ApproveThis manages your Event Tickets Integration approvals.

When Ticket Sales Meet Approval Sanity

Let's be real - event planning is 80% herding cats and 20% putting out fires. Between last-minute ticket requests, VIP access approvals, and refund headaches, most teams waste more time debating decisions than actually executing them. That's where slapping ApproveThis onto your Event Tickets setup turns chaos into a process that actually works.

ApproveThis isn't another app that complicates your stack. It's the missing layer that connects your WordPress event management to the people who need to sign off on stuff. We're talking about automating the "Hey, can we approve this?" emails that currently get lost in Slack threads. The best part? Your approvers don't need Event Tickets logins - just an email address to say yes/no.

Why This Combo Doesn't Suck

Event Tickets handles the mechanics of selling seats. ApproveThis handles the politics of who gets to make decisions. Together, they solve three core problems for growing teams:

• No more guesswork: Approval rules get baked into the system, so junior staff don't have to wonder "Should I bother the CFO about this $10k ticket bundle?"
• Zero license bloat: External vendors or clients can approve requests without you paying for another Event Tickets seat.

Take a 500-person tech conference. Marketing needs budget sign-off on speaker VIP passes. Sales wants director approval for bulk ticket discounts. Without this integration, that's six different email threads and a spreadsheet. With it? Automatic routing based on dollar amounts and approval chains that adjust when someone's OOO.

Real Scenarios That Don't Make You Want to Scream

1. The "Who Approved This?!" Preventer

Use Case: Automatically flag large ticket purchases for review before processing.
For Who: Universities selling conference passes, agencies managing client event budgets.
How It Works:

When a new order hits Event Tickets, ApproveThis checks if it crosses a threshold (say, 50+ tickets or $5k+). If yes, it pings the right approver with context:
"Hey Jenna - Client X wants 75 VIP passes at 20% off. Gross margin drops to 55% if approved. [Approve] [Deny] [Request Info]"

Approval groups mean you can require both CFO and CMO sign-off on big discounts. Calculated fields show real-time margin impacts. And if Jenna's on vacation? It auto-routes to her backup.

2. The VIP List Sanity Check

Use Case: Control access to premium events without micromanaging every RSVP.
For Who: Corporate retreat planners, paid webinar hosts, exclusive networking events.
Why It Matters:

When a high-profile attendee registers (CEOs, speakers, press), ApproveThis can trigger a vetting workflow. The events team gets a checklist:
"Verify LinkedIn profile. Confirm no conflicts with Sponsor Y. Add to backstage email list."
Only after all boxes are checked does the approval get sent to the CMO. No more accidental competitor invites.

3. Refunds Without the Public Meltdown

Use Case: Automate refund approvals to prevent $10k "oops" moments.
For Who: Festivals with strict no-refund policies, nonprofits managing donor events.

When a cancellation request hits Event Tickets, ApproveThis routes it based on preset rules:
- Under $500? Auto-approve with template response.
- Over $500? Require manager + finance approval.
- Platinum member? Escalate to VIP support team.

Every approved refund triggers the Event Tickets API automatically. No manual data entry, no missed SLAs.

Setting This Up Without Losing Your Mind

If you can set up a WordPress plugin, you can handle this. Here's the 3-step no-BS guide:

1. Connect the Dots in Zapier:
   Create a Zap that starts with Event Tickets (new order/attendee/refund) and ends with ApproveThis (create request). Use our pre-built templates if you're not into configuring fields.
2. Build Your Approval Logic:
   In ApproveThis, set thresholds (e.g., auto-approve orders under $1k), assign approver groups, and add calculated fields like "margin impact" or "attendee capacity remaining".
3. Test With Real Data:
   Process a fake $5k ticket order. Did it route to the right person? Good. Now break it - see what happens when approvers are out. Tweak until it survives your team's chaos.

Who Actually Benefits From This?

Marketing Teams Running Roadshows

Stop begging finance to approve every local event budget. Set rules like:
"Roadshows under $15k need regional director approval. Over $15k requires VP+."
ApproveThis attaches the projected attendee ROI from Event Tickets data. Less back-and-forth, more actual marketing.

Education Teams Managing Conferences

Universities deal with faculty, students, and external speakers. Use approval groups to require:
- Dept chair approval for student discounts
- Legal sign-off on speaker contracts
- Facilities review for room capacity
All triggered automatically when registrations hit certain numbers.

Corporate Event Planners

HQ wants visibility on regional office events. Set up parallel approvals:
1. Local manager approves venue/catering costs
2. HQ auto-approves if under $20k
3. CFO gets notified for anything over $50k
With real-time dashboards, nobody has to chase down spreadsheets.

This Isn't Just Another Integration

Most Zapier combos just move data. This one actually changes how teams operate:

• Sales: Offer bulk deals without worrying about discount abuse
• Finance: Enforce policies without being the "bad cop"
• Ops: Handle 3x the events without hiring more coordinators

It works because ApproveThis adds structure where Event Tickets (rightfully) stays flexible. You keep using the WordPress tools you know, but with guardrails that prevent costly mistakes.

Ready to Stop Being a Human Routing Bot?

If your team spends more than an hour a day chasing approvals, you're bleeding money. ApproveThis + Event Tickets via Zapier fixes that for teams of 50-5000. No PhD required.

Get Started Free (takes 8 minutes) or book a 15-minute demo to see how approval automation actually works when it's not overcomplicated.

P.S. If you're using Event Tickets on WordPress, the integration works exactly how you'd hope - no extra plugins needed.