ApproveThis manages your CleverReach Integration approvals.

Let’s be real – email marketing moves fast. Between crafting campaigns, managing lists, and tracking unsubscribes, the last thing you need is a bottleneck in your approval process. That’s where ApproveThis steps in to partner with CleverReach. Together, they turn “waiting for feedback” into “done and deployed” without the endless email chains or missed Slack messages.

Why This Combo Works

CleverReach handles the heavy lifting of email campaigns. ApproveThis handles the politics of getting everyone to sign off. Connect them through Zapier, and you’ve got a system where:

• Campaigns get reviewed by the right people before they hit send
• Unsubscribes trigger real process improvements, not just spreadsheet entries
• Approval statuses automatically update your subscriber lists

For companies between 50-5,000 employees, this isn’t about adding more tools – it’s about making your existing tools actually talk to each other.

Use Case 1: Killing Campaign Approval Delays

Your marketing team just built a killer Black Friday campaign in CleverReach. Legal needs to check the fine print. The CMO wants final say on the subject line. Normally, this means chasing people across three time zones.

How it works now: New CleverReach campaign → Zapier triggers ApproveThis → Routes to legal, then CMO → Auto-sends when approved.

Who benefits:

E-commerce teams: Seasonal campaigns go live 2-3 days faster by eliminating “Where are we on this?” meetings.

Agencies: Clients approve drafts directly via email (no CleverReach logins required) with tracked changes.

Use Case 2: Approval-Driven Subscriber Lists

Your sales team closes a enterprise deal that requires executive-level reporting. Every new contract approval should add key stakeholders to a VIP newsletter list in CleverReach.

How it works now: Contract approved in ApproveThis → Zapier adds execs to “Board Updates” list → CleverReach tags them for monthly reports.

Who benefits:

Nonprofits: Automatically add major donors to impact update lists when their gift is approved.

Education: Board members get added to compliance newsletters the minute budgets are signed off.

Use Case 3: Fixing Leaky Lists (Without the Guilt)

Someone unsubscribes from your product newsletter. Instead of just losing a lead, ApproveThis forces a quick post-mortem.

How it works now: CleverReach detects unsubscribe → Zapier creates ApproveThis task → Marketing lead reviews content + timing → Updates campaign strategy.

Who benefits:

Retail: Spot patterns when loyalty program emails get unsubscribes after shipping delays.

SaaS: Trigger a customer success check-in when trial users opt out of nurture emails.

Bonus Features You’ll Actually Use

ApproveThis isn’t just about moving requests from A to B. When connected to CleverReach:

Approval thresholds: Auto-approve campaigns under $5k budget? Done. Anything higher goes to the CFO.

Vacation coverage: Your CMO’s hiking in Patagonia? Approval tasks auto-reassign so campaigns don’t stall.

Calculated fields: Show ROI estimates within approval requests using CleverReach’s engagement data.

Setting This Up Without the Headache

1. Zapier account: Free tier works if you’re under 100 tasks/month.
2. Connect CleverReach: Authenticate with your admin credentials.
3. Choose triggers: “New campaign” or “unsubscribe” events from CleverReach.
4. Map to ApproveThis: Set which teams get which requests, add conditional logic.
5. Test with real data: Send a draft campaign through the workflow.

Total setup time: 23 minutes (we timed it).

Why Your Teams Will Care

Marketing: Less herding cats, more A/B testing. Approval statuses sync back to CleverReach as custom fields.

Compliance: Every approved campaign auto-archives with a digital paper trail. No more “Who approved this?!” fire drills.

Operations: See which departments cause delays with ApproveThis’ analytics. Export to CleverReach as performance notes.

No, Really – The License Thing Matters

Your external partners (agencies, contractors, client stakeholders) can approve campaigns via email without needing CleverReach seats. ApproveThis handles the authentication, so you’re not paying for 20 extra logins just for quarterly reviews.

What This Isn’t

Not a replacement for your CRM. Not a design tool. It’s the glue between your email platform and the people who need to say “yes.” Less status meetings, fewer typos in live campaigns, zero excuses for missing deadlines.

Next Steps That Don’t Suck

If your CleverReach campaigns have ever been held up by an AWOL approver, or if unsubscribes feel like a black hole, we’ve got you. Book a 12-minute demo to see the integration live, or start a free trial and connect your first Zap in under an hour.

PS: If you’re reading this while waiting for someone to approve a campaign, we feel you. Hit that demo link.