ApproveThis manages your Profit.co Integration approvals.

When OKRs Meet Approval Automation: No More "Waiting on Gary"

Let’s cut to the chase: Profit.co helps companies set goals, ApproveThis helps companies actually make decisions about those goals. Together? They’re the bureaucratic kryptonite your 83-person SaaS company or 2,000-employee manufacturing outfit needs. We’re talking about connecting the "what we need to do" (Profit.co’s OKRs) with the "who needs to sign off on it" (ApproveThis’ workflows) – without endless Slack pings or spreadsheet trackers.

Why This Integration Doesn’t Suck

Most app integrations are like that coworker who says "synergy" unironically – all hype, no results. This one’s different. Here’s why mid-sized companies care:

1. Approval Bottlenecks Murder OKR Progress

Profit.co shows you’re at 40% on Q3 revenue targets. Marketing needs $50K for a campaign. Finance needs three approvals. Legal needs to review the contract. Without automated workflows? That campaign launches in Q4. With ApproveThis? The right people get nudged, thresholds auto-approve smaller spends, and Gary from Legal gets his coffee break without holding up the entire company.

2. External Approvals Won’t Tank Your Project Timelines

Client needs to sign off on project scope changes in Profit.co? Vendor waiting on PO approval? ApproveThis handles external approvers without buying licenses for every freelancer or client – they just click a link or reply to an email. No more "Can you resend the login?" delays.

3. Audit Trails That Don’t Require a PhD to Decipher

Profit.co tracks what was supposed to happen. ApproveThis tracks who actually said yes (or hell no). When compliance asks why you pivoted the product launch, you’ve got timestamps, comments, and alternate approvers logged – not a deleted Slack thread.

Real-World Use Cases That Don’t Involve Pizza Budgets

Use Case 1: Stopping Rogue OKRs Before They Happen

The Problem: Sales team sets a "Grow Enterprise Deals" OKR. Great. Except their plan includes giving every prospect a free Tesla. Finance finds out post-commitment.

The Fix: New Profit.co objective → Auto-create ApproveThis request → CFO + CRO review → Approval ties back to Profit.co as dependency. Now the Tesla giveaway becomes a "Propose discounted SaaS pricing" OKR like adults.

Who Cares: Tech startups scaling past 100 employees, consulting firms with client-dependent OKRs.

Use Case 2: Approval Requests That Don’t Vanish Into the Void

The Problem: HR submits a "Hire 5 Engineers" request. It’s approved. Then… nothing. Recruiting doesn’t prioritize it. Engineering lead forgets.

The Fix: ApproveThis approval → Auto-create Profit.co task with due date → Assign to hiring manager → Track in weekly check-ins. Now that approval actually results in job postings, not just an email archive.

Who Cares: Manufacturing firms with equipment purchase approvals, agencies managing client campaign sign-offs.

Use Case 3: Onboarding That Doesn’t Require 17 Signatures

The Problem: New hire in Profit.co needs laptop, software access, building pass. IT, Facilities, Security all have separate forms. New employee starts on Wednesday. On Tuesday, Facilities realizes they’re out of desks.

The Fix: Profit.co new user → Trigger ApproveThis workflow → IT approves device specs, Facilities confirms desk availability, Security badges get printed → All approvals complete before Day 1.

Who Cares: Healthcare providers managing compliance-heavy onboarding, remote companies shipping equipment globally.

Department-Specific Wins (No Fluff)

Finance Teams: Stop Being the "No" Department

Configure thresholds so anything under $5K auto-approves with a manager’s nod. Over $50K? Escalate to VP with Profit.co OKR context attached. Now you’re enforcing policy without being the bottleneck.

Project Managers: Actual Dependencies, Not Wishful Thinking

Link Profit.co task completion to approval requirements. Can’t start phase 2 until client signs off on phase 1? Approval gates in ApproveThis block task activation until it’s legit done.

HR: Policy Approvals That Scale

New remote work policy needs Legal, Insurance, and department head reviews. Assign parallel approvals in ApproveThis, track in Profit.co alongside other OKRs. No version control nightmares.

Setup That Takes Less Time Than Your Daily Standup

Using Zapier, connect ApproveThis + Profit.co in three steps:

1. Pick Your Trigger: New Profit.co objective? Task completion? New user? Your call.
2. Map Critical Fields: Pull Profit.co data into ApproveThis requests – OKR details, budgets, due dates.
3. Set Approval Logic: Sequential for CFO → CTO? Parallel for cross-department? Add thresholds to auto-approve small requests.

Pro Tip: Use ApproveThis’ Calculated Fields to auto-flag requests that exceed Profit.co’s budgeted OKR amounts.

Why This Isn’t Just Another Integration

Most approval tools treat every "yes" as the finish line. ApproveThis + Profit.co links that "yes" to actual execution. Approved a marketing budget? The corresponding Profit.co tasks auto-unlock. Signed off on a hiring plan? New OKRs get created for the hiring team.

The License Advantage (Where You Save Money)

External clients approving contracts don’t need Profit.co seats. Department heads only need ApproveThis access – no added cost for your existing Profit.co setup. That’s critical when working with contractors or cross-company projects.

Ready to Stop Chasing Approvals?

If your company’s stuck in "approval purgatory" – where ideas go to die under piles of unresolved requests – it’s time to fix the process. ApproveThis + Profit.co via Zapier isn’t magic, but it’s the closest thing you’ll get for operational sanity.

Register for ApproveThis and connect your Profit.co account in under an hour. Or schedule a demo to see how approval automation actually works when integrated with your OKRs.

Pro Tip: Ask about our Vacation Delegation feature during your demo. Because even approvers take PTO – the system shouldn’t break when they do.