ApproveThis manages your Elliot Integration approvals.

Two Tools, One Goal: Faster Decisions, Smoother Operations

E-commerce moves fast. Between managing orders, onboarding customers, and updating product listings, teams often get stuck waiting for approvals while opportunities slip away. This is where ApproveThis and Elliot form a strategic partnership. ApproveThis brings structure to decision-making, while Elliot accelerates revenue through frictionless checkouts. Together, they create an automated workflow engine that keeps your business moving at the speed of modern commerce.

Consider this: 68% of customers abandon carts due to slow checkout processes (Baymard Institute). Elliot solves half of this equation with one-tap purchasing, but what happens when an order requires manual review? ApproveThis eliminates the bottleneck by automating approval routing while maintaining necessary oversight. The result? Faster order fulfillment, consistent policy enforcement, and fewer lost sales.

Why This Integration Matters for Key Teams

Operations Teams: From Order to Action in Minutes

High-volume sellers face constant pressure to verify orders without delaying fulfillment. A kitchenware supplier processing 500+ daily orders might manually check every purchase over $5,000. With ApproveThis integrated into Elliot, orders meeting this threshold automatically route to a regional manager for approval. Approved orders proceed to fulfillment; denied ones trigger instant customer notifications. What used to take hours now happens during a coffee break.

Finance Teams: Guardrails Without Gridlock

Subscription box companies often struggle with fraudulent signups. By connecting Elliot's new customer triggers to ApproveThis, financial controllers can require secondary approval for customers using high-risk payment methods. Approvers receive email notifications with embedded risk scores from your fraud detection system. They click "Approve" or "Deny" directly from their inbox – no need to log into Elliot or navigate complex reports.

Merchandising Teams: Keep Listings Sharp, Stay Compliant

When a skincare brand needs to update product claims to meet new regulations, their legal team must review every change. The integration allows product managers to trigger ApproveThis workflows whenever Elliot product details change. Legal reviewers get side-by-side comparisons of old and new listings, approve compliant updates, and automatically push corrections to non-compliant ones – all before the changes go live.

Real-World Workflows: Beyond Theory

Use Case 1: High-Stakes Order Approvals

A B2B industrial parts distributor uses Elliot's checkout for fast ordering but requires manager approval for orders exceeding $15,000. Their Zapier integration:

1. Elliot detects a $18,000 order → Triggers ApproveThis
2. ApproveThis routes request to Regional Sales Director via email
3. Director approves directly from Gmail → Elliot processes payment

Approval time dropped from 22 hours to 47 minutes average. Crucially, the sales director doesn't need an Elliot license – they interact solely through ApproveThis.

Use Case 2: Customer Onboarding with Guardrails

A luxury watch retailer automates fraud checks:

1. New Elliot customer signs up with international billing address
2. ApproveThis triggers a workflow requiring two approvals
3. Fraud analyst + regional manager review via mobile-friendly portal
4. Both approve → Customer receives VIP welcome email

This stopped $12k/month in fraudulent transactions without delaying legitimate customers.

Setting Up Your Integration

Getting started takes under 30 minutes:

1. Connect Accounts: In Zapier, authenticate both ApproveThis and Elliot
2. Choose Trigger: Select Elliot events like New Order or New Customer
3. Map Data: Pull Elliot data (order amount, customer email) into ApproveThis fields
4. Set Rules: Configure approval thresholds and escalation paths
5. Test: Place test orders to validate automated routing

Pro Tip: Use ApproveThis' Calculated Fields to automate decisions. Example: If [Order Amount] > [Monthly Budget Remaining]/4, require CFO approval.

Advanced Features That Make the Difference

While the core integration solves immediate needs, these ApproveThis capabilities add strategic value:

Vacation Delegation

When your Head of Merchandising takes PTO, ApproveThis automatically reroutes product update approvals to their deputy based on Outlook/OOO events. No more chasing unavailable approvers.

Conditional Workflows

For complex scenarios: If a customer places 3+ orders in 24 hours totaling >$10k, require both fraud review and sales director approval. Custom logic adapts to your risk tolerance.

Real-Time Audit Trails

Every approval includes timestamps, decision comments, and approver signatures. Exportable reports simplify compliance audits for regulated industries like cosmetics or supplements.

When to Consider Custom Development

While Zapier handles most needs, enterprises might explore:

• Direct API connections for sub-2-second approval latency
• Custom dashboards merging Elliot sales data with approval metrics

For 95% of businesses, the Zapier integration provides sufficient speed and flexibility without coding overhead.

Getting Started

Ready to eliminate approval bottlenecks?

Next Steps:

1. Book a 15-minute demo to see conditional workflows
2. Connect your Elliot account in Zapier's interface
3. Start with one workflow (e.g., high-value order approvals)

Within 48 hours, you could be approving requests 8x faster while maintaining complete control. That’s the power of combining purpose-built tools – less busywork, more revenue.