ApproveThis manages your Doran Integration approvals.

When Roadmaps Meet Approval Automation

Doran gives product teams a home for customer feedback and roadmap planning. ApproveThis turns stakeholder decisions into actionable workflows. Together, they create a closed-loop system where ideas get tracked, approved, and implemented without manual handoffs.

Product managers using both platforms report 40% faster resolution times on feature requests according to internal benchmarks. The integration works through Zapier, letting teams automate approval chains without coding. Key advantage? Approvers only need ApproveThis access - no additional Doran seats required for clients or cross-departmental stakeholders.

Three Ways Teams Operationalize Feedback

1. From Customer Idea to Prioritized Feature

When a customer suggests a new integration in Doran's feedback board, the product team can auto-trigger an approval workflow assessing feasibility. ApproveThis routes the request to engineering leads for technical review while calculating projected development costs using calculated fields.

Real impact: A cybersecurity SaaS company uses approval thresholds to auto-approve low-effort/high-impact requests. Only complex ideas reach human reviewers, cutting their evaluation workload by 62%.

2. Publishing Roadmap Updates with Context

Product teams often delay roadmap announcements waiting for executive sign-off. With the integration, approving a roadmap item in ApproveThis automatically creates a Doran post with version history and decision rationale.

Real impact: A fintech startup reduced their release note prep time from 3 hours to 20 minutes by attaching approval comments as draft content in Doran.

3. Closing the Loop with Customers

When engineers mark a requested feature as completed, ApproveThis triggers a Doran comment tagging the original requester. This visibility builds trust - customers see their input directly influences product direction.

Real impact: A B2B analytics platform increased their NPS score by 11 points after implementing status update automation for enterprise clients.

Why This Integration Works

Doran excels at capturing unstructured feedback but wasn't built to enforce decision protocols. ApproveThis adds governance without bureaucracy through features like:

• Vacation delegation: Ensures roadmap approvals aren't delayed by OOO reviewers
• Approval groups: Routes high-stakes decisions to legal/compliance teams first

Meanwhile, Doran becomes the system of record - every approved feature gets tracked from ideation to launch. Teams avoid duplicate work by linking approved requests to existing roadmap items.

Implementation Guide

Step 1: Connect both apps in Zapier using the native ApproveThis connector and Doran's API (authentication details here).

Step 2: Build your first "Zap":

Trigger: New idea in Doran → Action: Create approval request in ApproveThis with prepopulated cost/impact analysis fields.

Step 3: Set conditional logic - auto-approve requests below $5k development cost, route others to technical review.

Most teams launch their first workflow in under 90 minutes. Test with non-critical requests first to refine escalation rules.

Department-Specific Benefits

Product Management

Stop chasing stakeholders for sign-offs. Approval thresholds automatically promote vetted ideas to the roadmap. Real-time tracking in ApproveThis shows exactly where each request stalls.

Customer Success

CSMs can submit client-requested features directly to Doran, triggering approval workflows without switching tools. Approved requests auto-post updates customers actually care about.

Executive Leadership

Get filtered visibility - only high-impact decisions requiring C-suite approval surface through sequential routing. All other approvals happen autonomously per configured policies.

Critical Path vs. Nice-to-Haves

Prioritize automating these first:

Do: Connect high-volume approval types (feature requests, budget asks) Use calculated fields to auto-classify request urgency Set up email fallbacks for approvers who avoid new tools

Don't: Automate compliance-heavy approvals initially (start with low-risk workflows) Overcomplicate routing logic - iterate based on real bottlenecks Assume all teams need the same visibility level

Beyond Basic Approvals

Advanced teams use the integration for:

Resource allocation: Approved features automatically check engineering capacity in connected tools before roadmap commitment

Stakeholder reporting: ApprovedThis data fuels Doran's changelog analytics - show how quickly requests move from feedback to shipped

Client governance: External partners get limited ApproveThis access to approve joint roadmap items without seeing internal Doran discussions

Getting Started

ApproveThis offers a free tier for teams handling under 50 monthly approvals. Doran's starter plan includes Zapier connectivity. Together, they eliminate the most common friction in feedback-driven development:

Ideas no longer die in spreadsheets. Approvals become part of the product lifecycle instead of blocking it. And customers see tangible proof their voice matters.

Book a custom workflow review to map your approval processes to Doran's roadmap tools. Or start automating with pre-built templates for common SaaS use cases.