
ApproveThis manages your Chat Agents Integration approvals.
April 17, 2025
Integration Category: Customer Support
When Live Chat Meets Approval Automation
Let’s be real: nothing kills momentum faster than a hot lead sitting in purgatory waiting for someone to click “approve.” Chat Agents gives you 24/7 human-powered live chat to capture leads. ApproveThis gives you the muscle to actually do something with those leads without playing email tag with five managers. Connect them through Zapier, and you’ve got a system where urgent requests actually get handled like they’re urgent.
Why This Combo Works for Mid-Sized Companies
Most teams between 50-5,000 employees aren’t tiny startups anymore, but they’re not massive enterprises either. You need tools that:
- Handle complex approval chains without IT involvement
- Don’t force external partners to learn new software
- Actually work with the apps you’re already using
ApproveThis tackles the first two by letting you build multi-step approvals that non-technical people can manage, with approvers who only need email. Chat Agents handles the live chat heavy lifting. Zapier stitches them together so approvals trigger automatically when specific chat events happen.
Real-World Use Cases (No Fluff)
1. Instant Lead Qualification for Sales Teams
Scenario: A manufacturing company uses Chat Agents to handle inbound requests from contractors. Their sales team only wants leads ordering $50k+ in materials.
The Fix: New chats triggering over $50k in potential revenue auto-create an ApproveThis request. Sales directors get an email they can approve/reject in two clicks. Approved leads go straight to the CRM; rejected ones get automated follow-up.
Why It Works: ApproveThis’ calculated fields automatically check order value against your thresholds. No more spreadsheet gymnastics.
2. Escalating Customer Discount Requests
Scenario: A SaaS company’s support team gets 20+ daily chat requests for custom discounts. They need manager approval but hate constant Slack pings.
The Fix: When a Chat Agents conversation includes “discount” or “pricing,” ApproveThis routes the request based on discount percentage. Under 10%? Auto-approved. Over 10%? Goes to the right manager tier via email.
Bonus: ApproveThis’ vacation delegation means no “OOO” bottlenecks. Out-of-office approvers get covered automatically.
Setting This Up Without Losing Your Mind
If you can build an IKEA shelf, you can handle this:
- Zapier Account: Free tier works fine to start
- Connect Chat Agents: Use their Zapier integration (takes 2 minutes)
- Map to ApproveThis: Choose triggers like “New Chat Lead” or “Lead Update”
- Test With Real Data: Send a test chat through Chat Agents, watch the approval pop in ApproveThis
Pro tip: Start with one workflow (like high-value lead approvals) before scaling to 10+ processes.
Department-Specific Wins
Sales Teams: Stop Leaving Money on the Table
When your chat operators can’t approve custom deals, you lose leads to competitors who move faster. With ApproveThis:
- Field reps get immediate yes/no on price exceptions during live chats
- Approval chains automatically adjust based on deal size
- All decisions sync back to your CRM with timestamps
Customer Support: Reduce Escalation Time by 60%+
Support teams using Chat Agents often need manager input for:
- Refund approvals over $X
- Custom contract terms
- Service credits
ApproveThis lets you set escalation rules so only relevant managers get pinged. No more CC’ing the entire leadership team on every request.
Finance Teams: Audit Trails That Don’t Suck
Every approval in ApproveThis includes:
- Who approved/rejected
- Exact time stamps
- Comments from approvers
- Original chat transcript from Chat Agents
Month-end reporting becomes a 10-minute export instead of a forensic audit.
Features You’ll Actually Use
We’re not here to sell you on AI buzzwords. Here’s what matters:
Email-Based Approvals: Approvers don’t need another login. They click “Approve” in their Gmail, and it’s done.
Conditional Routing: Under $1k? Auto-approve. Over $1k but under $5k? Send to department head. Over $5k? CFO gets it. Set it once and forget it.
Real-Time Tracking: See every pending request color-coded by urgency. No more “Where are we on the Acme Corp request?”
Common Objections (And Real Answers)
“We already use [Other Tool] for approvals.”
Cool. Does it connect to live chat data without custom code? Can external partners approve without buying licenses? Didn’t think so.
“Our process is too complicated.”
Good. ApproveThis handles 15-step approvals with parallel paths and conditional logic. If you can whiteboard it, we can automate it.
Bottom Line
If you’re using Chat Agents, you care about real-time customer connections. ApproveThis makes sure those connections don’t get stuck waiting for someone’s inbox permission. It’s not about replacing human decisions – it’s about making those decisions happen at the speed of chat.
Next Step:
Book a 12-minute demo to see how approval workflows would work with your Chat Agents setup. Or start a free trial and connect your first Zap in under an hour.
Integrate with Chat Agents Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Chat Agents
Suggested workflows (and their Zapier components) for Chat Agents
Create approval requests for new chat leads
Use this integration to automatically forward new chat leads to your approval system. When a new chat lead is detected in Chat Agents, an approval request is generated in ApproveThis to review and validate the lead. *Note: Customize the request details in ApproveThis for optimal results.*
Zapier Components

Trigger
New Chat Lead
Triggers when there's a new chat lead.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for updated chat leads
Use this integration to promptly review chat lead updates. When an existing lead is updated in Chat Agents, an approval request is generated in ApproveThis for confirmation and further review. *Note: Adjust the approval parameters to suit your verification needs.*
Zapier Components

Trigger
Chat Lead Updates
Triggers when an existing lead is updated.
Action
Create Request
Creates a new request, probably with input from previous steps.
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