ApproveThis manages your Chirpley Integration approvals.

Two Tools, One Powerful Connection

When you connect ApproveThis – the approval workflow automation platform – with Chirpley's SMS-powered marketing tools through Zapier, you create a decision-making engine that moves at the speed of modern business. This integration isn't about shuffling data between apps; it's about eliminating bottlenecks in campaigns, expenses, and client communications while maintaining rigorous oversight.

Why This Integration Matters

Marketing teams using Chirpley for SMS campaigns and contact management often hit roadblocks when needing internal sign-offs. Traditional approval processes create delays that kill campaign momentum. ApproveThis removes those friction points through:

• Automatic request routing based on campaign type or budget
• Real-time status updates visible to both marketing and finance teams

Meanwhile, Chirpley adds value by triggering SMS notifications when approvals are pending or completed – keeping remote teams and external partners in the loop without email overload.

Real-World Workflows That Deliver Results

Campaign Launch Accelerator

For agencies managing multiple client accounts, every delayed approval risks missing launch windows. Here's how the integration works:

1. A new SMS campaign is built in Chirpley
2. Zapier automatically creates an ApproveThis request with campaign details
3. Legal reviews compliance, finance checks budgets
4. Upon approval, Chirpley immediately activates the campaign

Example: A healthcare marketing team reduced their compliance review cycle from 72 hours to 4 hours using this exact flow.

Expense Approval Automation

Field marketing teams often submit last-minute expenses through Chirpley after events. The integration:

- Flags expenses over $500 for manager review
- Automatically approves expenses under $100
- Sends SMS receipts to vendors upon approval
One retail company cut their expense processing costs by 40% using threshold-based auto-approvals.

Client Status Updates

When external clients need approval visibility without Chirpley access:
ApproveThis sends email approvals to clients
Approved campaigns trigger Chirpley SMS updates to client stakeholders
Denied requests auto-generate resubmission instructions via SMS
A B2B SaaS company uses this to maintain client transparency while keeping their Chirpley seat count lean.

Technical Setup Made Simple

1. Create a Zapier account if you don't have one
2. Choose your trigger event in Chirpley (new campaign, expense, etc.)
3. Select ApproveThis as the action app
4. Map Chirpley data fields to your approval template
5. Test with $0-budget campaigns first

Pro Tip: Use ApproveThis' calculated fields to auto-flag campaigns exceeding quarterly budgets before routing for approval.

Team-Specific Benefits

Marketing Teams

Reduce campaign launch delays by 68% (based on customer data) while maintaining compliance through structured approval chains. The vacation delegation feature ensures summer campaigns don't stall when managers are OOO.

Finance Departments

Real-time visibility into pending marketing expenses without manual Chirpley reports. Approval thresholds automatically handle routine expenses, freeing staff for strategic analysis.

External Partners

Agency clients approve campaign variants via email without needing Chirpley logins. Approved campaigns appear in their Chirpley dashboard within minutes, not days.

Beyond Basic Approvals

While the Zapier integration handles core workflows, combining these platforms unlocks advanced capabilities:

Compliance Auditing: Every ApproveThis decision logs detailed rationale that attaches to Chirpley campaign records – crucial for regulated industries.

Dynamic Budget Allocation: Use ApproveThis' calculated fields to adjust campaign spending limits based on Chirpley's performance data from previous quarters.

Multi-Language Support: Send approval requests in approvers' native languages through Chirpley's SMS templates while keeping audit trails in English.

Common Implementation Mistakes

✖ Mapping all Chirpley users as ApproveThis license holders (external approvers only need email access)
✔ Using approval groups for cross-functional reviews (legal + finance + marketing simultaneously)
✖ Ignoring Chirpley's message templates for status updates
✔ Setting up escalation rules for time-sensitive holiday campaigns

Getting Started

1. Sign up for ApproveThis (14-day free trial)
2. Connect your Chirpley account
3. Use Zapier's pre-built template for campaign approvals
4. Schedule a live demo to see enterprise-grade workflows

This integration works because it respects how marketing teams actually operate – moving fast while maintaining necessary controls. By handling the approval bureaucracy automatically, you free creatives to focus on campaigns that drive revenue rather than chasing signatures.