ApproveThis manages your GoodSeeker Integration approvals.

When Your Feel-Good Stories Meet Our Get-Shit-Done Approvals

Let's cut through the corporate fluff: You're using GoodSeeker to spotlight employee wins because culture matters. But between capturing those stories and actually sharing them, there's always some bureaucratic bottleneck. Legal needs to vet compliance. HR wants to check sensitivity. PR insists on brand alignment. Suddenly, your feel-good initiative feels like herding cats through a compliance seminar.

That's where ApproveThis comes in - not as another layer of red tape, but as the system that actually makes cross-functional collaboration less painful. We automate the routing, reminders, and record-keeping so you can focus on the stories that matter.

Why This Combo Doesn't Suck

GoodSeeker captures the stories. ApproveThis handles the politics. Together, they turn your culture initiatives from stalled PR projects into actual momentum. Here's the real-world math:

For the Overworked HR Teams

Imagine your HR coordinator submits a story about your new parental leave policy through GoodSeeker. Instead of manually chasing down Legal (who's on vacation) and Comms (who's in back-to-back meetings), ApproveThis automatically:

• Routes to Legal first with a 48hr deadline
• If no response, escalates to their backup
• Then moves to Comms with calculated fields showing previous approvals

All while your coordinator actually gets to do their job instead of playing approval detective.

For Marketing Teams Tired of Last-Minute Fire Drills

When your social team finds a viral-worthy employee story in GoodSeeker, they need approvals now - not after three follow-up emails. With conditional thresholds, you can auto-approve stories under $5K budget impact while routing higher-stakes pieces through proper channels. No more all-hands panic because someone forgot to CC Legal.

Real Use Cases That Don't Sound Like BS Corporate Training Videos

1. Killing the "Who Approved This?" Game

The Setup: Every new internal story in GoodSeeker triggers an ApproveThis workflow through Zapier.

Why It Works: That story about the sales team crushing Q3 targets? It needs Finance to verify numbers before HR can celebrate it. With role-based approvals, Finance gets first dibs, then HR, then automatically posts to Slack once cleared. No more public shoutouts with unverified metrics that make Accounting twitch.

2. Public Stories That Don't Become PR Nightmares

The Setup: Any story marked public in GoodSeeker initiates a multi-layered approval chain.

Why It Matters: Your CSR team's heartwarming sustainability story needs Legal checking disclosures, Comms aligning with brand voice, and Regional Directors confirming local impact stats. With sequential approvals, each team gets their turn without stepping on toes. And if the Comms VP is OOO? Vacation delegation automatically reroutes to their second-in-command.

Setting This Up Without Needing an IT Degree

If you can order DoorDash, you can connect these tools:

1. In Zapier, create a new Zap
2. Trigger: "New Internal Story" in GoodSeeker
3. Action: "Create Request" in ApproveThis
4. Map GoodSeeker's story details to ApproveThis fields
5. Set approval rules (like requiring Legal first if story contains $ figures)

Total setup time: Less than your last Teams call that should've been an email.

Why Your CFO Won't Hate This

Approvers don't need GoodSeeker licenses. Let me repeat that: Your Legal team can review stories in ApproveThis without you paying for another 10 GoodSeeker seats they'll use twice a quarter. External partners? Add them as approvers without giving them access to your entire story library.

Beyond Basic Approvals - The Actually Useful Features

While we're here, let's talk about the ApproveThis perks you'll actually use:

Calculated Fields: Automatically flag stories mentioning financial figures over $10K for extra scrutiny. No more manual number-checking.

Approval Thresholds: Auto-approve non-sensitive stories (like volunteer event photos) while routing anything with legal implications through proper channels.

Real-Time Tracking: When the CEO asks why that big client success story isn't public yet, show them exactly where it's stuck in the approval chain.

Who Actually Benefits From This

HR Teams:

Get culture initiatives moving without chasing down every middle manager. Example: That employee recognition program gets automated approvals so you can launch it before the quarter ends.

Marketing Teams:

Turn employee stories into social content faster. Auto-route user-generated content through compliance checks without derailing your campaign timelines.

Operations Leaders:

Finally get visibility into why approvals take forever. Real-time dashboards show bottlenecks - is Legal always the holdup? Time to adjust resourcing.

This Isn't Another "Set It and Forget It" Gimmick

The magic happens when you tailor the rules to how your company actually works. Some pro tips:

- Use conditional logic to route stories mentioning "lawsuit" or "settlement" directly to Legal, bypassing other approvers
- Set reminders to ping approvers 12 hours before deadlines
- Enable email approvals so time-crunched execs can approve from their phones

Bottom Line: Stories Matter, Bureaucracy Shouldn't

GoodSeeker helps you capture what makes your company human. ApproveThis ensures those stories don't get lost in corporate limbo. Together, they turn your culture initiatives from "nice ideas" into actual momentum.

Book a 15-minute demo and we'll show you exactly how to set this up for your team's specific approval headaches. No sales jargon, just real workflows.