ApproveThis manages your easyfeedback Integration approvals.

When Surveys Meet Sign-Offs

Let’s be real – most companies treat approvals like a bad game of telephone. Someone fills out a survey in easyfeedback, then it’s a chain of Slack pings, forwarded emails, and “Hey, did you see that report?” hallway ambushes. By the time five people sign off, the feedback’s already outdated.

ApproveThis fixes this by turning easyfeedback surveys into trackable approval workflows. Think of it like adding a GPS to your decision-making process. You’ll know exactly where requests are stuck, who’s holding things up, and why – without playing corporate detective.

Why This Combo Doesn’t Suck

Most “integrations” are just digital duct tape. This one actually solves three real problems:

• No more approval black holes: Survey results trigger automatic ApproveThis requests. Every comment, NPS score, or complaint gets a clear path to resolution.
• External approvers won’t ghost you: Clients or contractors can approve/reject via email without needing easyfeedback logins. (They’ll still need their own app access, but zero extra seats.)
• Stop babysitting workflows: Approval thresholds auto-approve routine stuff (like 4-star reviews) and only escalate the messy 1-star meltdowns.

Real Companies, Less Red Tape

Here’s how actual teams use this without burning down Slack:

HR Teams: Employee Feedback That Doesn’t Die in HR

Scenario: Quarterly engagement surveys show declining morale in the sales team. Instead of HR manually chasing VPs for action plans:

The Fix: Easyfeedback results trigger ApproveThis workflows requiring sign-off from Sales Director → CFO (for budget) → HRBP. Approval groups ensure all three debate it in parallel, not sequentially. Vacation delegation automatically reroutes if the CFO’s skiing in Aspen.

Marketing: Fix Campaigns Before the CEO Notices

Scenario: Post-campaign survey shows 40% of customers found the new tagline confusing. Junior marketer needs quick budget to pivot, but needs CMO + Legal approval.

The Fix: Survey data auto-populates an ApproveThis request with calculated fields showing potential revenue impact. Legal gets a parallel approval path with different docs. Everyone sees real-time status without status meetings.

Customer Success: Turning Rants Into Retention

Scenario: Enterprise client drops a 2-star survey with vague complaints. CSM needs to approve discount offers, but requires VP sign-off over $10k.

The Fix: Negative surveys trigger approval chains with client-specific thresholds. ApproveThis automatically attaches the client’s contract terms and past tickets. VP gets email with one-click “Approve escalation” or “Call them now” options.

Setting This Up Without Losing Your Mind

If you can order DoorDash, you can handle this:

1. Connect the dots in Zapier: Create a Zap that triggers on new easyfeedback survey results.
2. Map the drama: Pull key survey data (response ID, scores, open-text fields) into ApproveThis request templates.
3. Set the rules: Use ApproveThis’ conditional logic to auto-route based on severity. Example: ≤3 stars goes to VP, 4-5 stars just needs team lead.
4. Test with a fire drill: Submit a fake 1-star survey. If it pings the right execs without you lifting a finger, you’re golden.

Pro tip: Use ApproveThis’ calculated fields to auto-prioritize requests. Example: (Negative sentiment score) + (Account MRR) = Urgency level. High urgency skips queue.

Why Your CFO Won’t Hate This

Approval software usually means buying seats for everyone. Here’s where we’re different:

• Approvers don’t need easyfeedback access: External partners click an email link, review the attached survey data, approve/reject. Done.
• No more license hoarding: Only workflow creators need ApproveThis seats. Your 50 approvers? They’re free.
• Audit trails that legal loves: Every approval/rejection stamps the original survey data, IP address, and timestamp. No “I never saw that” excuses.

When to Use This vs. When to Walk Away

This integration isn’t magic pixie dust. It works best when:

You have clear escalation paths: If every survey response currently goes to “whoever’s least busy,” fix that process first. Software can’t solve leadership voids.

Feedback requires cross-team action: Simple surveys needing one approver? Maybe overkill. But if marketing, legal, and finance all need to align? That’s our sweet spot.

You’re tired of being CC’d on everything: ApproveThis gives visibility without inbox spam. Peek the dashboard, see what’s stuck, nudge the right person.

Beyond the Basics: Pro Moves

Once you’re hooked, try these power plays:

Auto-close loops: When a request is approved, have Zapier update easyfeedback’s survey status. No more “Wait, did we handle this?”

Dynamic deadlines: Set approval SLAs based on survey type. Product feedback expires in 48hrs? HR surveys get 5 business days.

Escalation snoozing: If an approver’s OOO, ApproveThis pings their delegate but reverts after return. No permanent permission mess.

Bottom Line: Approval Isn’t the Enemy

Bad processes are. By plugging easyfeedback into ApproveThis, you’re not adding bureaucracy – you’re giving decision-makers guardrails to move faster. Less chasing, more doing.

Ready to stop herding cats? Get Started with ApproveThis or schedule a 10-minute demo. We’ll show how to automate approvals without becoming That Micromanager.