
ApproveThis manages your Waitless Integration approvals.
April 17, 2025
Integration Category: Marketing
Why Pair Approval Management with Waitlist Gamification?
Let's cut through the corporate speak: approvals suck. They're the speed bumps of business operations. Meanwhile, waitlists often feel like shouting into a void - you're asking people to wait patiently while your internal processes move at glacial speeds. This is why combining ApproveThis' surgical-grade approval automation with Waitless' engagement-focused waitlist tools isn't just smart - it's borderline revolutionary for mid-sized companies.
When you connect these two through Zapier, you're not just linking apps. You're creating a closed-loop system where:
- Every approval directly impacts customer engagement
- Every waitlist action triggers accountability
For companies between 50-5,000 employees managing multiple approval layers, this integration acts like an organizational defibrillator - it shocks stalled processes back to life.
From Paperwork to Playbook: Core Integration Benefits
ApproveThis brings structure to your chaos with features like multi-step approvals, automatic escalation rules, and real-time tracking. Waitless adds the carrot to the stick with its gamified waitlists and subscriber rewards. Together, they solve two critical problems:
Problem 1: Approval Black Holes
Marketing teams create a new VIP waitlist in Waitless. Without approvals, this could lead to overselling, under-delivering, or compliance issues. With the integration:
Real-world impact: A regional bank uses this to manage credit card waitlists. Each new list requires compliance team approval via ApproveThis before going live. Result? 62% faster list launches with full audit trails.
Problem 2: Engagement Ghosting
Approval processes typically feel punitive. By integrating with Waitless' reward system:
Real-world impact: A SaaS company automatically grants Waitless points to employees when they approve requests promptly. Top approvers get priority on feature request waitlists. Approval times dropped 41% in Q1.
Four Killer Use Cases (That Don't Suck)
1. Launch Control for Marketing Teams
The Zap: New Waitless list → ApproveThis review → Auto-publish if approved
Marketing squads love creating waitlists. Legal teams love preventing disasters. This workflow lets marketers move fast while giving compliance teams guardrails. Bonus: Approvers don't need Waitless logins, perfect for external agencies.
2. Compliance Gamification
The Zap: ApproveThis request created → Reward points in Waitless
Turn approval participation into a game. Example: A healthcare provider gives staff Waitless rewards for reviewing patient waitlist requests. Top reviewers get conference pass waitlist priority. Suddenly, approvals become status symbols.
3. Subscriber Vetting at Scale
The Zap: New Waitless subscriber → ApproveThis verification → Auto-confirm if valid
Ecommerce companies use this to filter bot signups from real customers. Fraud detection teams review suspicious entries via ApproveThis' mobile interface. Clean lists increase conversion rates by 22% on average.
4. Post-Approval Momentum
The Zap: ApproveThis decision → Update Waitlist status
When finance approves a budget increase via ApproveThis, Waitless automatically bumps approved vendors up the priority list. No more "We approved it weeks ago!" emails.
Setup That Doesn't Require an IT Degree
Here's the non-BS guide to connecting ApproveThis and Waitless:
- Create Zapier account (free tier works)
- Connect ApproveThis and Waitless
- Pick your trigger ("New Waitless list needs approval")
- Set action ("Create ApproveThis request")
- Test with real data (protip: use your CEO's latest pet project)
Total setup time: 14 minutes (we timed it). Maintenance? ApproveThis handles version control automatically.
Department-Specific Wins
Marketing Teams
Stop begging for campaign approvals. Set conditional rules in ApproveThis:
- Lists under 1k contacts auto-approve
- Over 1k requires CMO sign-off
Integrate with Waitless' analytics to auto-approve high-performing segments.
Operations Managers
Use ApproveThis' calculated fields to auto-approve waitlist requests below budget thresholds. Example: "If VIP list costs <$5k and uses existing assets, auto-approve with ops notification."
Customer Success
ApproveThis' vacation delegation ensures waitlist approvals never stall. Support leads OOO? Requests auto-route to deputies. Combine with Waitless' time-based rewards to prioritize urgent requests.
Why This Isn't Just Another Integration
Most app pairings just move data. This combo fundamentally changes team dynamics:
Approval Velocity: Waitless' real-time rewards incentivize faster decisions. ApproveThis' escalation rules prevent bottlenecks.
Compliance Armor: Every waitlist change gets automatic approval trails. Auditors get hard evidence, not Jira ticket printouts.
Resource Multiplier: ApproveThis' license-free approvers mean vendors/clients can participate without bloating your Waitless seat count.
Getting Started Without the Sales Dance
We know you hate demo hell. Here's your playbook:
1. Grab an ApproveThis trial (no CC needed)
2. Connect your existing Waitless account via Zapier
3. Clone our pre-built template:
- Marketing list approvals
- Subscriber vetting
- Reward-based approval incentives
Within 2 hours, you'll either be hooked or know it's not for you. Either way, you keep your dignity intact.
The Bottom Line
In the time it took to read this article, your team could've set up three approval-waitlist automations. Every day without this integration means:
- Missed waitlist opportunities
- Compliance risks
- Employee frustration
The fix isn't another software rollout - it's connecting tools you already use in smarter ways.
Next step: Book a 12-minute demo or start your trial. Your future self (and annoyed approvers) will thank you.
Integrate with Waitless Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Waitless
Suggested workflows (and their Zapier components) for Waitless
Create approval requests for new lists
When a new list is created in Waitless, this integration creates an approval request in ApproveThis so decision-makers can review the list before it goes live.
Zapier Components

Trigger
New List
Triggers when a new list is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add rewards for new approval requests
When an approval request is initiated in ApproveThis, this integration rewards users in Waitless by adding points automatically. *Note: Ensure reward criteria are set up in Waitless.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Reward
Rewards a user with a certain number of points for a given action.
Create approval requests for new subscribers
When a new subscriber is added in Waitless, this integration kicks off an approval process in ApproveThis to verify subscriber details before processing.
Zapier Components

Trigger
New Subscriber
Triggers when a new subscriber is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add new subscribers for completed approvals
When an approval decision is finalized in ApproveThis, this automation adds approved subscribers in Waitless, ensuring only validated entries are processed. *Note: Confirm subscriber data mappings prior to deployment.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Subscriber
Creates a new subscriber with the provided data and triggers your project’s journey.
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