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Communities CRM Integration

ApproveThis manages your Communities CRM Integration approvals.

April 17, 2025

Integration Category: Crm

When Approval Management Meets Real Estate CRM

Let's cut to the chase: real estate teams using Communities CRM already know how to nurture leads. What they don't love is chasing down signatures for commission approvals, waiting days to greenlight hot listings, or losing deals because someone's stuck in a approval black hole. That's where ApproveThis comes in – not as another tool to manage, but as the missing layer that turns your CRM into a decision-making engine.

We're talking about connecting Communities CRM's AI-powered lead management with ApproveThis' no-nonsense approval automation through Zapier. No coding, no complex setups – just fewer bottlenecks between your team and closed deals.

Why This Combo Works for Mid-Sized Real Estate Teams

Most CRMs handle the what of customer relationships. ApproveThis handles the who says so. When you connect them:

  • Brokers get instant visibility into approval status without leaving Communities CRM
  • Agents stop losing weekend listings waiting for manager sign-offs
  • Transaction coordinators automatically route compliance docs to the right parties

And here's the kicker: external partners (title companies, inspectors, even clients) can approve directly via email without needing a Communities CRM login. No more paying for extra seats just to collect a signature.

Four Ways This Integration Actually Gets Used

1. New Lead? Automatic Approval Chains

Picture this: A first-time homebuyer submits a lead form at 8 PM. Normally, your agent waits until morning to get broker approval. With the integration:

→ Lead hits Communities CRM → Zapier triggers ApproveThis → Broker gets SMS/email approval → Deal moves forward before coffee brews.

Who needs this: Teams where new leads require manager vetting before assignment. Especially useful for high-volume investor leads or dual-agency situations requiring legal checks.

2. Approved Requests = Instant CRM Entries

Reverse the flow: When your operations team approves a new vendor contract in ApproveThis, Zapier auto-creates a lead in Communities CRM for follow-up. Perfect for:

- Property management companies onboarding new service providers
- Mortgage brokers tracking approved loan modifications
- Teams requiring compliance checks before lead creation

3. Updated Leads Trigger Re-Approvals

Ever had an agent change a listing price without broker sign-off? The integration can:

→ Detect price changes in Communities CRM → Require re-approval if over threshold → Update CRM status only after confirmation

Real example: A Sacramento brokerage uses this to prevent accidental under-pricing of luxury listings. Their rule? Any price drop over 5% needs managing broker approval.

4. From Internal Approvals to Client-Facing Actions

ApproveThis isn't just for internal ops. Connect it to Communities CRM to:

- Get client e-signatures on CMA reports directly from CRM records
- Require buyer approvals before scheduling showings
- Automate referral fee agreements between agents

Features That Matter in Real Estate

While the Zapier integration does the heavy lifting, these ApproveThis features get specific love from real estate teams:

Approval Thresholds (No More Micromanaging)

Set it and forget it: Auto-approve listing agreements under $500K, but require broker review over that amount. Escalate only when needed.

Vacation Coverage That Actually Works

Broker going fishing? ApproveThis automatically reroutes approvals to their designated second-in-command. No expired deals.

Calculated Fields for Smarter Decisions

Automatically flag deals where commission split ratios exceed company policy, or where estimated closing costs don't match loan types. Approval isn't just about permission – it's about validation.

Setting It Up Without the Headache

If you can send an email, you can set this up:

  1. Create Zapier account (free tier works for testing)
  2. Connect Communities CRM and ApproveThis as apps
  3. Choose trigger (e.g., "New Lead in Communities CRM")
  4. Map key fields: Lead price → Approval amount, Agent → Approver, etc.
  5. Test with a $1 deal to confirm flows

Pro tip: Use ApproveThis' calculated fields to auto-add markup percentages or commission splits based on CRM data. Saves 2-3 steps per approval.

Who Benefits Beyond the Obvious

Mortgage Teams: Compliance Without Papercuts

Loan officers using Communities CRM can:

- Require dual approvals for high-risk loans
- Automate FHA vs conventional loan checklists
- Track approval times per underwriter (hello, accountability)

Property Managers: Approval Chains That Make Sense

Maintenance requests from Communities CRM can route approvals based on:

- Cost ($500 handyman vs $15k roof repair)
- Vendor type (pre-approved vs new)
- Tenant history (repeated requests get escalated)

Commercial Brokers: Keep Big Deals Moving

Approval groups ensure all stakeholders (investors, attorneys, lenders) sign off in order, with full audit trails. No more "I thought they approved it!" with $2M on the line.

Common Objections (And Real Answers)

"We already have DocuSign for this."
Cool – so use it for final signatures. ApproveThis handles the 10 internal approvals needed before something reaches DocuSign.

"Our CRM has basic approval features."
Communities CRM is great at lead management. But when you need multi-level approvals with conditional logic, vacation coverage, and cross-app tracking? That's where specialty tools win.

"We're too small for automation."
If you have more than 5 agents and lose at least one deal a month to approval delays, this pays for itself. Literally.

Getting Started Without the Sales Fluff

Try this today:

1. Grab a free ApproveThis trial
2. Connect to Communities CRM via Zapier (15-minute setup)
3. Automate one approval process (new listings, contract revisions, etc.)
4. See how many "Where are we on this?" emails you avoid

Or if you'd rather have a human show you the ropes, book a 10-minute demo. We'll skip the PowerPoint and show actual real estate workflows.

The Bottom Line for Growth-Focused Teams

ApproveThis isn't replacing your CRM – it's making sure deals actually move through it. When approvals take hours instead of days, agents close more, brokers sleep better, and clients stop wondering why everything real estate takes so damn long.

Final thought: If your current approval process involves more than two "Check if X approved it" emails, you're already losing money. Time to fix that.

🥳

Integrate with Communities CRM Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for Communities CRM

Suggested workflows (and their Zapier components) for Communities CRM

Create approval requests for new communities crm leads

When a new lead is created in Communities CRM, this integration sends the lead information as an approval request to ApproveThis. *Note: Ensure lead data is correctly mapped to the approval fields.*

Zapier Components

Communities CRM Logo

Trigger

New Lead

Triggers when a new lead was created inside Rainmaker.

Action

Create Request

Creates a new request, probably with input from previous steps.

Create leads for approved requests

When an approval request is completed in ApproveThis, this automation creates a new lead in Communities CRM. *Note: Verify that approval outcomes are correctly captured and mapped.*

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

Communities CRM Logo

Action

Create Lead

Create a New Lead

Create approval requests for updated leads

When a lead is updated in Communities CRM, this integration sends an approval request to ApproveThis for further review. *Note: Confirm mapping of updated lead fields to approval criteria.*

Zapier Components

Communities CRM Logo

Trigger

Update Lead

Triggers when a lead was updated inside the Rainmaker.

Action

Create Request

Creates a new request, probably with input from previous steps.

Create leads for new approval requests

When a new approval request is initiated in ApproveThis, this automation creates a lead in Communities CRM. *Note: Review approval settings to ensure accurate lead generation.*

Zapier Components

Trigger

New Request

Triggers when a new approval request workflow is initiated.

Communities CRM Logo

Action

Create Lead

Create a New Lead