotiated 12% better terms with underperforming vendors last fiscal year.

Setup in 3 Steps (Seriously)

If you can use a toaster, you can set this up:

1. Connect Informizely to Zapier: Zapier’s got pre-built templates
2. Trigger on survey responses: Pick your Informizely survey and key data points
3. Map fields to ApproveThis: Auto-fill approval requests with survey answers, scores, etc.

Pro tip: Use ApproveThis’ calculated fields to auto-flag high-priority requests. Example: If survey score < 3.5, route to exec team; else, approve automatically.

Why Teams Actually Use This

Most approval tools feel like micromanagement. This doesn’t. Here’s why:

For Support Teams

Ever had a customer submit glowing feedback… only to churn a month later? With approval thresholds, you can auto-flag surveys where NPS drops by 10+ points. Route those directly to account managers for damage control.

For Marketing

Campaign feedback stuck in creative limbo? Set up sequential approvals: Copywriter → Designer → CMO. If someone’s OOO, vacation delegation automatically reassigns their tasks. No more “Waiting on Jane” hold-ups.

For Operations

Use conditional logic to handle regional approvals. Example: Survey responses from EMEA route to London managers; APAC goes to Singapore. All from the same Zap.

The License Hack Nobody Talks About

Here’s the kicker: Approvers don’t need an Informizely license. They interact entirely through ApproveThis (either via email or dashboard). This is huge for:

• External partners: Let vendors approve contract changes without system access
• Cross-department reviews: Legal doesn’t need your survey tool login
• Execs who “don’t do tech”: CEO approves via email like a normal human

Common Objections (And Why They’re Wrong)

“We already have Jira/Asana for approvals.”
Cool. But can your PM tool handle multi-level finance sign-offs with audit trails? Didn’t think so.

“Our surveys are too sensitive for automation.”
ApproveThis uses SOC 2-compliant encryption. Plus, you control exactly who sees each request – way more secure than email chains.

“We’re not technical enough for Zapier.”
Zapier’s whole deal is being non-technical. If you can forward an email, you can set up a Zap. Seriously.

Bottom Line

Customer feedback is useless if it dies in a spreadsheet. The ApproveThis + Informizely integration via Zapier turns insights into action faster than you can say “another pointless meeting.”

Next steps:
1. Grab an ApproveThis trial (takes 4 minutes)
2. Connect your Informizely account in Zapier
3. Stop letting good feedback go to waste

Or, if you’re the “talk to a human” type, book a 12-minute demo. We’ll show you how to automate approvals for your top 3 use cases – no sales fluff.