When Your CRM Finally Gets a Spine
Let's face it - most sales approval processes move slower than a demo call with bad wifi. Deals get stuck in email threads, discount requests vanish into Slack purgatory, and your VP of Sales still approves contracts via text message. This is why pairing ApproveThis with Salesmate through Zapier isn't just smart - it's borderline therapeutic for organizations tired of approval chaos.
What Happens When Approval Muscle Meets CRM Brains
Salesmate handles the heavy lifting of managing deals and contacts. ApproveThis brings the rulebook. Together through Zapier, they create a self-regulating system where:
- New deals automatically trigger approval chains based on amount, client risk, or your custom rules
- Approval decisions update CRM records without manual data entry
- External partners approve directly via email without needing Salesmate logins
Real-World Numbers That Don't Suck
A SaaS company using both platforms reduced their sales contract approval time from 72 hours to 19 minutes. How? Automated approval routing triggered by deal size in Salesmate:
Deal < $5k → Auto-approved
$5k-$25k → Sales Manager + Legal
> $25k → Escalates to CFO
Four Ways This Integration Saves Actual Jobs
1. Deal Approvals That Don't Kill Momentum
The Problem: Your AE closes a $120k deal at 4:55PM on Friday. Legal needs to review, but the VP of Sales is on a ski lift. The deal rots until Tuesday.
The Fix: New Salesmate deals trigger ApproveThis workflows with:
- Automatic escalations if approvers don't respond
- Parallel approvals for multi-department sign-offs
- Real-time deal status visible in both systems
2. Client Onboarding That Doesn't Embarrass You
The Scenario: A manufacturing company needs board approval for new client payment terms. Their process:
Salesmate contact creation → ApproveThis sends terms to execs → Upon approval, Salesmate auto-enables client portal access
No more "We approved that last week" email chains.
3. Discount Control Without Micromanagement
A cybersecurity firm stopped discount bleed by linking Salesmate opportunity amounts to ApproveThis thresholds:
Sales rep requests 15% off → System checks against historical deal data → Approves/denies or escalates based on predictive margins
4. Compliance Paper Trails That Actually Help
When a medical device company's sales notes needed regulatory approval:
Salesmate activity log → ApproveThis sends to compliance team → Approved notes lock in CRM with audit trail
Setting This Up Without Losing Your Mind
Connect Salesmate and ApproveThis in Zapier in three steps even your least techy sales ops person can handle:
- Create Zapier triggers for Salesmate events (new deal, contact, etc.)
- Map critical data fields between systems (deal ID, amounts, contacts)
- Set approval rules in ApproveThis using Salesmate data as conditions
Pro Tip: Use ApproveThis' calculated fields to auto-approve/reject based on Salesmate data before human eyes even see the request.
Why Your Finance Team Will Actually Smile
Approval thresholds in ApproveThis sync with Salesmate deal values to:
- Auto-approve routine contracts under $10k
- Require dual signatures for mid-range deals
- Force C-level approval on anything with custom payment terms
Client-Facing Teams Stop Playing Messenger
External approvers (clients, partners, legal counsel) get email approvals with:
- Direct links to approve/reject
- Automatic reminders
- No need for Salesmate licenses
An ad agency using this feature reduced client approval delays by 68% on campaign launches.
When Sales Ops Gets Their Life Back
The magic happens in ApproveThis' dashboard where you can:
- See approval bottlenecks in real-time
- Audit past decisions with full context
- Modify workflows without IT help
A sales ops manager at a logistics company reclaimed 11 hours/week previously spent chasing approvals.
Deal Desk Teams Become Actual Heroes
Complex deals get handled through:
- Parallel approvals across legal, finance, and engineering
- Automatic SLA tracking for compliance
- Version control on contract changes
The Vacation Proof Setup You Need
ApproveThis' delegation rules prevent deals from dying because someone's at Burning Man:
- Auto-reassign approvals after 24hrs of no response
- Designate fallback approvers per deal type
- Maintain chain of custody records
Making It Stick Across Teams
The real win comes when different departments actually follow the same process. A unified tech stack through Zapier means:
- Sales doesn't invent rogue approval processes
- Legal gets context-rich requests
- Execs approve via mobile without logins
How to Not Screw This Up
Common pitfalls we've seen (and how to avoid them):
Mismatched Fields: If Salesmate calls it "Contract Value" and ApproveThis says "Deal Amount" - map them correctly on day one.
Over-Engineering: Start with 2-3 critical approval types before automating everything.
Permission Blindspots: Use ApproveThis' role-based access to keep sensitive deals locked down.
Bottom Line: This Isn't Just Another Integration
Pairing ApproveThis with Salesmate via Zapier creates an enforceable approval layer that actually adapts to how deals get done. It's not about adding bureaucracy - it's about removing the crap that makes salespeople hate process.
Ready to stop being your team's approval secretary? Book a demo or start a free trial before your next big deal gets stuck in approval limbo.
Integrate with Salesmate Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for Salesmate
Suggested workflows (and their Zapier components) for Salesmate
Create approval requests for new Salesmate deals
Ensure all new deals go through a proper approval process automatically. When a new deal is created in Salesmate, this integration will initiate an approval request in ApproveThis, streamlining your decision-making process. *Note: Configure approval rules within ApproveThis to match your team's requirements.*
Zapier Components

Trigger
New Deal
Triggers when a new deal is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update Salesmate deals upon request approval or denial
Automatically update deal statuses in Salesmate based on approval outcomes from ApproveThis. Once an approval request is processed, this integration updates the deal, ensuring your sales information is always current. *Note: Make sure the deal identifiers in ApproveThis match those in Salesmate for seamless updates.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Update Deal
Update Deal, probably with input from previous steps.
Request approvals for new Salesmate contacts
Strengthen your contact management processes by initiating approvals for new contacts. This integration kicks off an approval request in ApproveThis whenever a new contact is added in Salesmate, ensuring all new entries meet quality standards. *Note: Customize the approval criteria within ApproveThis to fit your contact management policies.*
Zapier Components

Trigger
New Contact
Triggers when a new contact is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add notes in Salesmate for new approval requests
Keep all stakeholders informed by adding a note in Salesmate when a new approval request is initiated. Use this integration to automatically document the details and status of requests, enhancing transparency and record-keeping. *Note: Ensure consistency in naming conventions between ApproveThis and Salesmate for optimal traceability.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add Note
Adds Note based on previous step.
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