ApproveThis manages your BrandWell Integration approvals.

When Lead Generation Meets Decision Automation

Let's cut to the chase: BrandWell turns anonymous website visitors into leads without begging for opt-ins. ApproveThis turns chaotic approval processes into structured workflows without endless Slack threads. Together? They're like caffeine for your revenue engine - pushing deals forward faster while keeping everyone accountable.

The Hidden Cost of Manual Approvals in Marketing

Most teams using BrandWell are focused on the shiny object - the lead gen magic. But what happens after the lead comes in? Deals get stuck waiting for legal sign-off. Pricing exceptions die in email purgatory. Contract approvals take three days because Karen from finance is at a conference.

This integration fixes the unsexy part of sales automation - the human decisions that can't be fully automated but shouldn't take a week either.

How It Works (Without the Tech Jargon)

Connect BrandWell to ApproveThis via Zapier in about 12 minutes. When specific triggers happen in BrandWell (new lead, deal status change, etc.), ApproveThis automatically:

• Routes approval requests to the right people
• Chases slow responders with auto-reminders
• Logs every decision with audit trails

Approvers don't need BrandWell logins - they just click Approve/Reject in email. No new software to learn, no extra licenses to buy.

Real-World Use Cases That Don't Suck

1. Deal Status Changes That Don't Haunt Your Dreams

When a deal moves to "Contract Pending" in BrandWell, ApproveThis automatically:

• Notifies legal to review terms
• Pings sales managers if discount exceeds 15%
• Escalates to CFO for deals over $50k

Who needs this: SaaS companies with tiered pricing, agencies managing client contracts, manufacturers with custom orders.

2. New Lead Vetting That Doesn't Kill Momentum

Enterprise leads from BrandWell trigger approval workflows where:

- Sales directors confirm lead quality
- Compliance checks export restrictions
- Product teams assess custom requests

Real example: A cybersecurity firm reduced lead response time from 48hrs to 4hrs by routing high-value leads through parallel approvals instead of sequential emails.

3. New Deal Accountability That Doesn't Micromanage

Every new BrandWell deal creation can require:

- Manager approval for non-standard terms
- Auto-approval for repeat customers
- Finance verification of payment terms

Cool feature alert: ApproveThis' calculated fields automatically flag deals needing special attention based on your custom rules.

Setup That Won't Make You Want to Swear

1. Create your approval templates in ApproveThis first (think: what needs sign-off for leads/deals)
2. In Zapier, choose a BrandWell trigger (new lead, deal change, etc.)
3. Map BrandWell data to ApproveThis fields
4. Test with a $0 test deal
5. Let it rip

Pro tip: Use ApproveThis' vacation delegation so approvals don't stall when Bob from legal takes paternity leave.

Why This Isn't Just for the Sales Team

Marketing Teams

Get instant approvals for:
- Lead gen offers with pricing disclosures
- Campaign budgets over $10k
- Landing page legal copy

Operations Teams

Automate:
- Vendor contract approvals
- Expense reports for conference spend
- New tool procurement requests

Executive Teams

Finally get visibility into:
- Deal approval bottlenecks
- Most frequent approval types
- Average decision time per department

The Unspoken Advantage: Audit Proofing

Every approval in ApproveThis leaves a paper trail showing:
- Who approved what
- When they approved it
- What data they saw when deciding

Critical for industries like healthcare (HIPAA), finance (SOX), and government contracting.

Common Objections (And Why They're Wrong)

"We just use email approvals."
Cool. How many deals slipped through because someone missed a thread? How many hours spent chasing approvals last quarter?

"Our CRM has approval workflows."
Great. Do external partners have logins? Can it handle multi-department consensus? Does it auto-reassign when people quit?

When You Should Not Use This Integration

- If all your deals are cookie-cutter with zero exceptions
- If you enjoy playing approval detective
- If you think "Where's the approval?" counts as team bonding

Bottom Line

BrandWell catches the fish. ApproveThis filets them without the mess. Together, they turn lead gen into revenue faster than your current "trust the process" Slack channel.

Ready to stop losing deals to approval limbo? Get Started Free or Book a 15-Min Demo.