ApproveThis manages your 97Display Integration approvals.

When "Good Enough" Approval Processes Cost You Money

Let’s cut through the noise – if your martial arts studio, gym, or fitness center is still handling approvals through email chains or sticky notes, you’re leaking revenue. Every day your team spends chasing down sign-offs on discounts, membership terms, or promo offers is a day leads go cold. That’s where slamming ApproveThis and 97Display together through Zapier becomes your secret weapon.

Why This Combo Works

97Display cranks out leads like a beast with its specialized websites for fitness businesses. But leads aren’t money until someone says “yes” to your offer. ApproveThis cuts the red tape so your team can actually act on those leads. Together, they turn “maybe later” into “sold today” by making approvals part of your sales process, not a bottleneck.

The Nuts and Bolts

Zapier acts as the glue here. When a lead hits 97Display, it can kick off an approval chain in ApproveThis for time-sensitive decisions. Think: “Should we offer this prospect a free month?” or “Can we upgrade their equipment package?” The best part? Your sales team doesn’t need to beg for approvals – they’re built into the workflow.

Real World Wins for Fitness Businesses

Use Case 1: From Lead to Locked-In Member

Picture this: A new lead comes through your 97Display-powered website interested in martial arts classes. Instead of your sales rep guessing what discounts they can offer, ApproveThis automatically triggers a request to the studio manager. Manager approves a 20% first-month discount right from their email. 97Display CRM gets the green light and sends the offer automatically. Lead becomes a member before they lose interest.

Use Case 2: No More "I Forgot to Ask"

Your gym wants to run a referral promo – $50 off for every friend who signs up. But first, corporate needs to approve the budget hit. With ApproveThis thresholds, anything under $100 gets auto-approved. Larger amounts route to the right desk. Once live, every 97Display lead gets the offer immediately. No waiting, no missed opportunities.

Not Just for Sales Teams

Operations Stays in the Loop

When sales offers a new package, ops needs to confirm equipment availability. ApproveThis can require sign-off from both departments before any offer goes out. Bonus: Vacation delegation means approvals don’t get stuck when managers are out crushing their own workouts.

Finance Stops Playing Whack-a-Mole

Set approval thresholds so discounts over 25% automatically escalate. If a sales rep tries to offer too much, ApproveThis routes it up the chain without awkward conversations. All tracked in one dashboard so finance can audit without the headache.

How to Set This Up Without Losing Your Mind

1. Connect both apps to Zapier (here’s the Zapier link – you’ll need accounts for both ApproveThis and 97Display)
2. Choose your trigger: Either “New Lead” in 97Display or “New Request” in ApproveThis
3. Map the key data points: Lead contact info → Approval request details, or vice versa
4. Test with a real lead (pro tip: Use your own phone number first)
5. Let it rip – takes about 20 minutes if you’re moderately tech-savvy

Why This Beats "Just Using Email"

Email approvals die in inboxes. ApproveThis gives you:
- Real-time tracking: See exactly where each request is stuck
- Automatic reminders: No more nagging your boss
- Audit trails: Perfect for franchise compliance
- Mobile approvals: Managers can sign off between sets

The Hidden Advantage: No License Headaches

Here’s the kicker – approvers don’t need a 97Display login. Your franchise owners, corporate finance team, or equipment vendors can approve/reject directly via email. Saves money and cuts through the "Who has access to what?" nonsense.

When to Use This Combo

- You run promotions needing quick sign-offs
- Multiple locations require corporate approval
- Sales teams offer custom packages
- You need to track discount budgets
- Franchisees share marketing costs

When Not to Bother

- You’re a solo trainer booking 1:1 sessions
- Your “approval process” is shouting across the gym
- You enjoy losing leads to competitors

Bottom Line

Fitness businesses live or die by speed. 97Display gets you leads – ApproveThis lets you actually act on them. Together, they turn your front desk into a revenue machine instead of a paper pusher. No more “I’ll get back to you” – just decisions made fast enough to matter.

Next steps: If you’re still manually approving discount requests, you’re working harder, not smarter. Get ApproveThis, connect it to 97Display, and start closing leads before they ghost you. Or book a demo if you need to see the knockout combo in action.