ApproveThis manages your CoSchedule Integration approvals.

When Approval Management Meets Marketing Execution

Let’s cut to the chase: marketing moves fast, but approvals move slow. CoSchedule organizes your campaigns, while ApproveThis organizes your decisions. Together, they turn “waiting for sign-off” into “ready to launch” without the endless Slack pings or forwarded emails. For teams tired of chasing down stakeholders or sitting on finished content because Legal hasn’t greenlit it yet – this integration isn’t just convenient. It’s a workflow correction.

ApproveThis handles the bureaucracy so CoSchedule can handle the execution. Think automatic project creation the second a budget gets approved, or social posts queuing up the moment compliance signs off. We’re not talking about marginally faster approvals here – this is about eliminating entire steps in your process.

How This Combo Actually Works (Without the Buzzwords)

Zapier connects ApproveThis to CoSchedule so that:

• Approval triggers do something – like auto-publishing approved assets
• CoSchedule activity requires checks – like mandatory legal review for campaigns

No more manual project creation every time someone approves a brief. No more digging through old emails to confirm who signed off on what. The integration acts like a bridge between “yes” and “go” – and it’s built for companies where marketing isn’t the only team involved in campaigns.

Zapier handles the heavy lifting, so you’re not coding anything. Just pick your triggers (like an approved request in ApproveThis) and connect them to actions (like creating a social message in CoSchedule).

Real Scenarios Where This Isn’t Just Fluff

1. Campaigns That Actually Launch on Time

Marketing team submits a campaign brief through ApproveThis. The moment stakeholders approve it, Zapier auto-creates the project in CoSchedule with all dependencies. Your team starts executing 8 hours faster because no one’s waiting for the PM to manually set things up.

Who needs this: Agencies juggling 20 client campaigns monthly. Enterprise teams where campaigns need legal, finance, and regional approvals before work starts.

2. Social Posts That Don’t Get Stuck in Review Purgatory

Approve a compliance-reviewed post in ApproveThis, and it auto-publishes via CoSchedule. Deny it, and the rejection reason gets logged in both systems. No more screenshots of approval emails or last-minute scrambles because someone forgot to check the inbox.

Who needs this: Healthcare, financial, or public companies where every social post needs legal eyes. Teams using external compliance reviewers who shouldn’t have full CoSchedule access.

3. Budget Approvals That Actually Control Spending

Set ApproveThis thresholds so any CoSchedule project over $5k requires CFO approval. Auto-pause projects in CoSchedule until approvals happen. Finance teams get context directly in the approval request – no more hunting down project details.

Who needs this: Startups scaling past 100 employees where finance needs oversight but shouldn’t gatekeep every minor expense.

The ApproveThis Features That Make This Work

This isn’t just about passing data between apps. These features handle the edge cases that break other systems:

Approval Thresholds

Auto-approve small expenses in CoSchedule (like routine ad spends under $1k) but require VP sign-off for anything major. ApproveThis handles the escalation silently – your team just sees “approved” without knowing about the behind-the-scenes checks.

Vacation Delegation

If your CMO is OOO, ApproveThis automatically reassigns their CoSchedule campaign approvals to their deputy. No more projects stuck because one person’s offline.

Calculated Fields

Auto-calculate campaign ROI estimates within approval requests using data from CoSchedule. Approvers see real-time projections, not static numbers, making decisions faster.

Setting This Up Without Overcomplicating It

For the “just show me how” crowd:

1. Connect ApproveThis and CoSchedule to Zapier (15 minutes)
2. Pick a trigger (e.g., “Request Approved” in ApproveThis)
3. Choose the CoSchedule action it should trigger (e.g., “Create Social Message”)
4. Map approval data to CoSchedule fields (budget, due dates, etc.)

Pro tip: Start with one Zap, like auto-creating CoSchedule projects when campaigns get approved. Expand to other workflows once the team sees it working.

Why This Matters for Specific Teams

Marketing Ops

Track approval bottlenecks in real dashboards instead of guessing why Q4 campaigns are delayed. Prove that legal reviews take 72h on average – data to lobby for process changes.

Finance

Get approval requests that actually include CoSchedule budget details. Deny overages with one click, and the rejection reason automatically updates the project brief.

External Partners

Agencies can send approval requests to client stakeholders without giving them CoSchedule logins. Clients approve via email, and the status syncs back instantly.

The Bottom Line

If your CoSchedule calendar is full of ideas stuck in approval limbo, this integration isn’t optional. ApproveThis adds the governance layer CoSchedule lacks – without slowing things down. It’s for teams that realize approvals aren’t the enemy, but disorganized approval processes definitely are.

Register for ApproveThis and connect your CoSchedule account in under an hour. Or schedule a demo to see how approval automation actually works when it’s built for grown-up companies.

FAQs From People Who Aren’t BSing

“Do approvers need CoSchedule access?”
Nope. They approve via email or ApproveThis dashboards. Keep your CoSchedule seats for actual users.

“What if we reject a request?”
The rejection (and reason) syncs to CoSchedule. Projects can auto-pause or notify teams – no manual cleanup.

“Can we customize approval steps per campaign type?”
Yes. New product launches might need 5 approvers, while social posts only need 2. Configure once, then automate.