ApproveThis manages your BoomTown Integration approvals.

When Lead Machines Meet Approval Machines

Let's be real - real estate teams using BoomTown shouldn't be stuck playing phone tag with brokers or waiting days to greenlight hot leads. That's where hooking up your BoomTown CRM to ApproveThis turns into a secret weapon. We're talking about automating the "Hey, can we make this offer?" back-and-forth that kills deals.

Why This Combo Works (No Fluff Edition)

BoomTown's great at finding leads. ApproveThis is great at getting decisions. Together, they solve the two biggest problems in real estate:

• Deals dying in approval limbo
• Brokers/agents not having the latest status updates

Here's the kicker: ApproveThis approvers don't need BoomTown logins. Perfect for involving external partners or corporate teams who just need to say yes/no without getting deep into your CRM.

Real Scenarios, Actual Time Savings

1. Instant Approvals for Hot Leads

The Problem: New lead comes in at 8PM. Your agent's ready to move, but needs broker sign-off. By morning, the lead's gone cold.

The Fix: Zapier auto-creates an ApproveThis request when BoomTown detects a new lead. Brokers get an email they can approve from their phone. No app switching, no missed opportunities.

Bonus: Use ApproveThis' approval thresholds to auto-approve leads under $500K, only escalating bigger deals.

2. Approval Paper Trails That Actually Make Sense

The Problem: Client claims you never approved their renovation budget. Your team swears they did. Nobody can find the email chain.

The Fix: Every approved/denied request in ApproveThis auto-updates the BoomTown lead record. Timestamps, comments, and approver details stay attached to the client file.

3. Keeping Teams Synced Without Daily Meetings

The Problem: Sales agents don't know which listings are approved for showings. Operations is tired of fielding "Can I show this yet?" calls.

The Fix: When BoomTown logs a call about a property, ApproveThis triggers approval workflows specific to that listing type. Approved? Agent gets automatic SMS alert. Denied? Operations follows up with pre-made scripts.

Setup That Takes Less Time Than a Coffee Break

1. Create a Zapier account (if you don't have one)
2. Connect BoomTown and ApproveThis as apps in Zapier
3. Choose your trigger (e.g., "New Lead in BoomTown")
4. Set the action ("Create Request in ApproveThis")
5. Map BoomTown fields to ApproveThis templates
6. Test with a live lead

Pro tip: Start with one workflow (like offer approvals) before automating everything. Most teams get this live in under 20 minutes.

Who Actually Benefits Here?

Brokerage Owners

Get visibility into which deals are stuck and why. ApproveThis' dashboard shows bottlenecks - maybe Agent Smith keeps delaying approvals because he's overloaded. Time to redistribute workload.

Sales Teams

Stop babysitting approvals. Set up sequential approvals where the first "no" kills the request, or consensus models for big deals. Either way, you're not playing middleman.

Operations Managers

Auto-reassign approvals when someone's OOO (ApproveThis' vacation delegation). No more "I thought you were handling this!" meltdowns during holidays.

What You’re Not Getting (Because Others Lie)

• Magic AI that approves deals for you (still need human judgment)
• Automatic BoomTown data cleanup (garbage in, garbage out)
• Free pizza Fridays (we wish)

Why This Isn’t Just Another Integration

ApproveThis adds three things most CRMs ignore:

• Approval layers: Require 2/3 brokers to approve? $1M+ deals need CFO sign-off? Done.
• Real-time math: Automatically calculate commission splits during approval. Show exact numbers to approvers.
• Email fallback: Brokers living in 1998 can approve via email. No app download required.

When to Think Twice

This combo might be overkill if:
- You handle under 20 transactions/month
- All approvals happen face-to-face anyway
- Your team struggles with basic CRM use

Bottom Line for Real Estate Teams

BoomTown finds the leads. ApproveThis gets them approved. Together, they shave days off your deal timelines. For teams doing 50+ transactions/year, that’s hundreds of recovered hours.

Next Steps (No Pressure Edition)

1. Grab an ApproveThis trial
2. Book a 15-min setup call with our real estate workflow experts
3. Or just poke around - we won't spam you with 87 follow-up emails

Either way, stop losing deals to approval delays. Life's too short for that.