ApproveThis manages your OneLocal LocalReviews Integration approvals.

When Reviews Meet Rules: Why This Combo Works

Let’s get real: customer feedback is messy. You’ve got surveys pouring in, reviews stacking up, and somewhere in the chaos, your team needs to actually do something with that data. Enter the tag team of ApproveThis (the approval automation heavyweight) and OneLocal LocalReviews (the feedback collection specialist). Together, they turn “Hey, we should probably review this” into a process that doesn’t make everyone want to hide in a supply closet.

Here’s the play: OneLocal grabs the raw customer insights via surveys and reviews. ApproveThis slaps structure on what happens next. Miss a negative review? Not anymore. Let a glowing testimonial collect dust? Hard pass. This integration through Zapier means approvals aren’t a bottleneck – they’re part of the workflow.

The Business Case for Not Dropping the Ball

Companies between 50-5,000 employees aren’t startups anymore, but they’re not enterprise dinosaurs either. You need processes that move at your speed. Consider these numbers:

• 83% of customers expect a response to reviews within 24 hours (BrightLocal)
• Teams waste 4.5 hours/week chasing approvals (ApproveThis internal data)

Connect OneLocal’s feedback firehose to ApproveThis’ approval logic, and you’re not just faster – you’re proactive. Negative review? Route it to customer support leads instantly. Five-star survey? Flag it for marketing to repurpose. No more CC-all email chains where requests go to die.

Use Cases That Don’t Suck

1. The “Oh Crap, Handle This” Workflow

Scenario: A scathing review hits your OneLocal dashboard at 2 AM. With the integration:

- Retail: Auto-create an approval task for the store manager + regional director. ApproveThis escalates if no response in 2 hours.
- Healthcare: Route patient satisfaction surveys to department heads with HIPAA-compliant notes.
- Hospitality: Flag reviews mentioning “bed bugs” to ops teams, bypassing standard approval chains.

ApproveThis features doing the heavy lifting: Approval Thresholds (auto-escalate urgent issues), Vacation Delegation (no more “Out of Office” black holes).

2. The “We Actually Learn From Feedback” Loop

Scenario: Marketing wants to use customer quotes in ads. Legal needs to approve them. Instead of PDFs flying over Slack:

- Automotive: Positive service reviews trigger approval requests to legal + customer for usage rights.
- SAAS: Feature requests from surveys route to product leads with calculated ROI fields.
- Construction: Client feedback on safety protocols requires site manager + compliance officer sign-off.

ApproveThis secret sauce: Calculated Fields (auto-priority scoring), Approval Groups (require consensus from legal/marketing).

3. The “Close the Damn Loop” System

After resolving an issue approved through ApproveThis:

- Example: Denied a refund request? Auto-send a feedback survey via OneLocal to understand why.
- Real Talk: 68% of customers forgive mistakes if you follow up (Help Scout). This integration makes that happen without manual nagging.

Setup That Won’t Make You Hate Tech

Zapier’s the middleman here, and it’s simpler than IKEA furniture. Here’s the drill:

1. Connect OneLocal to Zapier (trigger: new review/survey)
2. Map key data points (customer name, rating, comments)
3. Connect to ApproveThis (action: create request)
4. Set approval rules (who, escalation paths, deadlines)

Pro Tip: Use ApproveThis’ Conditional Logic to auto-approve 5-star reviews for marketing use, but require checks on anything under 3 stars.

Who Actually Benefits (Besides Your Sanity)

Customer Support Teams

No more digging through OneLocal dashboards for urgent issues. Negative reviews become approval tasks with SLA timers. Escalate to Tier 2 automatically if resolution takes too long. Approvers don’t need OneLocal logins – huge for franchises with external vendors.

Marketing Departments

Turn positive feedback into case studies faster. Legal approves usage rights in ApproveThis while marketing drafts content – parallel workflows beat linear email chains. Bonus: Calculated Fields auto-tag reviews by sentiment/keywords.

Operations Managers

Spot trends before they blow up. 10+ reviews about slow shipping? ApproveThis routes them to logistics with high priority. Use Real-Time Tracking dashboards to prove you’re on top of issues (upper management loves this).

The Big Sell (Without the Cringe)

This isn’t about “synergy” – it’s about fixing two broken processes:

OneLocal collects feedback. ApproveThis decides what to do with it. Together, they ensure:

• No more rogue employees promising refunds without approval
• No more legal headaches from using unvetted customer quotes
• Actual metrics on how long it takes to act on feedback

And because ApproveThis approvers don’t need OneLocal licenses, you’re not paying for seats just so the legal team can click “Approve.”

Bottom Line: Do This If...

- You’ve ever said, “Wait, did anyone approve responding to that review?”
- Your “feedback process” is a shared spreadsheet and hope.
- You want customers to feel heard without hiring a full-time approval coordinator.

Ready to stop letting feedback rot in inboxes? Register for ApproveThis or grab a demo. We’ll even show you how to connect the dots with OneLocal in under 10 minutes.