Let’s cut to the chase: approvals suck when they involve chasing people through Slack, email, and carrier pigeons. ApproveThis fixes that by putting all your approval processes in one place – and when you connect it to Textedly via Zapier, you’re not just streamlining decisions, you’re making sure the right people actually see those decisions. No more “I didn’t get the memo” excuses. We’ll show you how combining these tools turns messy SMS campaigns, customer interactions, and internal processes into something that feels suspiciously… organized.
Why Bother Connecting Your Approval Tool to Text Messaging?
Textedly handles bulk SMS/MMS messaging for everything from marketing blasts to appointment reminders. ApproveThis handles the bureaucratic nightmare of getting people to say “yes” or “no” to things. Together? They turn slow, error-prone processes into automated workflows where approvals happen via text, status updates are automatic, and nobody’s digging through inboxes to find that one critical response.
Here’s the kicker: ApproveThis approvers don’t need a Textedly license. You can loop in external partners, clients, or that CEO who refuses to learn new software – they just click a link in a text or email. Meanwhile, your team gets full visibility into what’s stuck, what’s approved, and why.
Real-World Use Cases That Don’t Feel Like Corporate Fluff
1. Customer Service That Doesn’t Make People Rage-Text
Imagine a customer texts “CANCEL” to your number. With ApproveThis + Textedly, that reply automatically creates an approval request to process their cancellation. The kicker? Your team can approve/deny via email or text without logging into anything. If approved, Textedly auto-sends a confirmation. No dropped requests, no “I thought YOU handled it.”
Who cares: Support teams drowning in unresolved tickets. Customer success managers trying to reduce churn. Example: A telecom company reduced cancellation processing time from 48 hours to 15 minutes by routing SMS cancellation requests directly to managers via ApproveThis.
2. Marketing Campaigns That Launch Before the Trend Dies
Your team wants to send a flash sale SMS blast. Normally, this involves 3 approval rounds and a legal review. With this integration? The draft text message triggers an ApproveThis workflow where Legal, Compliance, and the CMO get parallel approval requests. Once all green lights hit, Textedly fires the campaign automatically. Bonus: Use calculated fields in ApproveThis to auto-approve campaigns under $5K budget, only escalating bigger spends.
Who cares: Marketing teams missing launch windows. Compliance officers tired of being the bottleneck. Example: A retail chain cut campaign approval time by 70% by automating their SMS review process.
3. HR Onboarding That Doesn’t Require 17 Signatures
New hire paperwork is a black hole. Solution: When a candidate texts “ACCEPT” to a job offer via Textedly, ApproveThis creates a request triggering IT access approvals, equipment orders, and facility updates. Each department gets their own approval step with deadlines. If IT drags their feet, the request escalates automatically. New hires get status updates via text – no HR middleman.
Who cares: HR teams managing remote hires. IT departments juggling access requests. Example: A tech startup reduced onboarding time from 2 weeks to 3 days by automating approval handoffs between teams.
“Cool Story, Bro – How Do I Set This Up?”
If you’ve used Zapier before, this takes 15 minutes:
- Create a Zapier account (or use your existing one)
- Choose your trigger in Textedly (new reply, new subscriber, etc.)
- Connect to ApproveThis and set up your approval template
- Test with a real text message
Pro tip: Use ApproveThis’ approval thresholds to auto-approve routine requests (like under $500 expenses) and only bother humans for exceptions. Set up vacation delegation so approvals never stall when someone’s OOO.
Why Your Finance Team Will Stop Ignoring You
Approval thresholds mean they only see requests over $X amount. Calculated fields auto-add sales tax or discounts before sending for approval. Every approved/denied request is logged with timestamps and reasons – perfect for audits. When a PO gets approved, Textedly can notify the vendor via SMS without exposing your team’s personal numbers.
Operations Teams: Yes, This Works for Vendor Contracts Too
When a new vendor texts your procurement number, ApproveThis can trigger a multi-step approval: Legal reviews terms, Finance checks their credit, Operations confirms capacity. Use sequential approvals so each step happens in order, or consensus-based groups for faster turnaround. Approved vendors get added to Textedly’s subscriber list automatically for status updates.
The Hidden Benefit Nobody Talks About
Most approval tools require everyone to have an account. ApproveThis doesn’t. Your external vendors, clients, or that consultant who’s allergic to technology can approve via email or SMS. You maintain control; they maintain their sanity. License costs stay predictable since only admins need seats.
When to Use This vs. When to Stick With Email
This integration isn’t for every approval. Use it when:
- Speed matters (SMS gets read in 3 minutes vs. email’s 3 hours)
- Approvers are external or rarely check email
- You need a clear audit trail across systems
Stick with email-only approvals for low-stakes internal stuff like lunch orders.
“What If We Already Have [Other Tool]?”
ApproveThis isn’t another project management app or shared inbox. It’s built specifically for approvals – which means features like conditional logic (“If >$5K, escalate to CFO”) and delegation aren’t afterthoughts. Unlike generic tools, it integrates approval data directly into your SMS workflows via Textedly, making comms automatic rather than manual.
Getting Started Without the Sales Pitch
Free trial? Obviously. Demo? Sure, if you want. But you can also just connect your Textedly account via Zapier and start testing with one approval workflow. Common starting points:
- Approving customer refunds requested via text
- Sign-offs on SMS campaign copy
- New vendor onboarding from inbound SMS inquiries
ApproveThis scales from 5 to 5,000 employees because it’s built for complexity without the complexity. Pricing’s based on active users, so your approvers don’t cost a dime. And yes, there’s SSO and audit logs – we know you’re not animals.
Bottom Line: This Is About Money, Not Just Convenience
Delayed approvals cost revenue. A sales discount stuck in limbo loses deals. A delayed SMS campaign misses peak traffic. A vendor approval holdup stops production. By automating the connection between Textedly and ApproveThis, you’re not just saving time – you’re preventing lost opportunities that hit your bottom line.
Ready to stop herding cats? Register for ApproveThis, connect your Textedly account via Zapier, and see how many “urgent” issues suddenly become… not your problem.
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Best Approval Workflows for Textedly
Suggested workflows (and their Zapier components) for Textedly
Create ApproveThis requests from new Textedly replies
Need a structured way to handle inbound customer replies? This automation creates a new ApproveThis request whenever a Textedly subscriber replies, allowing your team to track and approve necessary actions efficiently.
Zapier Components

Trigger
New Incoming Reply
Triggers when a new incoming reply comes in from a subscriber.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add Textedly subscribers upon approval in ApproveThis
Streamline your onboarding with this integration. Once a request is approved or denied in ApproveThis, a new subscriber is automatically added to your Textedly list, ensuring quick response to approval workflows.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Add New Subscriber
Adds a new Subscriber inside your Textedly account
Create ApproveThis request for new Textedly subscribers
Ensure new subscriber details are promptly addressed by automating request creation in ApproveThis. When subscribers join through Textedly, a new request gets generated enabling team approvals or follow-ups.
Zapier Components

Trigger
New Subscriber to Keyword
Triggers when a new phone number subscribes to a Keyword.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update Textedly subscriber details when new ApproveThis request is received
Improve your subscriber management by updating Textedly subscriber information each time a new request is initiated in ApproveThis, ensuring all data remains current and actionable.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Update Subscriber
Update an existing subscriber
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