ApproveThis + AeraVision: How to Automate Competitive Intelligence Approvals

When Approval Workflows Meet Market Insights

Let’s cut to the chase: Your team’s sitting on a goldmine of competitive intel from AeraVision. But if it takes three days and six Slack pings to get sign-off on acting on that data, you’re already losing. That’s where ApproveThis comes in – not as another app to manage, but as the missing link between seeing opportunities and actually moving on them.

Why This Combo Works

AeraVision does the heavy lifting of scanning the market landscape. ApproveThis handles the bureaucratic stuff – routing decisions, chasing down signatures, keeping records. Together via Zapier, they turn competitive alerts into actionable steps without the meeting-about-a-meeting nonsense.

What Changes Today

Your marketers stop being traffic cops. Instead of manually creating Jira tickets every time AeraVision spots a competitor’s pricing change, ApproveThis automatically:

• Routes the alert to the right decision-maker
• Applies your pre-set rules (e.g., “Anything over 5% price drop goes straight to VP”)

Real-World Use Cases (No Fluff)

1. Competitor Summary Reviews

A retail chain uses AeraVision’s weekly competitor reports. Their Zapier integration auto-creates ApproveThis requests that:

- Route to regional managers based on competitor location
- Include approval thresholds – under $10K adjustments get auto-approved
- Attach the summary PDF via calculated fields

Result: Price changes happen 62% faster. Because waiting for Excel attachments in 2024 is… not a thing.

2. Content Alert Triage

A tech startup gets pinged daily about competitor blog posts. Their setup:

AeraVision detects keyword → Zapier triggers ApproveThis → Request goes to content team with:
- Urgency score (calculated field based on keywords)
- Auto-reminders if not reviewed in 24hrs

Bonus: External agencies can approve via email without AeraVision logins.

3. Market Shift Approvals

When AeraVision flags a supplier change at a rival, a manufacturing firm’s workflow:

1. Auto-create request with impact analysis template
2. Route sequentially to Procurement → Legal → CFO
3. Use vacation delegation so no bottlenecks

They cut analysis-to-decision time from 11 days to 38 hours. Not bad for a 10-minute Zap setup.

Setup That Doesn’t Suck

Four steps even your least techy manager can handle:

1. Connect AeraVision to ApproveThis via Zapier
2. Choose triggers (new summary, content alert, etc.)
3. Map AeraVision data to ApproveThis fields
4. Set approval rules once – then forget

Pro tip: Use ApproveThis’ calculated fields to auto-prioritize urgent alerts. Example: “Competitor mentions ‘price cut’? Bump to Tier 1 approval.”

Who Actually Benefits

Marketing Teams

Stop letting campaign adjustments die in email threads. When AeraVision spots a competitor’s promo, ApproveThis routes it with:

- Budget impact projections
- Legal compliance checkpoints
- Final CMO sign-off

Executives

Get digestible approval requests instead of raw data dumps. ApproveThis adds:
- One-click approve/deny from email
- Escalation paths for high-stakes moves
- Audit trails for board reports

Ops Managers

Automate the grunt work:
- Auto-reassign tasks when approvers are OOO
- Track SLA compliance (e.g., “All Tier 2 requests handled within 48hrs”)
- Generate compliance reports automatically

The Quiet Advantage

While competitors waste cycles on approval admin, your team’s acting on intel. AeraVision gives the “what,” ApproveThis handles the “who says yes.” Together via Zapier, they’re your early warning system with teeth.

No-BS Next Steps

If you’re using AeraVision:
1. Start an ApproveThis trial
2. Build your first Zap in 15 minutes
3. Stop losing to slower companies

Or book a demo to see how approval automation actually works when it’s not overcomplicated.

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*Approvers only need email access – no extra AeraVision seats required. Because you shouldn’t pay for software your vendors use.