ApproveThis manages your Funnelish Integration approvals.

Why Approval Processes Break Without the Right Tools

Let’s get real: eCommerce moves at light speed. New orders. Refund requests. Funnel tweaks. But most companies handle approvals like it’s 1999 – chasing down decision-makers over Slack, drowning in CC’d emails, and losing sales because Karen from finance took a beach day without delegating her sign-offs.

ApproveThis fixes this by putting your entire approval process on rails. Funnelish handles the sales funnel heavy lifting. Connect them through Zapier, and you’ve got a system where approvals happen before bottlenecks form. No more “Who’s supposed to sign off on this?”. Just money moving faster.

What Happens When Your Funnel Talks to Your Approval System

Funnelish tracks every opt-in, purchase attempt, and refund. ApproveThis handles the “should we allow this?” decisions. Together, they work like a pit crew for your revenue engine:

For Marketing Teams

Launch new funnel variations without waiting 3 days for legal to approve disclaimer copy. Set up a rule: any funnel edit over $5k in potential liability auto-triggers an approval chain. Your lawyers get notified via email (no Funnelish login required), and you get auditable records.

For Finance/Operations

When a customer requests a refund via Funnelish, ApproveThis can:

• Auto-approve refunds under $50
• Route larger amounts to a manager
• Escalate anything over $1k to the CFO

All while keeping the customer updated via automated emails. No spreadsheets. No “Did you see my Slack?”

Real-World Scenarios That Don’t Suck

1. High-Risk Product Launches

An outdoor gear company uses Funnelish to presell a new camping knife. Their ApproveThis workflow:

- Any pre-order over 100 units triggers a compliance check
- Legal reviews product claims automatically
- Once cleared, Funnelish unlocks the “Buy Now” button

Result: They avoided a $20k recall by catching a labeling issue pre-launch.

2. Influencer Partnership Approvals

A beauty brand gets 50+ collab requests weekly. Their system:

- Influencers apply via Funnelish form
- ApproveThis routes requests to marketing + legal
- Approved partners get immediate access to affiliate tools

They onboarded 12 vetted influencers last quarter without adding headcount.

Setting This Up Without Losing Your Mind

If you can make toast, you can connect these systems:

1. Trigger: Pick a Funnelish event (new order, refund request, etc.)
2. Action: ApproveThis creates an approval request with relevant data
3. Result: Approved? Funnelish completes the action. Denied? Automatic customer email goes out

Example Zap: “When Funnelish detects a purchase attempt over $2k → Create approval request with customer LTV data → If approved, trigger high-priority fulfillment”.

Pro Tip: Use ApproveThis’ calculated fields to auto-flag high-risk orders based on custom rules (like sudden spikes in order volume from new accounts).

Why This Isn’t Just Another Integration

Most approval tools make external collaborators jump through hoops. ApproveThis doesn’t. Your suppliers can approve purchase orders via email. Clients can sign off on project briefs without another login. All while keeping everything tracked in your system.

Key Features Driving This:

• Approval Thresholds: Auto-approve small stuff, escalate big decisions
• Vacation Delegation: No more “Waiting on Jim’s out-of-office reply”
• Real-Time Dashboards: See bottlenecks before customers complain

When to Use This Combo (And When Not To)

Good Fit:
- Companies running 5+ simultaneous funnels
- Teams processing 100+ orders/refunds weekly
- Businesses with strict compliance requirements

Not a Fit:
- Solopreneurs with one product
- Companies allergic to process automation

Getting Started Without the BS

1. Grab an ApproveThis trial
2. Connect to Funnelish via Zapier (takes 8 minutes)
3. Start with one high-pain workflow (like refund approvals)

Our support team will help you steal our best templates. No “schedule a discovery call” nonsense.

Bottom Line

Approvals shouldn’t be where deals go to die. With ApproveThis + Funnelish, you’re essentially adding guardrails to your revenue highway – things stay on track without slowing down. Less chasing people. More selling.

Book a 15-minute demo and we’ll show you how to shave 3 days off your longest approval process. Or keep doing it manually and hope Karen checks her email from the Maldives.