ApproveThis manages your Twilio Integration approvals.

When Approval Processes Meet Real-Time Communication

Let’s cut to the chase: approvals suck when they’re stuck in email threads or forgotten in Slack channels. Twilio’s great at handling SMS and voice communications, but it doesn’t tell you what to do when someone sends “URGENT!!!” via text at 2 AM. That’s where ApproveThis comes in – we handle the decision-making circus so you can focus on actual work.

Combine Twilio’s API-powered messaging with ApproveThis’ structured approvals, and you get a system where urgent requests get handled fast, customer comms stay on track, and nobody’s waiting for Karen in Accounting to finish her lunch break.

Why This Combo Works (Especially for Teams Over 50 People)

Twilio moves information. ApproveThis moves decisions. Together, they solve three big problems for growing companies:

• No more approval black holes: SMS/voice triggers → immediate approval workflows → clear audit trails
• External approvals that don’t cost extra (your client just needs email, not a Twilio license)
• Automated escalations when high-priority messages come through after hours

Real Example: Marketing Teams

Picture this: Your Twilio number gets a text from a vendor about a last-minute ad buy. With our Zapier integration, that SMS automatically kicks off an approval chain in ApproveThis. The marketing director gets an email (or SMS – your call), approves it from their phone, and Twilio sends the “GO” confirmation to the vendor. All before the morning standup.

Four Ways to Connect the Dots

1. Auto-Create Approvals from Incoming Texts

Twilio Trigger: New SMS received
ApproveThis Action: Start approval workflow

Use case for sales teams: Field reps text in discount requests from client meetings. ApproveThis routes them to sales managers with deal size thresholds (because giving 20% off to a $500 deal vs. a $50k deal matters).

2. SMS Alerts When Approvals Happen

ApproveThis Trigger: Request approved/denied
Twilio Action: Send SMS to relevant parties

Operations teams love this for supply chain issues: Warehouse manager approves expedited shipping via email → Twilio texts the supplier AND the requesting employee. No more “Did they approve it?” calls.

3. Turn Phone Calls into Trackable Requests

Twilio Trigger: New call completed
ApproveThis Action: Create request with call details

Customer support example: High-value client calls about a refund. Twilio logs the call → ApproveThis pings support lead for approval → Once OK’d, Twilio auto-texts the client a confirmation. All while keeping Finance in the loop.

4. Voice Calls for Time-Sensitive Approvals

ApproveThis Trigger: New request created
Twilio Action: Initiate voice call to approver

IT teams use this for emergency access requests: After-hours server issue triggers approval → Twilio calls the on-call manager’s phone → They press 1 to approve → Auto-grant access via your other systems.

Setup That Takes Less Time Than Your Daily Standup

If you can make a sandwich, you can connect these systems:

1. Log into your Zapier account (or make one – it’s free to start)
2. Choose Twilio as the trigger app
3. Pick an ApproveThis action (create request, update status, etc.)
4. Map Twilio data (phone numbers, message content) to approval fields
5. Test with your personal phone number before going live

Pro tip: Use ApproveThis’ calculated fields to auto-flag high-priority messages. Like if an SMS contains “legal” or “urgent”, route it straight to execs.

Who Actually Benefits From This?

Customer Support Teams

Twilio gets the customer’s “my entire order is wrong” text → ApproveThis routes it to a supervisor with order details → Approval comes in → Twilio auto-responds with a discount code. All while keeping the original agent copied via email.

Procurement Departments

Vendor sends “Price increase alert” via SMS → ApproveThis creates a request with old/new pricing → Buyer approves or triggers RFP process → Twilio sends vendor confirmation. Bonus: Use approval thresholds to auto-approve small increases.

Field Service Companies

Tech texts “Need $1,200 for emergency parts” → Approval goes to project manager → If denied, Twilio suggests cheaper alternatives. If approved, parts department gets SMS with PO details. All tracked against the job number.

The Killer Feature Nobody Talks About

ApproveThis’ vacation delegation works with Twilio triggers. Your approver’s OOO? The system auto-reassigns to their backup AND texts them a heads up. No more “Sorry, I was on PTO” excuses.

Common Questions (That We’ll Answer Before You Ask)

“What if approvers hate new apps?”
They approve via email or SMS. Seriously – no login required unless you want it.

“Can we use existing Twilio numbers?”
Yes. You’re not changing anything about your current setup – just connecting pipes.

“How long until we see ROI?”
One e-commerce company cut approval delays by 83% in two weeks. Your mileage may vary, but you’ll notice the difference fast.

Why This Isn’t Just Another Integration

Most approval tools make you choose between speed and control. Twilio+ApproveThis gives both:
- Speed: Approve via text while in line for coffee
- Control: Full audit trails with message transcripts
- Flexibility: Escalate to voice calls when money’s on the line

Ready to Stop Playing Approval Tag?

If you’re using Twilio, you’re already committed to smart communication. Adding ApproveThis is like giving your team a 24/7 approval assistant that never sleeps, never forgets, and never loses track of who said yes.

Get Started with ApproveThis (free for 14 days, no “contact sales” nonsense)
or
Book a 10-Minute Demo (we’ll show how your specific workflows would run)