
ApproveThis manages your SiteSpeakAI Integration approvals.
April 17, 2025
Integration Category: Ai Tools
Why This Integration Isn't Just Another Tech Stack Checkbox
Let's cut through the usual "synergy" talk. Here's what happens when you connect ApproveThis (the approval workflow ninja) with SiteSpeakAI (the customer support chatbot that actually understands your business): You stop being the middleman in your own processes. Decisions get made faster without chasing people down. Your AI chatbot stops giving generic answers and starts giving approved answers. And somehow, everyone starts looking slightly less stressed at standup meetings.
What Each Tool Brings to the Table (Besides Buzzwords)
ApproveThis isn't just about replacing "Reply All" email chains with something less chaotic. It's the control center for any decision that needs a human thumbs-up - budget signoffs, contract approvals, inventory purchases. The kind of stuff that normally gets stuck because Karen from Legal's on vacation.
SiteSpeakAI goes beyond those basic chat widgets that answer FAQs. This is where you train an AI model on your actual product docs, support tickets, and yes – even those approved responses from your team. It's like giving your customers 24/7 access to your best employee.
The Nerd Stuff: How They Actually Connect
Using Zapier, these two talk without needing an API degree. Translation: When something happens in SiteSpeakAI (like a new lead), ApproveThis can kick off an approval chain. When ApproveThis makes a decision, SiteSpeakAI can update its knowledge base. No coding, just checkboxes and common sense.
Real-World Use Cases That Don't Suck
1. Lead Qualification That Doesn't Let Crap Into Your CRM
The Problem: Your sales team complains that 50% of chatbot leads are tire-kickers. Marketing says "But our MQL numbers look great!" Everyone loses.
The Fix: When SiteSpeakAI captures a lead, ApproveThis automatically triggers a sales manager review. Only approved leads hit Salesforce. Bonus: Set approval thresholds – maybe leads from certain industries auto-approve if they meet budget criteria.
Who Cares: Sales Ops teams at SaaS companies scaling beyond founder-led deals. Enterprise sales teams where a single bad lead can waste 3 months of cycles.
2. Chatbot Responses That Don't Make Your Support Team Cringe
The Problem: Your chatbot confidently tells customers the wrong return policy because someone forgot to update it after last quarter's meeting.
The Fix: Any change to official policies? Route it through ApproveThis first. Once Legal and Comms sign off, SiteSpeakAI automatically updates its training data. No more rogue chatbots making promises that get walked back later.
Who Cares: E-commerce companies with complex return policies. Healthcare providers needing compliant responses. Any org where "I thought the bot said..." could lead to lawsuits.
3. Escalations That Don't Require 17 Forwarded Emails
The Problem: Customer asks chatbot about an order discrepancy. Bot doesn't have order data. Ticket gets created. Agent escalates to manager. Manager escalates to Finance. Customer waits 3 days.
The Fix: SiteSpeakAI detects a complex billing issue → ApproveThis pings the correct approvers in Finance → Once resolved, bot shares update. All without the customer knowing there was a backstage drama.
Who Cares: Logistics companies dealing with shipping delays. Subscription services with prorated upgrades. Basically anyone who hates "Let me get back to you" as a core customer service strategy.
Setting This Up Without Losing Your Mind
1. Zapier Account: If you're reading this, you probably have one. If not, fix that.
2. Connect SiteSpeakAI: Their Zapier docs are decent. Look for triggers like "New Lead" or "Unresolved Query".
3. Map to ApproveThis: When X happens in SiteSpeakAI, create approval request Y. Use calculated fields to auto-approve/deny based on criteria.
4. Close the Loop: When ApproveThis finalizes a decision, update SiteSpeakAI's training or trigger a customer response.
Pro Tip: Start with one workflow. Maybe lead approvals. See how it breathes before connecting your entire quote-to-cash process.
Why Your CFO Won't Hate This
Approvers Don't Need SiteSpeakAI Licenses: External partners can approve requests via email without another SaaS subscription. Your procurement team just fist-pumped.
Audit Trails > He Said/She Said: Every approval decision in ApproveThis timestamps who approved what. When combined with SiteSpeakAI's chat logs, you've got compliance armor.
Reduce "Urgent" Tickets: Common issues get resolved via chatbot using pre-approved responses. Your support team stops being glorified FAQ readers.
When to Know You're Ready for This Combo
You're past the "every decision happens in Slack DMs" phase. Your approval processes have some structure (even if it's messy). You're getting enough customer queries that "just handle it manually" isn't scaling. Basically, if growth is causing more process headaches than excitement, it's time.
Cool, But What If I Need to Change Something?
ApproveThis lets you modify workflows without IT help. New approval step needed? Drag and drop. SiteSpeakAI's training data updates automatically based on approvals. No more "Who has access to edit the chatbot?" chaos.
Bottom Line: This Isn't About Chatbots or Approvals
It's about making sure the left hand knows what the right hand approved. It's about customers getting accurate answers without your team playing telephone. And honestly? It's about finally having a paper trail that doesn't involve searching 12 different tools when something goes sideways.
Next Step: Get an ApproveThis demo, connect your SiteSpeakAI account, and automate the parts of your job that secretly annoy you. No Zenefits integration required.
Integrate with SiteSpeakAI Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for SiteSpeakAI
Suggested workflows (and their Zapier components) for SiteSpeakAI
Create request for new leads
Receive new leads from SiteSpeakAI and send them for approval in ApproveThis. This integration triggers when a new lead is created and automatically generates an approval request.
Zapier Components

Trigger
New Lead
Triggers when a new lead with an email address is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send chatbot queries for new approval requests
When a new approval request initiates in ApproveThis, automatically send a chatbot query via SiteSpeakAI to generate personalized responses. This automation helps streamline communication and speeds up follow-ups.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send Query
Sends a query to your chatbot in SiteSpeakAI and returns the chatbots response.
Update chatbot fine-tune for completed approvals
After a request is approved or denied in ApproveThis, update your chatbot's fine-tuning in SiteSpeakAI to reflect the latest decisions. This automation keeps your chatbot responses accurate based on recent approvals. *Note: Ensure chatbot fine-tune is configured to handle dynamic updates.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Finetune
Creates a new echo fine-tune for a chatbot. This allows you to add and update new questions and answers for your chatbot to increase it's accuracy.
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