ApproveThis manages your Delivra Integration approvals.

Why This Integration Isn’t Just Another Zapier Gimmick

Let’s cut through the noise: most software integrations promise efficiency but deliver extra steps. This isn’t that. When you connect ApproveThis (your approval sheriff) with Delivra (your marketing automation workhorse) through Zapier, you’re not just linking apps – you’re building a direct pipeline between decision-making and execution. For companies juggling marketing campaigns, customer journeys, and internal approvals, this combo turns “waiting for sign-off” from a productivity killer into a non-issue.

The Nuts and Bolts Without the Fluff

ApproveThis handles the bureaucratic stuff – multi-step approvals, budget thresholds, delegation when Karen from accounting takes her third cruise this year. Delivra does the marketing heavy lifting – email sequences, lead nurturing, cart abandonment campaigns. Together via Zapier? They automate the handoff between “We need to run this promo” and “Approved – launch it yesterday.”

Key Benefits That Don’t Require a Buzzword Dictionary

• No more approval black holes: Track every marketing request like a FedEx package
• License budget saver: Approvers only need ApproveThis access, not Delivra seats
• Real-world speed: Cut campaign launch times from days to hours
• Paper trail paradise: Every decision automatically logs in both systems

Use Cases That Actually Move Needles

1. Order Approvals That Don’t Kill Momentum

The Problem: New orders in Delivra sit waiting while someone tracks down the VP’s signature.
The Fix: Auto-create ApproveThis requests for every new order with product details and customer history.
Who Cares: E-commerce teams tired of customers canceling during approval limbo. Example: A mid-sized outdoor gear retailer reduced order processing time by 62% by linking Delivra orders to conditional approval thresholds.

2. Contact List Governance That Doesn’t Require a Committee

The Problem: New leads get added to campaigns without compliance checks.
The Fix: Trigger approval workflows when new contacts hit specific criteria (high-value accounts, international leads).
Who Cares: Healthcare marketers needing HIPAA-compliant reviews before adding contacts. A medical device company automated 80% of their contact approvals while maintaining strict compliance.

3. Abandoned Cart Rescues That Feel Less Desperate

The Problem: Carts get abandoned, marketing panics, sends generic 10% off emails.
The Fix: Create tiered approval requests based on cart value – instant approval for $100, manager review for $500+, CFO sign-off for $5k+.
Who Cares: B2B companies where a single abandoned cart could be a $50k deal. An industrial parts supplier recovered 27% more high-value carts using approval-based discount strategies.

4. Campaign Launches That Don’t Require PowerPoints

The Problem: Marketing creates brilliant campaigns that die in legal/compliance review purgatory.
The Fix: Route all new Delivra campaigns through ApproveThis with parallel legal/sales/executive approvals.
Who Cares: Financial services firms needing multi-department sign-offs. A regional bank slashed campaign approval times from 11 days to 38 hours.

Setup That Won’t Make You Call IT

1. Create your Zap
2. Choose Delivra triggers (new order, contact, cart, etc.)
3. Connect ApproveThis actions (create request, apply thresholds)
4. Test with a real request – we suggest approving a pizza order
Total setup time: Less than your last team meeting about improving efficiency

Department-Specific Wins That Might Get You Promoted

Marketing Teams: Approval-to-Launch in One Caffeine Hit

Stop begging for sign-offs on campaign changes. When Delivra detects a performance dip, auto-route adjustment requests through ApproveThis with calculated ROI projections. By the time you finish your cold brew, legal’s already signed off.

Operations: The CC: Email Killer

Replace “Just checking in on this approval” follow-ups with real-time tracking. Every Delivra-triggered request shows exact approval stage, hold-ups, and next steps. Bonus: Vacation delegation means approvals never wait for OOO responders.

Finance: Budget Control Without Being the Bad Cop

Set approval thresholds that auto-approve routine expenses but flag overspend. When Delivra detects a high-value order, ApproveThis routes it through proper channels before anyone makes promises you can’t keep.

The Unsexy Features That Actually Matter

• Email approvals: Approvers can reject terrible ideas directly from their inbox
• Calculated fields: Auto-flag requests that exceed budget based on live data
• Approval groups: Require consensus from all stakeholders or hierarchical sign-offs
• Audit trails: Every decision timestamped and tied to user accounts
Not revolutionary? Maybe. Critical for audits and scaling? Absolutely.

Why This Isn’t Just Another “Integration”

Most Zapier connections just move data. This combo actually changes how teams operate:
- Marketing: Launch campaigns faster without cutting corners
- Sales: Close deals with pre-approved promo terms
- Customer Success: Automate exception approvals for retention offers
- Leadership: See approval bottlenecks killing revenue in real dashboards

How to Not Screw This Up

Do:
- Start with high-impact, repetitive approvals (discounts, campaigns, inventory orders)
- Use calculated fields to auto-approve 80% of routine requests
- Set escalation rules for time-sensitive approvals
Don’t:
- Try to boil the ocean – focus on 2-3 key workflows first
- Forget to enable vacation delegates – nothing kills momentum like an approver’s PTO
- Let perfectionism paralyze you – better a basic workflow that works than an elaborate one that never launches

Ready to Stop Being a Human Routing Bot?

If you’re still manually forwarding Delivra notifications for approvals, we need to talk. Register for ApproveThis and connect your Delivra account in under 15 minutes. Or schedule a demo to see how approval automation actually works when it’s not built by robots who’ve never met a deadline.

Bonus points: First 10 sign-ups this month get a free tutorial on setting up calculated fields for actually intelligent auto-approvals.