ApproveThis manages your Optmyzr Integration approvals.

Why Your PPC Team Hates Your Current Approval Process

Let’s cut through the fluff – if you’re using Optmyzr to manage paid ads but still routing approvals through email chains or Slack threads, you’re leaving money on the table. Optmyzr tells you exactly which campaigns need tweaking, but your team’s stuck playing calendar tag with stakeholders instead of acting on those insights.

That’s where ApproveThis comes in. We’re not another tool – we’re the missing layer that lets you actually use Optmyzr’s recommendations without getting stuck in approval purgatory. Connect them through Zapier, and suddenly those "urgent" budget changes get approved before your triple-shot latte goes cold.

How This Power Couple Actually Works

Optmyzr finds the problems. ApproveThis fixes the politics. Here’s the breakdown:

Optmyzr Does What It Does Best

Crunching numbers. Spotting trends. Flagging when your Google Ads CPC spikes or your Facebook ROAS tanks. It’s basically your over-caffeinated PPC analyst who never sleeps.

ApproveThis Handles the Office Drama

When Optmyzr detects an issue needing human approval, we automatically:

• Route requests to the right people (not just whoever’s CC’d)
• Chase slow responders without you looking like a nag
• Keep an audit trail so you know who approved that 200% budget increase

The magic happens in Zapier – no devs needed. Set it up once and it works while you sleep. See how Zapier works if you’re new to this.

Real Use Cases for People Who Actually Need to Hit ROAS Goals

1. Blueprint Tasks That Don’t Collect Dust

Optmyzr’s blueprint tasks are genius – when they actually get implemented. Here’s how a 200-person e-commerce company uses the integration:

The Problem: Their "optimize holiday campaign" blueprint kept getting stuck because finance needed to approve budget shifts, but the CMO wanted final say on creative changes.

The Fix: Now when Optmyzr generates a task, ApproveThis automatically:

• Sends budget changes straight to finance with a 24-hour deadline
• Routes creative updates to the CMO after finance signs off
• Auto-approves small bids under $50 using approval thresholds

Result? They launched Black Friday campaigns 11 days faster. No exaggeration – their head of marketing sent us a case study.

2. Alerts That Actually Get Acted On

Optmyzr’s anomaly detection is great… until that "URGENT: ROAS DROP" alert dies in someone’s inbox. A 500-person travel company fixed this by connecting alerts to ApproveThis:

How It Works Now:

1. Optmyzr detects a 30% ROAS decline on high-value keywords
2. ApproveThis pings the paid media lead and their backup (thanks to vacation delegation)
3. If no response in 2 hours, escalates to VP Marketing
4. Automatically increases bids once approved

They recovered $127K in potential lost revenue last quarter. Not bad for a Zapier setup that took 23 minutes to configure.

Setting This Up Without Losing Your Mind

If you can order DoorDash, you can do this:

Step 1: Connect the Apps

Log into Zapier. Connect your Optmyzr account and ApproveThis. Takes 2 minutes unless your coffee machine breaks.

Step 2: Pick Your Trigger

Choose either:

- New Blueprint Task: For routine optimizations needing approval
- New Alert: For critical issues requiring fast action

Step 3: Customize the Approval Flow

This is where you get fancy:

• Set $$ thresholds – auto-approve small changes, escalate big ones
• Add calculated fields to show potential ROI impact
• Assign backup approvers because Karen’s always on PTO

Test it with a $5 ad spend change. If it works, you’re golden. If not, our support team actually answers their phones.

Why Your CFO Will Secretly Love This

Finance teams care about two things: not overspending, and not being the bottleneck. Here’s how this integration nails both:

Budget Control:
Every Optmyzr-recommended budget change gets reviewed based on rules you set. No more rogue $10K increases because someone replied-all with "approved".

No License Headaches:
External vendors can approve requests via email without Optmyzr access. Your client’s CMO approves the campaign? They just click a link – no new software to learn.

Audit Trails That Make Auditors Smile:
Every approval shows who said yes/no, when, and why. Perfect for compliance nerds and blame-shifting meetings alike.

For the PPC Managers Who Actually Want to Go Home On Time

Your Optmyzr dashboard shouldn’t be a to-do list. With ApproveThis handling approvals:

• Get alerted only when human input’s needed
• See real-time status of pending changes
• Stop CC’ing 12 people on every change request
• Prove your team’s impact with approval-to-execution time metrics

A mid-sized SaaS company using this combo reduced their "analysis to action" time from 9 days to 14 hours. Their PPC team now leaves at 5 PM. Jealous yet?

The Bottom Line (Because We Know You Skipped to This Part)

Optmyzr finds opportunities. ApproveThis removes the roadblocks. Together through Zapier, they help teams:

- Act on data faster than competitors
- Keep finance happy without endless meetings
- Make external approvals less painful
- Actually hit those Q4 targets for once

If you’re still manually herding cats for every PPC change, you’re working harder, not smarter. Get ApproveThis, connect it to Optmyzr in an afternoon, and start approving changes during your commute home.

Or keep forwarding emails to your VP. Your call.