When Feedback Meets Approval Workflows
Let's be real – most companies suck at closing the loop between customer feedback and actual decisions. Upvoty helps you collect feature requests and bug reports. ApproveThis makes sure those insights don't die in endless email threads. Together? You get a system where customer voices directly fuel structured decision-making. No more "we'll discuss it next quarter" limbo.
Here's why this combo hits different for teams of 50-5,000 employees: Upvoty surfaces what users want. ApproveThis forces accountability on who approves those changes, when, and why. Connect them through Zapier, and you've automated the bureaucratic sludge that turns good ideas into stalled projects.
Where This Integration Actually Matters
We're not here to sell you on "streamlined synergies." Let's talk about specific fires this puts out:
Problem 1: Feedback Gets Stuck in Departmental Silos
Customer support collects bug reports. Product teams track feature requests. Finance cares about costs. Upvoty centralizes the input, but ApproveThis forces cross-functional decisions. Example: A SaaS company gets 50+ votes for a new integration. Instead of product managers guessing prioritization, the Zapier integration automatically routes approval requests to:
- Engineering (feasibility check)
- Finance (cost analysis)
- Customer Success (impact on retention?)
All without anyone leaving Slack or their inbox.
Problem 2: You're Flying Blind on Decision Timelines
Ever had a client ask "Where are we on implementing X feature?" With Upvoty + ApproveThis, every status change in Upvoty (like marking something "Under Review") can trigger an approval workflow. Now:
- Product teams see real-time approval progress
- Customer-facing teams get automated status updates to share
- Leadership knows exactly where bottlenecks are
Real-World Use Cases That Don't Suck
Generic "approve feedback faster" claims are useless. Let's get specific:
For SaaS Companies: Kill Feature Bloat
Scenario: Your Upvoty board has 300+ requests for new integrations. Instead of the CEO arbitrarily picking favorites, set up ApproveThis thresholds:
Zapier Automation: New Upvoty feedback → Create ApproveThis request with voting data → Auto-approve if 100+ upvotes AND engineering estimates < 40 hours. Else, route to CTO for review.
This stops your roadmap from becoming a democracy run amok.
For E-commerce Platforms: Stop Losing Sales to Buggy Checkouts
Scenario: Customer reports a checkout error via Upvoty. Critical? Maybe. But developers are swamped. Zapier triggers an ApproveThis workflow that:
1. Routes to QA to replicate the issue
2. Requires finance approval if fix costs > $2k
3. Automatically updates the Upvoty status with ETA once approved
No more rogue developers prioritizing minor bugs over revenue-critical fixes.
For Agencies: Client Feedback That Doesn't Derail Projects
Scenario: Clients add "quick tweaks" via Upvoty that blow up project scope. Connect Upvoty comments to ApproveThis workflows requiring:
- Project manager approval (scope impact?)
- Client success lead (is this in contract?)
- Client payment check if it's billable
Bonus: Clients approve via email without needing an ApproveThis license. No more "I didn't see the request" excuses.
Setup That Takes 12 Minutes, Not 12 Days
If you can order DoorDash, you can connect these tools:
Step 1: In Zapier, choose Upvoty as your trigger app. Pick either:
- New Feedback
- New Comment
- Status Change
Step 2: Select ApproveThis as your action app. Map critical Upvoty data (like feedback content, voter count) into your approval request.
Step 3: Set approval rules in ApproveThis. Pro tips:
- Use calculated fields to auto-flag high-priority requests (ex: 100+ votes = urgent)
- Assign approval groups based on request type (technical, billing, etc.)
- Enable email approvals so external clients/stakeholders can respond without login hassles
Need specifics? Here's our Zapier setup guide.
Why This Isn't Just Another Integration
Most tools slap together integrations as checkbox features. Here's what makes this combo actually valuable:
Approvals Don't Require New Licenses
Clients, contractors, or execs can approve/reject via email. No need to buy them Upvoty seats or force them into another platform. Critical for:
- Agencies with multiple client stakeholders
- Enterprises with cross-departmental projects
- Startups using freelance developers
Decisions Are Auditable (No More "Who Approved This?")
ApproveThis logs every approval/rejection with timestamps and comments. When a feature request goes sideways, you know exactly who gave the green light. Compare that to Upvoty's activity logs alone, which show feedback but not internal decision-making.
You Can Automate the Annoying Middle Steps
Example automation path:
1. Upvoty comment triggers ApproveThis request
2. Once approved, Zapier updates Upvoty status → Notify customer via email
3. Simultaneously, create Jira ticket with approval details
This eliminates manual handoffs between feedback, decisions, and execution.
Teams That Actually Benefit (No Fluff)
Product Teams: Stop Being the Decision Bottleneck
Route common requests (bug fixes under 2 hours, features with 500+ votes) to auto-approval. Escalate only exceptions. Reduces meeting time by letting data-driven thresholds handle routine approvals.
Customer Support: From Complaint Department to Strategic Partner
Instead of forwarding feedback to "the right team," trigger approval workflows directly from Upvoty. Support reps see real-time status in ApproveThis dashboards – no more telling customers "I don't know where that is in the process."
Executives: Kill Micromanagement Without Losing Control
Set approval thresholds (ex: any request impacting >5% revenue requires CFO sign-off). Everything else? Let the system handle it. You get visibility without being cc'd on every email.
Bottom Line: This Isn't About Tools – It's About Tempo
Companies that act faster on customer feedback outpace competitors. But "fast" doesn't mean chaotic. ApproveThis + Upvoty via Zapier lets you:
- Systematize decisions instead of winging it
- Delegate approvals without losing oversight
- Document the rationale behind every product change
Ready to stop letting feedback go to waste? Get started with ApproveThis or schedule a 15-minute demo to see the integration live.
P.S. If you're still managing approvals through email chains or Slack pings... we don't know what to tell you. It's 2024.
Integrate with Upvoty Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Upvoty
Suggested workflows (and their Zapier components) for Upvoty
Create approval requests for new Upvoty comments
Streamline your approval workflows by automatically creating approval requests in ApproveThis for every new comment added in Upvoty. Ensure feedback is reviewed and approved in a structured manner, facilitating better decision-making across teams.
Zapier Components

Trigger
New Comment
Triggers when a new comment is posted.
Action
Create Request
Creates a new request, probably with input from previous steps.
Initiate ApproveThis workflows for Upvoty status changes
Ensure every change in feedback status within Upvoty triggers an appropriate approval workflow in ApproveThis. This integration helps track decision progress and ensures accountability with real-time updates on approval status.
Zapier Components

Trigger
Status Change
Triggers when a feedback status changes.
Action
New Request
Triggers when a new approval request workflow is initiated.
Create approval requests for new feedback in Upvoty
Automate the approval process for new feedback created in Upvoty by generating a corresponding request in ApproveThis. This ensures a systematic review process, enhancing transparency and efficiency in feedback handling.
Zapier Components

Trigger
New Feedback
Triggers when a new feedback is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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