ApproveThis manages your BigMailer Integration approvals.

When Approval Chaos Meets Email Marketing

Here's the dirty secret about email marketing: everyone cares about open rates, but nobody talks about the cluster of approvals that happen before the "send" button gets pressed. Legal needs to vet copy. Finance wants budget sign-off. Managers demand final campaign reviews. And somewhere in this mess, your marketing team just wants to hit their quarterly targets.

That's why pairing ApproveThis with BigMailer isn't just another integration – it's a ceasefire in the approval wars. We'll show you how to automate the bureaucratic sludge so your team can focus on what actually matters: sending campaigns that convert.

What Happens When Approval Muscle Meets Email Brains?

BigMailer handles the heavy lifting of email campaigns. ApproveThis handles the politics of getting everyone to agree. Together, they turn this:

"Hey Karen, can you check if the compliance team approved the new subscriber list? Also, did finance sign off on the Black Friday budget? I think Dave from legal wanted to..."

Into this:

*Automated approval workflows handle 23 internal checks* → Campaign sends at optimal time

The Nerd Stuff That Makes It Work

Through Zapier, these two platforms hand off tasks like relay runners:

• New BigMailer contact added? → Auto-create approval request in ApproveThis
• Campaign budget approved? → Unlock corresponding BigMailer automation

Key thing: Approvers only need access to ApproveThis – no extra BigMailer licenses required. This is huge when working with external clients or cross-department teams where you don't want to manage 50+ software seats.

Real-World Scenarios (No Fluff)

Use Case 1: The Compliance Shield

Problem: Your healthcare company can't risk adding unvetted contacts to email lists. Every new subscriber needs legal/compliance review.

Fix:

1. New contact lands in BigMailer
2. Zapier triggers ApproveThis workflow
3. Legal team reviews via email (no login needed)
4. Approved? Contact stays. Denied? Auto-removed in BigMailer

Teams that care: Healthcare, financial services, any org dealing with PHI/PII

Use Case 2: Budget Firewall

Problem: Your e-commerce team keeps blowing past email marketing budgets because "urgent" campaigns bypass finance approvals.

Fix:

1. Team submits campaign in BigMailer
2. ApproveThis calculates spend (using Calculated Fields)
3. If over $5k, auto-routes to CFO
4. Approval unlocks BigMailer sending

Teams that care: Startups scaling rapidly, franchises with centralized budgeting

Department-Specific Wins

Marketing Teams: Stop Being a Human Switchboard

Your job is to optimize CTAs, not chase down VPs for sign-offs. With ApproveThis thresholds:

- Campaigns under $2k auto-approve
- Content using pre-approved templates skip legal review
- Vacation delegation means no waiting for Karen's Bali return

Compliance/Legal: Audit Trail ≠ Paper Trail

Every approval/rejection in ApproveThis includes:

- Timestamp
- Approver comments
- Version history of changes
No more "I never approved that" debates during audits.

Operations: Kill the Status Update Meetings

Real-time dashboards show:

- Which campaigns are stuck in review
- Average approval time per department
- Bottlenecks (Looking at you, legal team taking 72hrs to review a subject line)

Setting This Up Without Losing Your Mind

Step 1: In ApproveThis, build your approval workflow
Pro tip: Use calculated fields to auto-flag high-risk items (e.g., "Contains 'discount'" → requires CEO approval)

Step 2: Zapier connection
- BigMailer triggers (new contact, campaign draft) → ApproveThis actions
- ApproveThis approvals → BigMailer updates

Step 3: Test with a dummy campaign
Critical: Ensure rejection paths work (e.g., denied contact gets tagged in BigMailer, doesn't just vanish)

Why This Isn't Just Another Integration

Most app pairings just move data. This one changes office politics:

- Approval Groups: Force marketing + legal to collaborate on workflow rules upfront, reducing last-minute conflicts
- Conditional Logic: If open rates drop below 15%, auto-escalate campaign changes to CMO
- Email Approvals: Let execs approve via iPhone without another app login

The Bottom Line

Companies between 50-5k employees don't need more software – they need less chaos. ApproveThis + BigMailer via Zapier turns email marketing approvals from a liability into a competitive advantage.

Either you control the approval process, or it controls you.

Get Started Free or schedule a 10-minute demo to see real workflows from companies like yours.