ApproveThis manages your Buzz Integration approvals.

When Sales Velocity Meets Approval Reality

Let's be real - your sales team lives in Buzz because it gets deals done. Sequences, emails, calls - it's the engine room of your revenue machine. But here's the problem nobody talks about: every time your closers need to get approval for a discount, special offer, or custom contract, everything grinds to a halt.

ApproveThis isn't just another approval tool. It's the missing layer that keeps Buzz's sales momentum going by automating the bureaucratic stuff that makes reps hate their jobs. Think of it like giving your sales ops team robotic arms that handle all the internal paperwork while your closers keep doing what they do best.

Why This Combo Actually Makes Sense

Buzz tracks every email open, call attempt, and reply - but approvals? Those still live in Slack threads, lost emails, or that one spreadsheet from 2022. ApproveThis plugs directly into Buzz's activity through Zapier, turning critical moments into structured approval workflows without making your team learn new software.

Here's what changes:

• Approvers don't need Buzz licenses - Your legal team isn't in Buzz. Now they don't need to be.
• Deal-specific context stays attached - No more "Which client is this for?" follow-ups

We've seen manufacturing companies using this combo to approve custom part orders 68% faster, and marketing agencies finally getting client sign-offs without 17 revision emails.

Real Use Cases That Don't Suck

1. When Big Deals Need Big Discounts (Without Big Drama)

Scenario: Your AE just got a reply in Buzz asking for 20% off the enterprise plan. Normally, this would trigger:

→ Slack message to manager
→ Email to finance
→ Wait 3 days
→ Lose deal to competitor

With the integration:

1. Buzz detects the reply
2. ApproveThis auto-creates approval request with deal details
3. Finance gets email with one-click approve/deny
4. AE gets instant notification in Buzz

Actual result from a HVAC parts supplier: Reduced discount approval time from 72 hours to 19 minutes. No, that's not a typo.

2. Client Contracts That Don't Require a PhD to Track

Marketing agencies love this one. When a new client message comes into Buzz with "Let's move forward":

- Auto-generate contract approval workflow
- Route to legal + account director
- Attach latest scope doc automatically
- Approvers see all Buzz message history in context

Bonus: Use approval thresholds so small contracts auto-approve while big ones get proper scrutiny. Because your legal team has better things to do than approve $500 blog posts.

3. Partner Onboarding That Doesn't Make You Want to Cry

When a new partner accepts their invite in Buzz:

→ Auto-check against CRM for existing relationships
→ Route approval to partnership lead
→ Sync approved partners to HubSpot/CRM automatically

A cybersecurity firm we work with used this to cut partner onboarding from 2 weeks to 2 days. Their partnership lead actually took a vacation for the first time in 3 years.

Setup That Won't Make You Call IT

If you can make toast, you can set this up:

1. Connect Buzz to Zapier (takes 2 minutes - here's how)
2. Pick your trigger (new message, reply, etc.)
3. Map Buzz fields to ApproveThis template
4. Set who needs to approve what

Pro tip: Start with one workflow (like discount approvals) before going all-in. Most teams see value in under 48 hours.

Features Your Team Will Actually Use

Beyond the basics, here's what makes this combo work when other tools fail:

Email approvals that don't look like garbage: Approvers get clean, mobile-friendly emails with all context from Buzz. No login required.

Escalation paths that work: If your CMO ignores the approval request? It automatically bumps to their VP after 12 hours. No awkward Slack pings.

Vacation coverage that doesn't require a PhD: Approvers out? Delegates get auto-assigned. No dropped requests.

Who Actually Benefits From This?

Sales Ops Teams:

Finally get visibility into approval bottlenecks. That "special pricing" report the CFO keeps asking for? It auto-generates now.

Field Sales Managers:

Approve discount requests between customer meetings without jumping through hoops. Real example: A medical device rep approved a $250K quote from the airport lounge using just email.

Channel Managers:

Automate partner deal registrations and MDF approvals directly from Buzz activity. One distributor reduced approval follow-ups by 80%.

The Bottom Line (No Fluff)

If your sales team uses Buzz but keeps getting stuck in approval purgatory, this integration isn't just "nice to have." It's the difference between hitting quota and watching deals rot in pipeline.

ApproveThis doesn't replace Buzz - it makes it work better for companies that have outgrown ad-hoc approvals. The best part? Approvers don't need another login. They can approve via email like normal humans.

Ready to stop losing deals to internal bureaucracy? Get started with ApproveThis or schedule a 15-minute demo that shows exactly how it works with Buzz.

P.S. If you're still managing approvals through email chains or Slack, we need to talk. Your future self will thank you.