ApproveThis manages your BizRatings Integration approvals.

When Customer Feedback Meets Approval Automation

Let’s cut to the chase: customer reviews drive revenue, but managing them sucks. Between chasing down approvals for refunds, follow-ups, or marketing permissions, most companies lose days (or customers) in email chains. That’s where connecting BizRatings – the survey/review tool that actually gets responses – with ApproveThis, the approval system that doesn’t require a PhD to use – becomes your secret weapon.

Here’s the deal: BizRatings helps you collect authentic customer feedback without begging. ApproveThis automates the “what happens next” part. Together, they turn survey responses into actions instead of spreadsheet entries. No more losing a 5-star review because legal took three weeks to approve using it in an ad. No more angry customers waiting on a refund that’s stuck in accounting limbo.

How This Integration Actually Works (Without the Tech Jargon)

Connect BizRatings to ApproveThis via Zapier, and you’re essentially building an “if this, then that” rule for your business decisions. For example:

• If a customer gives a 1-star survey rating in BizRatings…
• Then ApproveThis automatically pings the right manager to approve a refund, service callback, or whatever your playbook says.

Or:

• If someone leaves a glowing review in BizRatings…
• Then ApproveThis routes it to marketing for approval to use it in ads, complete with legal compliance checks.

The kicker? Approvers don’t need a BizRatings login. Send that refund approval request directly to your CFO’s inbox without another SaaS license. External vendors can approve things via email without getting lost in your internal systems.

Real Companies Using This Combo (And What They’re Saving)

Retail: Killing Refund Delays

A 200-store apparel chain uses BizRatings post-purchase surveys. If a customer rates their experience below 3 stars, ApproveThis:

1. Checks if the order qualifies for an automatic refund (under $50? Approved instantly)
2. Routes higher amounts to regional managers
3. Updates the CRM and sends the customer a status email

Result: Refund approvals dropped from 48 hours to 4. Customer service calls about “where’s my money?” dropped 62%.

SaaS: Turning Reviews into Case Studies Faster

A cybersecurity startup collects client feedback via BizRatings. When a 5-star review mentions specific features, ApproveThis:

1. Alerts the marketing team
2. Routes legal approval for usage rights
3. Notifies sales once it’s approved to use in pitches

Result: Case studies go live in 8 days instead of 45. Sales reps close deals 22% faster using fresh, approved testimonials.

Hospitality: Fixing Service Gaps Before They Go Viral

A hotel group triggers ApproveThis workflows when BizRatings surveys mention:

1. Maintenance issues: Route to facilities + approve budget for repairs
2. Staff complaints: Escalate to HR with priority levels

Result: 89% of issues get resolved before the guest even checks out. No more TripAdvisor horror stories.

The Features You’ll Actually Use (No Fluff)

ApproveThis isn’t just another approval tool. When paired with BizRatings, these features matter:

Email Approvals: Approvers click “Approve” or “Deny” without logging in. Perfect for executives, clients, or vendors who won’t learn a new system.

Thresholds: Auto-approve refunds under $100. Only escalate negative reviews mentioning “lawsuit” to legal. Set it once and forget it.

Vacation Delegation: The VP of Customer Service is in Bali? Requests automatically reroute to their second-in-command. No bottlenecks.

Calculated Fields: Automatically flag reviews where sentiment score drops below 40% OR mentions a competitor. Route accordingly.

Setting This Up Without Losing Your Mind

If you can set up a Slack channel, you can do this:

1. Create a Zapier account (free tier works for testing)
2. Choose BizRatings as the trigger app: “New Survey Response”
3. Add filters: Only trigger if rating is below X, contains keyword Y, etc.
4. Connect ApproveThis as the action app: “Create Approval Request”
5. Map BizRatings data (customer email, comments) to ApproveThis fields
6. Test with real data: Submit a fake survey, see if approval pops up

Total setup time: 23 minutes (yes, we timed it).

Why Your Team Will Stop Ignoring Approval Requests

Customer Support: No more manually forwarding angry emails to managers. Auto-route critical feedback with all context attached.

Marketing: Get legal sign-off on using reviews in ads without 12 back-and-forth emails. Track approvals in one dashboard.

Finance: Set dollar limits for automatic refund approvals. Escalate big-ticket items with full audit trails.

Execs: See real-time reports on how customer feedback is being handled. No surprises during board meetings.

The Brutally Honest Truth About Integrations

Most app integrations are overhyped. This one isn’t. Why?

BizRatings gets you the data customers actually bother to submit. ApproveThis forces your team to act on it. Together, they close the loop between hearing feedback and doing something about it.

Example: A negative review triggers an approval chain that results in a personal apology call from a manager AND a discount offer. Customer retention skyrockets. All because you automated the boring approval steps.

Ready to Stop Letting Feedback Gather Dust?

If you’re using BizRatings, you’re already collecting the data. Now make it useful. ApproveThis doesn’t require a big “implementation” thing – connect via Zapier and start routing approvals today.

Get started with ApproveThis (free 14-day trial) or book a 10-minute demo to see the BizRatings integration live.

P.S. If you’re still manually forwarding survey results to your team, what’s your excuse? Even your grandma uses automation for her crossword puzzles.