
ApproveThis manages your Distribute Integration approvals.
April 17, 2025
Integration Category: Marketing
When "Maybe Later" Costs You Money
Let's cut through the corporate speak: lead generation tools like Distribute are great at filling your pipeline, but they don't care if your team actually follows up. Meanwhile, your sales squad's drowning in unvetted leads while finance waits three days to approve a discount for your hottest prospect. This isn't just annoying - it's revenue bleeding out the seams.
That's where ApproveThis comes in. We don't just automate approvals - we weaponize them. Connect Distribute's lead firehose to our approval workflows via Zapier, and suddenly your entire team moves at the speed of "Hell yes, let's close this."
Why This Combo Doesn't Just Work - It Dominates
Distribute's job is to 3x your conversions. ApproveThis's job is to make sure those conversions don't get stuck in your team's inbox purgatory. Together via Zapier, they handle the entire lifecycle:
Distribute Does:
- Captures leads through high-convert magnets
- Scores based on your criteria
- Pushes fresh leads into your ecosystem
ApproveThis Adds:
- Instant routing to the right decision-maker
- Automatic escalations when deals stall
- Approval tracking that even your busiest exec can't ignore
The kicker? Approvers don't need Distribute licenses. Perfect for involving external partners or stingy finance teams who think SaaS tools grow on trees.
Real-World Use Cases That Actually Matter
Let's skip the fluffy hypotheticals. Here's how mid-market companies are using this integration right now:
1. Marketing Agencies: Stop Giving Free Work to Tire-Kickers
Imagine this: Your Distribute lead magnet offers a free campaign audit. But 60% of signups are competitors or college students. With ApproveThis, every new Distribute lead triggers:
- Auto-check against existing client list
- Instant fraud risk scoring
- Routing to senior strategist if lead passes $10k/month threshold
Result? Your team only spends time on qualified leads. No more "I thought you vetted this?" meetings.
2. SaaS Companies: Turn Trial Users Into Paying Customers Faster
When a Distribute lead converts to a free trial, ApproveThis can:
- Auto-approve standard demo requests
- Flag enterprise-tier trials for sales exec approval
- Trigger personalized discount offers if users stall at checkout
One fintech client reduced trial-to-paid conversion time from 14 days to 48 hours. No magic - just fewer approval bottlenecks.
3. Manufacturers: Stop Losing Big Orders to Email Tag
Distribute captures RFQ leads. ApproveThis then:
- Routes requests based on product category
- Auto-approves repeat customer orders under $50k
- Escalates custom manufacturing bids to engineering + legal
Bonus: Their procurement team finally stopped calling IT about "lost" approval emails.
Setup That Doesn't Require a PhD
If you can make a Zoom call, you can connect these tools. Here's the 30-second version:
1. Create a Zapier account (free tier works)
2. Connect Distribute as trigger ("New Lead")
3. Connect ApproveThis as action ("Create Request")
4. Map lead data to approval fields
5. Test with live data
Pro tip: Use ApproveThis's calculated fields to auto-flag leads needing special handling. Example: "If lead_score > 80, route to Sales Director".
Why This Beats Manual Approvals Every Time
Your team isn't slow - your process is. Here's what changes:
For Sales Teams:
- Know immediately which leads are approved for discounts
- Stop guessing if deals are finance-approved
- Real-time visibility into stuck approvals
For Marketing:
- See which lead magnets actually convert
- Auto-approve retargeting budgets for hot leads
- Kill underperforming campaigns faster
For Operations:
- Audit trail for every decision
- Vacation coverage that actually works
- Custom thresholds per department
Objections We've Already Heard (And Shut Down)
"But our approval process is too complex!"
Cool. We handle multi-stage approvals with conditional logic. CFO approves budgets over $20k? Legal needs to review NDAs? Done and done.
"We need approvals in email!"
Great - ApproveThis sends email approvals. But unlike your current mess, it actually tracks responses and auto-follows up.
"Zapier costs extra!"
So does paying employees to manually forward PDFs. Basic automation is free - your ROI calculations shouldn't be.
Getting Started Without the BS
Here's your playbook:
1. Grab an ApproveThis trial (no CC required)
2. Connect your Distribute account
3. Build one approval workflow for your biggest bottleneck
4. Run it parallel to existing process for a week
5. Compare time-to-close metrics
Not sure where to start? Our team will literally build your first workflow for free during a demo. No "thought leadership" webinar required.
The Bottom Line Your CFO Will Actually Read
Distribute gives you more leads. ApproveThis ensures they don't die in approval purgatory. Together via Zapier, they create a closed-loop system where:
- Sales spends less time nagging for approvals
- Marketing knows exactly what's converting
- Leadership sees the entire pipeline in real time
Still manually forwarding approval emails? Congrats - your competitors thank you for the head start.
Integrate with Distribute Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Distribute
Suggested workflows (and their Zapier components) for Distribute
Create approval requests for new leads
New leads from Distribute trigger the creation of an approval request in ApproveThis, streamlining lead review and decision-making. This integration sends lead details for approval, ensuring that every new lead is promptly evaluated. *Note: Configure the approval settings in ApproveThis to suit your workflow.*
Zapier Components

Trigger
New Lead
Triggers when lead is added.
Action
Create Request
Creates a new request, probably with input from previous steps.
You'll ❤️ these other ApproveThis integrations
-
Autobidder
Published: April 17, 2025Autobidder allows users to generate instant bids from their website.
-
Pitch Avatar
Published: April 17, 2025Pitch Avatar is an AI-powered platform that makes your slides interactive to grow the number of demo calls, lead generation, and audience engagement.
-
Kaiten
Published: April 17, 2025Kaiten is an online platform for collaborative work. With a built-in proven methodology, it will help you to take your team and business to the next level.