ApproveThis manages your Crazy Egg Integration approvals.

When Data Meets Decisions

Let’s cut through the noise: You’re using Crazy Egg to see where visitors click, scroll, and bail on your site. But what happens after you’ve got those heatmaps and survey results? If your next move involves chasing down approvals through email chains or Slack threads, you’re leaving money on the table. That’s where ApproveThis comes in – it’s the missing link between seeing what’s broken and actually fixing it.

Why This Combo Doesn’t Suck

Most companies treat analytics and approvals like separate universes. Crazy Egg shows you the problems, ApproveThis gets shit done about them. Together through Zapier, they turn “Hmm, that page is underperforming” into “Approved: Redesign goes live Tuesday.” No more analysis paralysis.

Real-World Wins

A 200-person e-commerce company used this integration to slash their “insight-to-action” time from 3 weeks to 48 hours. Their process? Crazy Egg flags a checkout page drop-off → Zapier pings ApproveThis → stakeholders approve the redesign → devs get the green light without a single meeting.

Use Cases That Actually Matter

1. Goal Conversions That Convert

When Crazy Egg fires a Goal Conversion trigger (someone bought the thing, signed up, etc.), ApproveThis can:

• Auto-create approval requests for post-purchase follow-ups
• Route conversion data to finance for commission approvals

Example: Marketing teams at SaaS companies use this to instantly approve free trial extensions for users who hit specific engagement goals but didn’t convert.

2. Survey Responses That Get Responses

Every time Crazy Egg’s Survey Question Response trigger fires, ApproveThis:

• Creates prioritized UX change requests based on user sentiment
• Routes bug reports from surveys directly to engineering leads

Example: A retail company auto-approves 20% discount codes for customers who report checkout issues, cutting support tickets by 40%.

Features That Make This Work When People Don’t

ApproveThis isn’t just another approval tool – it’s built for real companies where people take vacations, budgets change, and lawyers need to butt in:

Approval Thresholds

Auto-approve minor UX changes (like button color tests) under $500, but escalate anything affecting checkout flows to the CMO. Because micromanaging is for startups that fail.

Vacation Delegation

Your design lead’s on PTO? Requests automatically reroute to their second-in-command. No more “Waiting on Diane” statuses.

Email-Based Approvals

External agencies can approve Crazy Egg experiments directly from their inbox. No logins, no training, no “I didn’t see the notification” BS.

Who Actually Benefits

Marketing Teams

Stop begging for budget approvals on A/B tests. Route high-performing Crazy Egg experiments directly to the CFO with revenue impact data baked in.

UX Teams

Turn session recordings into actionable tickets. If 50+ users struggle with your new feature, auto-create an approval request for emergency redesign resources.

E-Commerce Managers

When Crazy Egg shows abandoned carts spiking, instantly approve limited-time shipping discounts – without waiting for tomorrow’s standup.

Setup That Doesn’t Need IT

We’re talking 15 minutes, not 15 tickets with your engineering team:

1. Connect Crazy Egg and ApproveThis via Zapier
2. Choose your trigger (Goal Conversion, Survey Response, etc.)
3. Map Crazy Egg data to ApproveThis fields
4. Set approval rules (who needs to sign off on what)

Pro tip: Use ApproveThis’ Calculated Fields to auto-flag requests needing legal review based on survey response keywords.

The Bottom Line

Crazy Egg tells you where your website sucks. ApproveThis fixes it before your competitors even notice. Together, they turn analytics into action items that don’t die in committee.

Why This Beats “Better” Tools

Enterprise platforms want you to pay $50k/year so every approver needs a license. With ApproveThis, your agency partners and execs approve directly from email – no new logins, no added costs.

What You’re Losing By Waiting

Every day without this integration means:

• Valuable Crazy Egg data aging in dashboards
• Developers waiting for approvals instead of fixing
• Marketing opportunities expiring in Slack purgatory

Ready to approve actual progress? Book a 10-minute demo or start a free trial. We won’t make you sit through a sales song and dance.