ApproveThis manages your MarcomGather Integration approvals.

Why Approval Automation Matters for Modern Marketing Teams

Marketing teams live in the crosshairs of tight deadlines, compliance requirements, and constant collaboration needs. Between managing hundreds of digital assets and chasing down approvals from legal teams or external partners, critical campaigns often get stuck in email threads and spreadsheet limbo. This is where combining ApproveThis' structured approval management with MarcomGather's asset control creates a new operational standard.

MarcomGather excels at organizing marketing materials – from product images to campaign videos – but lacks native approval workflows. ApproveThis fills this gap by adding intelligent routing, automated reminders, and audit trails directly into your asset management process. Together, they create a closed-loop system where assets move smoothly from creation to approval to deployment.

Three Teams That Benefit Immediately

1. Marketing Operations: From Bottleneck to Flow

Consider a mid-sized retailer preparing a holiday campaign. Their MarcomGather library contains 500+ assets needing legal review before launch. Without automation:

• Coordinator manually emails each asset to legal team
• Version control issues arise from email attachments
• 30% of requests require follow-up reminders

With the integration, uploading assets to MarcomGather automatically triggers approval requests in ApproveThis. Legal receives email notifications with direct approve/reject links, no MarcomGather login required. Approved assets get tagged "Legal-Cleared" in MarcomGather, while rejected ones route back with comments.

2. External Agencies: Client Reviews Without the Chaos

A creative agency handling 20+ client accounts uses MarcomGather for asset delivery but struggles with client feedback cycles. The integration allows:

• Auto-generated approval requests when final drafts are uploaded
• Clients approve directly via email (no software training needed)
• Approved files automatically move to client-specific MarcomGather folders

3. Compliance Teams: Audit-Proof Processes

For healthcare marketers, asset approvals often require multi-layered reviews. ApproveThis adds structure with:

Sequential approvals (medical review → legal → brand) tied to MarcomGather asset versions. Automatic escalation if any review exceeds 48 hours. Full audit trails showing who approved what version and when.

Real-World Workflows That Move the Needle

Campaign Launch Accelerator

When a marketing manager uploads final campaign assets to MarcomGather:

1. Zapier detects new upload
2. ApproveThis creates request with asset links
3. Legal & compliance teams review via email
4. Upon approval, assets auto-publish to CMS
5. Rejected items trigger Slack alerts to creatives

Result: Pharma company reduced campaign launch time from 14 to 3 business days.

Global Asset Localization

Multinational brands using MarcomGather for regional adaptations can:

- Set approval thresholds (e.g., regional manager + local legal)
- Use calculated fields to auto-flag budget overages
- Route high-priority items via vacation delegation rules

Example: Auto-translated product guides get parallel approvals in 5 languages through region-specific approver groups.

Technical Setup Made Simple

Connecting the platforms takes under 15 minutes:

1. In Zapier, choose MarcomGather as trigger app
2. Select trigger event (new asset, group, etc.)
3. Connect ApproveThis as action app
4. Map MarcomGather fields to approval requests
5. Test with sample asset

Pro Tip: Use ApproveThis' calculated fields to auto-set approval rules based on MarcomGather metadata (e.g., budget amounts, project codes).

Critical Features You'll Actually Use

Approval Thresholds That Prevent Bottlenecks

Automatically approve small expenses (<$500) while routing larger MarcomGather uploads to senior staff. One retail brand uses this to fast-track social media assets while maintaining control over premium content.

Email Approvals That Stakeholders Love

External partners and executives can approve directly from their inbox without learning new software. A financial services firm cut approval delays by 60% using this with their compliance consultants.

Version Control You Can Trust

Every approval request ties to specific MarcomGather asset versions. No more "I thought I approved the other file" moments. The audit trail shows exactly which version was reviewed and approved.

When to Consider Alternative Solutions

While powerful, this integration isn't a universal fit. You might need additional tools if:

- Requiring in-app approval interfaces (vs. email)
- Needing real-time co-editing during reviews
- Managing complex digital rights management

For 85% of marketing teams though, the combination delivers immediate ROI. A recent deployment at a 200-person agency showed:

- 74% fewer missed deadlines
- 83% reduction in "where's the approval?" emails
- 100% audit compliance during regulatory checks

Getting Started Without the Overwhelm

Start with one high-impact workflow:

1. Identify a recurring approval bottleneck (e.g., legal reviews)
2. Map current process steps and pain points
3. Build a simple Zapier integration focusing on this flow
4. Train team on new workflow with a 15-minute demo
5. Measure time savings weekly for one month

Most teams see enough value in the first 30 days to expand integration use. The key is starting small rather than boiling the ocean.

The Bottom Line for Busy Teams

Combining ApproveThis with MarcomGather via Zapier isn't about adding more software – it's about removing friction. By embedding structured approvals directly into your asset management workflow, you enable:

- Faster campaign launches
- Fewer compliance risks
- Happier external collaborators
- More visible processes

Ready to stop chasing approvals? Start your ApproveThis trial or explore MarcomGather integration options. For technical details, visit Zapier's integration guide.