ApproveThis manages your LaGrowthMachine Integration approvals.

When "Move Fast and Break Things" Meets "Get This Signed Off First"

Let's be real – sales teams live in a world where speed matters, but approvals exist to keep everyone from lighting money on fire. LaGrowthMachine (LGM) helps you automate outreach across email, LinkedIn, and Twitter. ApproveThis makes sure your legal team doesn't have an aneurysm when you do. Together? They turn "Hey, we need to run this campaign by compliance" from a 3-day email chain into a 3-click process.

This isn't about adding more steps. It's about making existing processes actually work for teams that hate waiting. Marketing needs to launch campaigns yesterday. Sales needs to close deals before competitors notice. Operations needs to avoid compliance fines. Let's talk about how to make all three happen without the usual circus.

Why This Combo Doesn't Suck

Most approval tools treat every request like a nuclear launch code. ApproveThis gives you structure without the bureaucracy. LGM handles the outreach grind. Connect them through Zapier, and you get:

• Zero license headaches: Your CFO's favorite feature. Approvers don't need LGM logins – just email access. External partners? Clients? Same deal.
• Real-world urgency handling: Vacation delegation means campaigns don't die because Karen from legal is hiking the Alps.
• Auto-approvals for small stuff: Set $$ thresholds so your $50 LinkedIn ad boost doesn't need VP sign-off.

For companies between 200-2,000 employees, this is where you stop drowning in Slack approvals and start scaling outreach without adding headcount.

Use Cases That Don't Make People Want to Quit

1. From Lead Conversion to Client Approval in One Click

Scenario: Your SDRs use LaGrowthMachine to automate outreach. They land a whale lead. Normally, this triggers:

→ Slack message to manager → Manager forwards to legal → Legal asks for 12 docs → Deal goes cold

With the integration:

LGM marks lead as converted → Zapier triggers ApproveThis request → Legal gets email with all context → Approval/rejection in inbox → Approved? CRM updates automatically

Who cares: SaaS companies with enterprise sales cycles. Agencies managing 50+ client accounts. Basically, any team where "Hey, is this okay?" gets asked 20x/day.

2. Turning Approved Content into Outreach Fuel

Ever have a campaign stuck in revision purgatory? Here's the fix:

Marketing finalizes campaign → ApproveThis sends to stakeholders → Once approved, Zapier dumps cleaned lead list into LGM → Outreach starts within minutes, not weeks

Real example: A cybersecurity firm uses this to push threat analysis reports. Once compliance approves, LGM auto-targets CTOs in specific industries. No more "Did we get the green light?" follow-ups.

Setup That Won't Make You Call IT

If you can use a toaster, you can do this:

1. Get ApproveThis (14-day trial works) and LGM accounts
2. Open Zapier, pick LGM's "Goal Reached" trigger
3. Connect to ApproveThis' "Create Request" action
4. Map lead details to approval fields (takes 2 mins)
5. Test with a $0 dummy campaign

Pro tip: Use ApproveThis' calculated fields to auto-flag high-risk leads. Example: If lead score >80 and contract value >$50k, require CMO approval. Under that? Auto-approve.

Who Actually Benefits (Besides Your Sanity)

Sales Teams

Stop babysitting deal approvals. Set escalation thresholds so only big deals hit execs. Example: Mid-market SaaS teams auto-approve upsells under $10k/month, escalate anything above.

Marketing Ops

Launch campaigns without being the compliance middleman. Pre-load approved templates for seasonal pushes – Black Friday emails get auto-approved if they use legal-approved language.

Finance Nerds

Get spend approvals out of email hell. LGM campaign budgets route based on amount: $500→team lead, $5k→CFO, $50k→requires board member. All tracked in one dashboard.

Why This Beats "Good Enough" Tools

Alternatives like DocuSign + Outreach exist, but they're either:

Too rigid: Requires everyone to use same platform ($$$)

Too basic: Shared email inboxes = zero accountability

ApproveThis + LGM works because:

→ Approvers stay in email (no training needed)
→ Denials include reasons, visible in LGM
→ Audit trails auto-sync to tools like Salesforce

Cool Features You'll Actually Use

Beyond the basics, these matter when scaling:

Approval Groups: Need 3 VPs to OK enterprise contracts? Set parallel approvals so any two can sign off. No sequential bottlenecks.

Dynamic Fields: Auto-calculate lead ROI in approval requests. If LGM lead score * deal size crosses threshold, alert CFO.

Mobile-Ready: Approve via email on your phone. No app installs. Great for execs who "don't do Slack."

When to Steal This Setup

This isn't for teams sending 10 emails/month. If you're:

→ Running 5+ concurrent LGM campaigns
→ Managing 100+ monthly approvals
→ Working with external clients/partners
→ Sick of "Who approved this?!" fire drills

...then automating approvals isn't nice-to-have – it's damage control.

How Not to Screw This Up

Common mistakes we've seen:

Over-engineering: Don't require 10 approvals for a $100 ad spend. Use thresholds wisely.

Ignoring context: Map LGM lead details into ApproveThis. Approvers need industry, deal size, etc., not just "Campaign XYZ."

Forgetting time zones: Global team? Set approver schedules so requests don't stall.

Bottom Line

ApproveThis + LaGrowthMachine via Zapier is about removing excuses. Excuses like:

"Legal hasn't signed off yet."
"We're waiting on the CFO."
"I thought you approved that?"

It takes 2 hours to set up and pays off every quarter when you're not chasing paper trails. For teams serious about scaling outreach without adding red tape, this is the next logical step.

Get started with ApproveThis (free trial available), connect your LGM account, and see how many "urgent" approval meetings suddenly disappear.