
ApproveThis manages your Backtrack Integration approvals.
April 17, 2025
Integration Category: Productivity
When Paper Trails Meet Audio Trails
Let’s be real – approval processes are where good ideas go to die slowly in conference room purgatory. ApproveThis cuts through that noise with automated workflows. Backtrack? It’s like having a photographic memory for conversations. Together, they fix the two biggest approval killers: “Who said what?” and “Why is this stuck in limbo?”
For companies juggling compliance needs, client projects, or multi-team coordination, this integration through Zapier means you can now auto-create audio records when approvals happen – or trigger approvals based on recorded conversations. No more guessing games about what was agreed upon last quarter.
How This Combo Actually Works
ApproveThis handles the who approves what with custom workflows, thresholds, and real-time tracking. Backtrack handles the what exactly are we approving by capturing context-rich audio recordings. Connect them via Zapier, and you’ve got:
- Automatic audio receipts for every approval decision
- Approval requests triggered by critical conversations
Example: Your sales team closes a deal on a Zoom call. Backtrack records the key terms. ApproveThis auto-generates a contract approval request with the recording attached. Legal reviews both in one place. Done.
Three Real-World Uses That Don’t Suck
1. Client Services: No More “That’s Not What We Discussed”
Agencies and consultants waste 12-15 hours monthly recreating meeting notes. Connect Backtrack recordings to ApproveThis workflows, and suddenly:
- That scope change request from Tuesday’s client call? Auto-generated as an approval with the exact audio timestamp
- The project manager gets a request with the recording snippet attached
- Approval happens in ApproveThis; the recording stays archived with the decision
Why it matters: Marketing agencies can finally prove client sign-offs without digging through Slack threads. Bonus: approvers don’t need Backtrack licenses – just a link to the audio.
2. Legal & Compliance: Meeting the Regulators Halfway
Financial firms and healthcare orgs need audit trails that’d make a Boy Scout jealous. Manual logging? Please. With this setup:
- Every approved contract change in ApproveThis auto-generates a Backtrack recording of the review meeting
- Denied requests trigger recordings explaining why (hello, liability protection)
- Approval groups can require consensus with attached audio evidence
Why it works: Loan processors can attach call recordings to credit exception approvals. Healthcare admins link patient consent discussions to policy overrides. All without making staff play stenographer.
3. Operations: Fixing the “Who Approved This?!” Circus
Manufacturing and logistics companies lose days tracking down who approved supplier changes or shipment reroutes. Not anymore:
- Backtrack captures warehouse shift handoff meetings
- Key decisions auto-convert to ApproveThis requests with thresholds (e.g., >$5k needs CFO review)
- Approved requests update your ERP; denials flag follow-up recordings
Why you care: When the FDA asks why you changed ingredient suppliers, show the approval workflow with the quality team’s recorded discussion. Crisis averted.
Setting This Up Without Losing Your Mind
If you can make toast, you can connect these tools:
- Create a Zapier account (free tier works)
- Pick your trigger: “New ApproveThis Request” or “New Backtrack Recording”
- Test one integration (we like starting with Backtrack → ApproveThis)
- Add calculated fields if needed (e.g., “If recording >30 mins, require VP approval”)
Pro tip: Use ApproveThis’ email approvals so external partners can review without another login. They’ll get the Backtrack link in the email – no extra licenses needed.
Who Actually Benefits From This?
Legal Teams
Stop playing “find the verbal agreement” with contract amendments. Now every approved edit in ApproveThis includes the Backtrack of the stakeholder call. Even better: set conditional approvals where any change over $50k automatically records a legal review session.
HR Departments
Document disciplinary actions without the awkward “can you repeat that?” HR approves a policy exception in ApproveThis → Backtrack automatically saves the employee meeting recording. Compliance loves it, your lawyers love it, and you avoid he-said-she-said.
Finance Nerds
Expense report approvals with context. That $2k client dinner? Attach the Backtrack of the sales team explaining why it was necessary. Approvers get audio + receipts in one request. Deny it? The recording explains why – no backchannel complaints.
Why This Isn’t Just Another Integration
Most workflow tools just shuffle PDFs between inboxes. ApproveThis + Backtrack actually captures the why behind decisions. Think:
- Approval thresholds that auto-flag recordings for high-risk decisions
- Vacation delegation that reassigns approvals but keeps the audio trail
- Real-time dashboards showing request status + recording access
It’s like giving your approvals a photographic memory. And since Backtrack works passively in the background, even your least techy approvers can’t mess it up.
Okay, But What’s the Catch?
You’ll need Zapier (obviously). Backtrack’s pricing scales with recording hours – but if you’re only capturing key meetings, even startups can swing it. ApproveThis? Its secret weapon is letting external users approve via email without paying for seats. So your client’s CMO can approve the campaign without you buying another license.
The real hurdle? Getting teams to stop forwarding approval emails like it’s 2003. But show them the dashboard with attached recordings, and they’ll come around.
Ready to Stop Losing Approval Context?
If your approval process still relies on people remembering what they agreed to six months ago, you’re basically flying blind. Connecting ApproveThis and Backtrack takes an afternoon, costs less than your monthly coffee budget, and might actually make compliance audits enjoyable (well, less painful).
Start your ApproveThis trial or check out Backtrack’s plans. Or better yet, book a demo and we’ll show you how to set this up while making fun of clunky old approval processes.
Integrate with Backtrack Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Backtrack
Suggested workflows (and their Zapier components) for Backtrack
Create backtracks for new ApproveThis requests
When a new approval request is initiated in ApproveThis, automatically create a new Backtrack recording from a specified time range. This ensures all relevant audio is captured and linked to your approval workflows seamlessly.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create a Backtrack From a Specific Time
Creates a Recording from a start date to an end date using Backtrack
Initiate approval requests for new Backtrack recordings
When a new Backtrack recording is created, automatically submit an approval request in ApproveThis. This ensures recordings are promptly reviewed and approved, aligning with your business workflows and compliance requirements.
Zapier Components

Trigger
New Recording
Triggers when a new recording is backtracked and ready.
Action
Create Request
Creates a new request, probably with input from previous steps.
Generate recordings upon request approval/denial in ApproveThis
Upon an approval or denial decision within ApproveThis, create a new recording with Backtrack that covers a specific duration. This captures essential audio records tied to approval decisions, providing a clear audit trail and context.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create a Backtrack With Any Duration
Creates a Recording with a determined time duration to go back from now using Backtrack
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