ApproveThis manages your Delighted Integration approvals.

Stop Letting Feedback Fall Through the Cracks

Let's cut to the chase: customer feedback without action is just digital clutter. That's where ApproveThis and Delighted come in - like peanut butter and jelly for teams tired of decision-making limbo. When you connect these two through Zapier, you're not just automating workflows. You're creating a closed-loop system where customer insights actually get decisions made about them. No more "We'll circle back on that NPS score" emails haunting your Slack channels.

What Happens When Approval Workflows Meet Real-Time Feedback

Delighted's strength? Capturing those "Aha!" and "Oh crap" moments from customers. ApproveThis's jam? Making sure someone actually does something about them. Together, they solve the two biggest problems in mid-sized companies:

• Feedback that gets collected but never acted upon
• Decisions that get discussed but never finalized

Here's the kicker: ApproveThis approvers don't need Delighted licenses. Perfect for when you need legal to review a customer complaint resolution but don't want to pay for another SaaS seat.

Real-World Use Cases That Don't Suck

1. From Survey Response to Action in 3 Clicks

Picture this: A restaurant chain uses Delighted's SMS surveys. When someone rates their burger experience a 2/10, Zapier automatically:

1. Creates an ApproveThis request with survey details
2. Routes it to the regional manager and QA team
3. Triggers a follow-up coupon approval if denied

Meanwhile, the marketing team's automatically adding approved respondents to their loyalty program. No spreadsheets. No "Did you see that angry Yelp review?" slack messages.

2. Approval Requests That Feed Your CRM

Manufacturing companies love this one: Every time procurement approves a new vendor request in ApproveThis, Zapier adds them as a Delighted contact. Now when you onboard that $5M parts supplier? They automatically get a 30-day check-in survey. It's like planting decision trees that grow customer insights.

3. Unsubscribe Notifications That Actually Matter

When a high-value client opts out of surveys, Delighted triggers an ApproveThis workflow requiring sales, account management, and execs to acknowledge it. No more "Wait, when did Acme Corp stop responding?" surprises during quarterly reviews.

Setting This Up Without Losing Your Mind

Here's the 4-step process even your least techy PM can handle:

Step 1: In Zapier, choose Delighted as your trigger app (pick "New Response" or "New Unsubscribe")
Step 2: Select ApproveThis as your action app ("Create Request" or "Update Workflow")
Step 3: Map Delighted's survey data to ApproveThis fields (protip: use calculated fields for urgency scoring)
Step 4: Activate and test with a $10 Starbucks gift card approval request

Total setup time? About 15 minutes if you ignore Slack. 45 if you don't.

Which Teams Get the Biggest Win?

Customer Support

Automatically escalate negative feedback requiring manager approval for compensation offers. Approval thresholds mean $50 credits get auto-approved while $500 ones hit the VP's inbox. No more overdraft fees from overzealous reps.

Product Teams

Every "Feature Request" survey response becomes a prioritized backlog item... after approval from engineering leads. Use approval groups to make devs, designers, and PMs all weigh in before something hits Jira.

Marketing

Automate survey incentive approvals. When someone completes a Delighted survey, trigger an approval for that $5 Amazon gift card. Set thresholds so 100 approvals/month get auto-approved, but 101 requires CFO sign-off. Budget guardianship made simple.

Why This Isn't Just Another Integration

Most Zapier connections just move data. This one moves decisions. With ApproveThis's vacation delegation, critical feedback doesn't stall because Karen from accounting is hiking the Alps. Delighted's real-time NPS becomes real-time action items.

The magic happens in conditional logic. Example: route all detractors (scores 0-6) to customer success managers for immediate approval to intervene, passives (7-8) to weekly review queues, and promoters (9-10) to automated referral program approvals.

The Bottom Line

Companies between 50-5000 employees don't have time for "We'll deal with it later." By connecting ApproveThis and Delighted, you're essentially installing guardrails between customer insights and actual business decisions. The kind that prevent organizational faceplants while keeping momentum.

Approval workflows become customer feedback actuators. Survey responses transform into accountable action items. And everyone from interns to VPs stays looped in without endless meetings.

Your Move

Here's where you decide: Keep screenshotting Delighted dashboards into Slack and hoping someone notices, or make feedback resolution someone's actual job responsibility. Book a demo to see how approval automation works, or grab a free trial and connect your Delighted account in the time it takes to microwave popcorn.

Pro tip: The companies getting this right are the ones where "We act on feedback" isn't just a careers page bullet point. Be one of them.