
ApproveThis manages your EmbedSocial Integration approvals.
April 17, 2025
Integration Category: Ecommerce
When Approval Chaos Meets Social Proof
Let's cut through the bullshit: your team's drowning in review approvals, form responses pile up like dirty laundry, and someone's always "out of office" when you need a sign-off. That's why pairing ApproveThis with EmbedSocial via Zapier isn't just convenient – it's survival mode for companies scaling between 50-5,000 employees.
EmbedSocial handles the messy reality of user-generated content. ApproveThis wrangles your approval circus. Together? They create airtight processes where:
- No review goes live without proper vetting
- Form responses trigger instant approval chains
- Teams actually know who's responsible for what
Best part? Approvers don't need EmbedSocial logins. Just send them an email or Slack alert through ApproveThis. External partners, clients, executives – everyone stays in the loop without buying more software seats.
Why This Isn't Just Another Integration
Most approval tools treat every request the same. Not us. When you connect EmbedSocial to ApproveThis through Zapier, you're getting:
Content-Specific Rules: Auto-approve 5-star reviews under $100 value? Route negative feedback straight to customer service leads? Set thresholds that make sense for user-generated content.
No More Approval Black Holes: See exactly where that testimonial approval got stuck – legal team sitting on it? Marketing lead forgot? The dashboard doesn't lie.
Emergency Overrides: When your social media manager's on vacation, ApproveThis automatically shifts approval power without missing deadlines.
Real-World Use Cases That Don't Suck
1. Taming the Review Beast
Picture this: An e-commerce company gets 87 new product reviews daily. The marketing team needs to showcase positive ones, legal needs to redact claims about "miracle cures," and customer service should handle 1-star complaints.
The Fix: Connect EmbedSocial's new review trigger to ApproveThis. Set up parallel approval paths:
- ⭐⭐⭐⭐⭐ reviews auto-approve if no flagged keywords
- ⭐⭐ or lower route to customer service + department head
- All others need marketing and legal sign-off
Result? 60% fewer meetings about "which review to feature," and legal stops getting pinged for obvious 5-star comments.
2. Form Responses That Actually Convert
A SaaS company uses EmbedSocial forms for feature requests. Right now, product teams argue over prioritization in Slack threads that go nowhere.
The Play: Zapier triggers an ApproveThis workflow for each new form entry. Product leads vote via email, scoring requests based on effort vs impact. The highest-scoring ideas auto-push to Jira. Dead-end suggestions get archived after 7 days of no approval.
Suddenly, roadmap planning uses actual data instead of whoever yells loudest in meetings.
3. Emergency Takedowns Without the Panic
A hotel chain gets a scathing EmbedSocial review mentioning bed bugs (false alarm, but still). Normally, this requires 4 approvals to respond – meanwhile, it's going viral.
The Solution: ApproveThis' escalation rules. If a review contains crisis keywords ("lawsuit," "health hazard"), it bypasses normal channels and alerts predefined crisis team members. Their responses post back to EmbedSocial once approved, all within SLA limits.
Setting This Up Without Losing Your Mind
We know you're busy. Here's the 5-minute version:
1. In Zapier, create a new Zap
2. Trigger: Choose EmbedSocial (new review, form response, etc.)
3. Action: Select ApproveThis "Create Request"
4. Map the EmbedSocial data to approval fields
5. Set up conditional logic if needed (e.g., auto-route negative reviews)
6. Test with live data
Pro Tip: Use ApproveThis' calculated fields to auto-score incoming requests. For example, formula = (Review Rating * 20) + (Number of Helpful Votes). Auto-approve anything above 85 points.
Who Actually Benefits From This?
Marketing Teams
Stop begging legal to approve testimonials. Set rules like "Auto-publish 4+ star reviews mentioning 'easy setup' without manual checks." Frees up 10-15 hours weekly for actual campaigns.
Customer Success
Negative EmbedSocial review comes in → Auto-create ApproveThis ticket with response options. Once approved, your reply posts instantly. No more "Did we ever answer that angry Google review?"
Operations
Track approval bottlenecks in real dashboards. Discover that finance team takes 4 days to approve contest winners → Adjust thresholds or reassign approvers.
But Wait – There's Actual Features
(No cheesy infomercial music, we promise)
Email Approvals That Don't Suck: Approvers click "Approve" right in their inbox – no login, no password reset, no hunting through apps.
Vacation Coverage That Works: Jane from legal is out? ApproveThis auto-reassigns her EmbedSocial review approvals to Bob. No IT tickets needed.
Audit Trails for Paranoid Industries: Healthcare, finance, legal – prove exactly who approved that sensitive testimonial and when.
The Bottom Line
If you're using EmbedSocial, you care about authentic user content. But unmanaged approvals turn that asset into a liability faster than a fake Yelp review. ApproveThis adds guardrails without bureaucracy.
This isn't about making your CEO happy – it's about:
- Cutting 20+ hours monthly wasted on approval chase-downs
- Reducing compliance risks from rogue content
- Actually using all those EmbedSocial form responses instead of letting them rot
Get started with a free trial, or book a demo to see real EmbedSocial workflows in action. No sales scripts – just 15 minutes that'll save your team 150 hours this year.
Integrate with EmbedSocial Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for EmbedSocial
Suggested workflows (and their Zapier components) for EmbedSocial
Create approval requests for new EmbedForm responses
Effortlessly manage approvals for new EmbedForm responses in your EmbedSocial account with this automation. Whenever a new response is submitted, it creates a structured approval request in ApproveThis, ensuring quick decision-making and response management. *Note: Set up your approval workflow in ApproveThis to match your organizational needs.*
Zapier Components

Trigger
New Response
Triggers when your EmbedSocial account receives a new response for a specific EmbedForm.
Action
Create Request
Creates a new request, probably with input from previous steps.
Initiate approval workflow for new reviews on EmbedSocial
Streamline the evaluation of new reviews received in EmbedSocial by initiating an approval workflow with ApproveThis. This integration kicks off a review process, ensuring all reviews meet your standards before being publicly displayed. *Note: Customize your ApproveThis workflows to align with your business process.*
Zapier Components

Trigger
New Review
Triggers when your EmbedSocial account receives a new review.
Action
New Request
Triggers when a new approval request workflow is initiated.
Post approved reviews to EmbedSocial
Ensure only approved content is featured by automatically creating a review in EmbedSocial's custom source once it has been approved or denied in ApproveThis. This automation maintains content quality and saves time on manual postings. *Note: Reviews must be approved in ApproveThis for this process to proceed.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Review
Create a review in an EmbedSocial Custom source.
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