
ApproveThis manages your Venue Integration approvals.
April 17, 2025
Integration Category: Event Management
When Approval Checklists Meet Event Planning Chaos
Let's be real: planning events is like herding cats while juggling chainsaws. Between venue contracts, VIP invitations, and last-minute vendor changes, your team's approval processes probably look like a game of broken telephone crossed with a scavenger hunt. That's where pairing ApproveThis with Venue turns "Did everyone sign off on this?" into "We've got systems for that."
Why This Combo Doesn't Suck
Venue keeps your event registrations from becoming a spreadsheet nightmare. ApproveThis stops approval requests from dying in email purgatory. Connect them through Zapier, and you've basically built a bouncer for your event operations - only the legit stuff gets through.
Three Ways This Saves Your Sanity
1. No more "Who approved this?" BS: Every VIP pass or catering order gets tracked from "Hey, should we?" to "Hell yes, book it."
2. External clients don't need Venue logins: Your agency's CFO can approve budget overages without learning new software.
3. Automatic backup approvers: Because Karen from procurement always takes PTO during product launches.
Actual Use Cases for Actual Humans
Use Case 1: Keeping Fake Influencers Off Your Guest List
Marketing teams at mid-sized tech companies waste 12 hours/week vetting "thought leaders" with 100K fake followers. Here's the fix:
When someone registers in Venue → Zapier pings ApproveThis → Request goes to:
- Social media manager (checks follower authenticity)
- Legal (verifies NDAs)
- Events team (confirms meal preferences)
Only when all three approve does Venue auto-confirm the attendee.
Real result: That blockchain "expert" with the egg profile pic doesn't crash your open bar.
Use Case 2: Preventing Budget Faceplants
HR teams planning corporate retreats love this trick:
ApproveThis monitors Venue's attendee count → When headcount exceeds 50 → Auto-triggers CFO approval → If denied, Zapier automatically emails registrants 51-100 with "Waitlist" status.
Uses ApproveThis' calculated fields to add per-person costs in real time.
Setting This Up Without an IT Degree
Step 1: Create a Zapier account (takes 2 minutes)
Step 2: Connect Venue → Choose "New Attendee" trigger
Step 3: Connect ApproveThis → Set up approval chain (who needs to sign off?)
Step 4: Test with fake data ("CEO requests 10k red balloons")
Boom. You're now the office tech wizard.
Department-Specific Wins
For Marketing Teams
Launching a webinar series? Set approval thresholds:
- <50 attendees: Auto-approve
- 50-100: Needs marketing director sign-off
- 100+: CEO gets final call
Uses ApproveThis' conditional logic to route requests based on Venue's registration numbers.
For Operations Managers
Venue shows 200 people registered for the warehouse safety demo? ApproveThis automatically:
1. Checks fire marshal capacity limits
2. Routes overflow approval to facilities team
3. Updates Venue's attendee status based on approvals
All while you're fixing the broken AC unit.
For External Agencies
Client needs to approve event copy but hates logging into new systems? ApproveThis sends email approvals that:
- Show embedded Venue registration previews
- Let clients comment directly in rejections
- Auto-sync feedback to Venue without manual data entry
Bonus: Clients think you built them a custom portal. (We won't tell.)
Features You'll Actually Use
Vacation Delegation: Sales director out golfing? Approvals auto-reroute to their second-in-command.
Approval Groups: Requires 3/5 department heads to approve conference sponsorships.
Real-Time Dashboards: See which Venue events are stuck in approval limbo. Spoiler: Fewer than last quarter.
Common Mistakes (Save Yourself the Headache)
Don't: Set all approvals to "everyone must agree" - that one micromanager will bottleneck everything.
Do: Use calculated fields to auto-approve repeat vendors under $5k.
Don't: Forget timezone settings - your London team shouldn't get paged at 3AM.
Do: Test denial scenarios - see what happens when someone rejects a main stage speaker request.
When to Call in the Pros
If you're managing:
- Multi-city product launches
- Mergers requiring dual-CEO approvals
- Events with compliance requirements (healthcare, finance)
...you need this automation yesterday.
Bottom Line
Venue keeps your event ducks in a row. ApproveThis makes sure those ducks get proper sign-off. Together? You stop chasing approvals and start planning actual events. Which is why they hired you in the first place.
Next step: Book a 12-minute demo or start a free trial. Pro tip: Mention "event chaos" for priority support.
Integrate with Venue Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Venue
Suggested workflows (and their Zapier components) for Venue
Create approval request for new venue attendees
When a new attendee registers in Venue, this automation creates an approval request in ApproveThis to review attendee details before confirmation. It streamlines event participation by adding a layer of quality control. *Note: Ensure proper field mapping between Venue and ApproveThis.*
Zapier Components

Trigger
New Attendee
Triggers when there's a new attendee.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create venue attendee for approved requests
When an approval request is resolved in ApproveThis, this integration creates a new attendee record in Venue to update event rosters automatically. It simplifies post-approval registration while ensuring accurate attendee management. *Note: Verify integration settings for precise data transfer.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Attendee
Creates an attendee.
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