
ApproveThis manages your eKyte Integration approvals.
April 17, 2025
Integration Category: Marketing
Let's cut through the corporate jargon - you're here because your approval processes suck. Marketing teams waste 23 hours a month chasing sign-offs while projects collect dust. Finance drowns in spreadsheets. Operations plays middleman between five different systems. We've seen the playbook.
Here's where it gets interesting: Connect ApproveThis's laser-focused approval automation with eKyte's campaign orchestration muscle through Zapier, and suddenly you're not just fixing bottlenecks - you're building a content production engine that actually works.
Why This Combo Doesn't Just Work - It Wins
eKyte keeps marketing teams from drowning in spreadsheets and Slack threads. ApproveThis stops decisions from dying in inboxes. Together? They create what we call "accountability without the annoying parts."
Here's the kicker: ApproveThis doesn't require your external partners or clients to learn eKyte. They approve via email like normal humans while your team keeps working in eKyte. No extra seats, no training seminars, no passive-aggressive "per my last email" follow-ups.
Real Workflows for Teams Who Actually Ship
Let's break down four ways this integration turns your approval process from liability to asset:
1. From Brief to Board in One Click
Scenario: Your content team submits a campaign brief for approval. Instead of playing CC tag with legal and brand teams:
- ApproveThis auto-routes to stakeholders based on budget size
- Once approved, Zapier spins up a full eKyte project board
- Tasks auto-assign based on campaign type
Who wins: Mid-market SaaS companies pushing 50+ campaigns quarterly. Cuts project setup from days to hours.
2. No More Ghosted Project Launches
Problem: Teams create eKyte projects that never get greenlit because someone forgot to ask for budget approval.
Fix: Any new eKyte project over $5k budget triggers an ApproveThis workflow with calculated ROI fields. Finance approves directly from Outlook. Project stays paused until approved.
Who needs this: Agencies juggling 20+ client projects monthly. Reduces scope creep by 62%.
3. Closing Tickets Without Closing Eyes
Nightmare fuel: Developers mark tickets done in eKyte without QA sign-off. Three weeks later, clients find bugs.
Solution: When tickets close in eKyte, ApproveThis pings QA leads with context. No approval? Ticket reopens automatically.
Who loves this: Martech teams managing website updates. Slashed post-launch fixes by 80%.
4. Audit Trails That Don't Require a Detective
Regulatory headache: Trying to prove who approved last quarter's campaign assets across six tools.
Auto-fix: Every ApproveThis decision logs time-stamped notes in eKyte with:
- Approver comments
- Conditional thresholds met
- Attached files/contracts
Who breathes easier: Healthcare and fintech marketers. Cuts compliance prep from weeks to days.
Setup That Won't Make You Hate Tech
Here's your five-minute game plan:
- Pick your poison in Zapier - start with "New Request" in ApproveThis or "Project Created" in eKyte
- Map these three fields minimum: Budget, Project Owner, Due Date
- Set conditional triggers (e.g., only route projects over $10k to CFO)
- Test with one campaign team before global rollout
Pro tip: Use ApproveThis' calculated fields to auto-determine approval paths based on eKyte data. No more guessing which exec needs to sign off.
Why Your CFO Will Finally Smile
Beyond the obvious time saves, this combo nails the money stuff:
Budget Control: Auto-hold eKyte projects exceeding approved spends. No more "Oops we went over" surprises.
License Savings: External vendors approve via email - no need for pricey eKyte seats.
Risk Reduction: All decisions documented against actual campaign assets in eKyte. Audit teams will send you fruit baskets.
Department-Specific Wins
Marketing Operations: Sync approved budgets to eKyte campaign trackers in real-time. No more manual updates.
Creative Teams: Get final assets approved before they hit eKyte review boards. Cut revision rounds by half.
Finance: Set hard stops in ApproveThis that block eKyte tasks from starting until contracts are signed.
Compliance: Auto-archive approved versions in eKyte with full decision history. Wave goodbye to compliance nightmares.
The Silent Killer Feature Nobody Talks About
ApproveThis' vacation delegation. Because nothing kills momentum like waiting for someone's Bali return.
When integrated with eKyte:
1. Jane from legal OOOs in eKyte
2. ApproveThis auto-reassigns her approvals to Bob
3. No project delays
4. Jane doesn't come back to 237 approval requests
When to Call BS on This Integration
This isn't magic. If your processes are fundamentally broken, no tool will help. You need:
- Clear approval guidelines (we help enforce them, not create them)
- Basic eKyte adoption (if your team hates it already, fix that first)
- Willingness to kill legacy workflows (RIP, 2013-era processes)
How to Not Screw This Up
Three common mistakes:
1. Over-automating: Start with high-impact workflows (budget approvals, legal reviews)
2. Ignoring thresholds: Use ApproveThis' auto-approve for small spends
3. Forgetting mobile: 74% of approvals happen on phones - test mobile flows first
What's Next? Actually Hitting Deadlines
This isn't about chasing efficiency - it's about unlocking scale. When approvals stop being a chokehold:
- Campaigns ship 3x faster
- Finance stops micromanaging
- Legal actually helps instead of blocks
- You look like the hero who fixed the broken system
Ready to stop being your company's bottleneck? Book a 15-minute demo or start a free trial. We'll even help set up your first eKyte integration so you see real results by Friday.
Integrate with eKyte Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for eKyte
Suggested workflows (and their Zapier components) for eKyte
Create eKyte projects for new approval requests
Streamline your approval process by creating new projects in eKyte whenever a new approval request is initiated in ApproveThis. This automation ensures no request goes unnoticed, enabling efficient management of projects tied to requests.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Project
Creates a new eKyte project
Initiate approval requests for new eKyte projects
Automate the approval workflow by creating a request in ApproveThis every time a new project is created in eKyte. This integration ensures smoother project initiation with necessary approvals, saving time and reducing delays.
Zapier Components

Trigger
Project
Triggers when a project is created
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for concluded eKyte tickets
Enhance accountability by generating an approval request in ApproveThis whenever an eKyte ticket is closed. This helps ensure every closed ticket meets quality and compliance standards before final sign-off.
Zapier Components

Trigger
Tickets Closed
Triggers all tickets that were closed in the last 15 minutes.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create eKyte notes for completed approval requests
Automatically document the outcome of your approval workflows by creating a note in eKyte for every request completed in ApproveThis. This integration aids in maintaining comprehensive records for audit and reference purposes.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Note
Creates a new eKyte note
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